Thursday, 25 May 2017

SEO POINTS LIST

On-page SEO
Domain Age Is Important For Google Ranking
Country TLD extension
Stick To Any One Domain Version - www or non-www
Use Semantic Markup To Improve Your Search Result Ranking
Use & Submit a Sitemap To Speed Up Search Engine Indexing
Use Optimized Robots.txt To Control Search Engine Crawlers
Make Your Website Responsive To Reap SEO Benefits
Use Heading Tags (H Tags) To Get More Search Engine Traffic
Use Alt Tags Intelligently To Optimize Your Images
Check For Broken Links To Avoid Hurting Your Website's Ranking
Use Quality Page Meta Title & Description To Increase CTRs
Add BreadCrumbs To Improve Navigation
Place Your Site's Content Above The Fold To Rank Well On Search Engine
Check For Duplicate Content To Avoid Losing Search Engine Ranking
Keyword Placement Matters More Than Frequency
Implement LSI keywords To Boost SEO Traffic
Keyword In H tags, Description & Title
Use Internal Contextual Link on LongTails Keywords To Improve PageRank
Optimize Your Images For Better Search Rankings using tinypng.com
Use Short And Descriptive URL Permalink To Rank Higher On SERPs
Use Hyphens To Differentiate Words In URL Structure
Avoid Using Meta Keywords
Add noodp & noydir (Included In Yoast) {Noodp= No Open Directory Project Noydir= No Yahoo Directory}
Linking Out To Relevant, Diverse & Authority Sites
Keep Outbound Links To Minimum But Maintain Quality
Use Social Sharing Buttons
Redirect Attachment URL's To Parent Post URL
Create Long & Statistics based Content To Drive In More Search Traffic
Write Powerful & Captivating Headline To Boost CTRs
Write Benefit-Focused Content To Boost Traffic
Make Use Of Bullets & Numbers While Writing Content
Use Capital Letters To Highlight Important & Related Keywords
Proofread The Content Before You Go Live
Use Engaging Images & Videos To Reduce Bounce Rate
Frequently Update Content/Blogs To Improve Search Engine Ranking
Make Use Of Local Citations To Boost Local SEO
Use Rel Canonical Tag To Improve Link & Ranking Signals
Optimize Your Website's Speed & Performance By Using GTMetrix & Pingdom Tools
Reduce PopUps or Distracting Ads To Avoid Losing Traffic
Optimize Your Contact Us Page To Get More Leads
Use SSL Certificate To Boost Search Engine Ranking
Install CDN To Enhance Page Load Time
Optimize Your Site With WordPress SEO Plugin
Audit Your Site To Improve Search Traffic
Use 301 Redirects Effectively To Preserve PageRank
Optimize Social Share Settings With Yoast SEO
Social Signals Impact Search Engine Rankings
Create Search Engine & User Friendly Page Layout
No-index Thin Pages (Pages With Duplicate Content)
Publish The Usual Static Pages
Do A Cross Browser Testing To Check If Your Website Runs Smoothly Across Multiple Browser
Link Disinfection



Off-page SEO
Set-up Search Console (Webmaster Tools) Account
Submit Google Local Listing
Create Social Brand Pages To Boost Your Ranking On Search Engine
Use Google's Disavow Tool To Improve Ranking
Create Varied Anchor Text Links To Improve Your CTRs
Use Social Bookmarking To Boost Your Site's PageRank
Use Link Baiting To Get More Inbound Links
Use Google Business Reviews To Improve Local SEO
Use Facebook Ads Keyword Tool For Keyword Research
Review Google Analytics Account
Exclude Internal Traffic From Google Analytics
Use Google Keyword Planner To Find Untapped Keywords
Create InfoGraphics To Generate Backlinks
Enhance Your Outreach Strategy For Quality Link Building
Effective Use Of Guest Blogging For Link Building & Generating More Traffic
Search For Broken Link Building Opportunities On Wikipedia


On Page  SEO  Practice    Links :


http://seotricksforwebsite.blogspot.in/2015/11/what-is-domain-name-seo-best-practice.html 

http://seotricksforwebsite.blogspot.in/2017/04/seo-html-code-format-for-web-page.html


http://seotricksforwebsite.blogspot.in/2015/09/how-to-submit-url-to-google-search.html

http://seotricksforwebsite.blogspot.in/2015/09/how-to-use-google-webmaster-tools-for.html

http://seotricksforwebsite.blogspot.in/2015/12/rss-feed.html

http://seotricksforwebsite.blogspot.in/2015/11/robotstxt.html

http://seotricksforwebsite.blogspot.in/2015/09/how-to-use-google-webmaster-tools-for.html

http://seotricksforwebsite.blogspot.in/2017/02/htaccess-redirect-url.html


http://seotricksforwebsite.blogspot.in/2016/06/seo-content-guidelines.html




On Page  SEO  Practice   Tips :


1. Use SEO-Friendly URLs
Google has stated that the first 3-5 words in a URL are given more weight.
So make your URLs short and sweet.
And always include your target keyword in your URL.
In other words:
Avoid ugly URLs: yourwebsite.com/p=123
Or long URLs: yourwebsite.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best
Use this kind of  URL :

2. Start Title With Keyword
Your title tag is the most important on-page SEO factor.
In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

You don’t always need to start your title tag with your target keyword. But if there’s a keyword that you’re gunning for, try to put it towards the beginning of your title.

3. Add Modifiers To Your Title
Using modifiers like “2016”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.
4. Wrap Your Blog Post Title in an H1 Tag
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set.
But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.
I used to assume that WordPress hooked up my post titles with H1 tags…until I actually looked at my site’s code.
Then I realized that WordPress themes sometimes use H1 tags to increase text size. As an example, my email opt-in area used to be wrapped in an H1 tag:

It’s worth checking out your site’s code to make sure you only have one H1 tag per page. And that H1 tag should contain your target keyword.

5. Dazzle with   Multimedia :

Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.
You probably notice that I use a lot of images, diagrams, and screenshots here at Backlinko.

That’s because I firmly believe that it makes my content straight up better.
But it has a nice SEO benefit to boot: multimedia helps you boost those user-interaction signals that Google has been paying more attention to.
And it increases the perceived value of your content –which means that people are more likely to link to it.

6. Wrap Subheadings in H2 Tags
Include your target keyword in at least once subheading…and wrap it in an H2 tag.
This definitely won’t make or break your on-page SEO efforts. But my tests have shown me that wrapping your target keyword in an H2 tag can make a dent.
Here’s an example of this strategy in action (target keyword=”SEO strategy”):

7. Drop Keyword in First 100 Words
Your keyword should appear in the first 100-150 words of your article.

This is something that you probably do naturally.
But a lot of people start their posts off with a long, meandering intro…and use their keyword for the first time MUCH later.
Instead, drop your keyword somewhere in the first 100 words or so. This helps Google understand what your page is all about.
8. Use Responsive Design
Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.
I’d be surprised if your site isn’t mobile-friendly yet. But if it isn’t, maybe the incentive of more search engine traffic will push you to take the leap.
And if you’re going to make your site mobile-friendly, I HIGHLY recommend responsive design. In my opinion, it’s ideal for user experience. Plus Google prefers it.

9. Use Outbound Links
This is an easy, white hat SEO strategy to get more traffic.
Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.
Not linking out might be the #1 on-page SEO mistake that I see people make. I try to use 2-4x outbound links per 1000 words. That’s a good rule of thumb for most sites.
Keep in mind that the sites you link out to reflect on you. So make sure to link out to authority sites whenever possible.



10. Use Internal Links
Internal linking is SO money. Use 2-3 in every post.
If you want to see a great example of how to internal link on your site, check out Wikipedia.
They add keyword-rich internal links to every entry:

Obviously, they can get away with 50+ internal links per page because they’re Wikipedia. I recommend a simpler (and safer) approach: link to 2-5 older posts whenever you publish a new one.

11. Boost Site Speed
Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
Make sure your site doesn’t take more than 4 seconds to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
You can easily check your site’s loading speed using the excellent GTMetrix.com:

CDNs and cache plugins are nice, but investing in premium hosting is the #1 thing you can do to make your site faster.
$5/month hosts are decent for the money you’re paying. But they don’t hook you up with serious speed.
I’ve literally dropped load times from 6 seconds to less than 2 seconds by switching from a $5 shared hosting plan to a top-notch host (I use Synthesis Hosting here at Backlinko).
From a conversion and SEO standpoint, the ROI of premium hosting can’t be beat.

12. Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.
I don’t go nuts about LSI keywords because I usually write REALLY long content.
(Long content increases the odds that you’ll naturally use LSI keywords).
But if you want to make 100% sure that you’re using LSI keywords, search for your keyword in Google and scroll down to the “Searches Related to…” area at the bottom of the page:

Toss one or two of these into your post.



13. Image Optimization
Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.

Another reason to optimize your images for SEO: it gives search engines another clue of what your page is about…which can help it rank in organic search.
When Google sees images with alt text “blue widgets” and “green widgets” it tells them: “this page is about widgets”.

14. Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content.
And the more eyeballs you get, the more likely someone is to link to you. So don’t be shy about placing social sharing buttons prominently on your site.
In fact, a study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.
Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost.

15. Post Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.

Aim for at least 1900 words for every piece of content that you publish.
As a rule, I make sure all of my articles have 1000+ words of meaty, useful content.
Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!

16. Boost Dwell Time

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page.

That’s why Google uses “dwell time” to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading.


Off   page  SEO  Practice Links :


http://seotricksforwebsite.blogspot.in/2015/11/link-building.html


http://omnetworkom.blogspot.in/2017/04/10-smart-way-to-create-backlinks.html



http://omnetworkom.blogspot.in/2017/04/broken-links-strategy-broken-link.html



http://omnetworkom.blogspot.in/2017/04/how-to-build-quality-backlinks-with.html


http://omnetworkom.blogspot.in/2017/04/guest-blogging-strategies.html



Friday, 12 May 2017

12 Types of Email That Marketers Can Send Informational Emails


Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted in to receive emails from you.
1) New Content Announcement Email
This is one you probably already know and love. You know, the one where you announce your next sale, ebook , webinar, coupon, free trial ... and the list goes on. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.
When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. You want the copy to be brief but descriptive enough to convey the offer's value. In addition, make sure your email's call-to-action (CTA) link is large, clear, and uses actionable language. You can also include a large CTA image/button underneath to make the action you want email readers to take crystal clear.

2) Product Update Email
Product emails are tricky. People generally don't want to receive these often, and they're typically not as interesting or engaging as something like an offer email. That said, it's important to keep these emails simple and straightforward.
Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it's still work for them to learn how to use new features or learn why a new product is worth their investment.
Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each
3) Digital Magazine or Newsletter
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.
Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.

4) Event Invitation
Email can be a great vehicle for promoting an upcoming event you're hosting. But if you want to invite your contacts to an event and motivate them to register, it's extremely important to clearly showcase why that event is worth their attendance.
A great way to do so is through visuals. A lot of events cost money to attend, and most cost a pretty penny. So if you want to attract registrants, cut down on the copy and show potential registrants why the event will be awesome.

5) Dedicated Send
Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 

6) Co-marketing Email
Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach.
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 
7) Social Media Send
Wait ... what does social media have to do with email? Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media.
As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you're directly reaching a LinkedIn user's inbox. And when you create a Google+ event, sending the invite directly sends you into users' email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users' email, but be sure to tap into these resources with care.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 
8) Internal Updates
Don't neglect a very important audience for your company: your employees. Many companies, especially if they're on the larger side, choose to send internal updates or newsletters to their employees to keep them in the know about the latest company information -- whether it be new product updates, marketing offers, or events.
With these emails, it's less about the beauty, and more about the clarity. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. Once you've nailed your formatting, it's simply a matter of highlighting the most critical information associated with each offer or update so its messaging is crystal clear to everyone.

Transactional Emails
Transactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. Note: You'll need specialized software in order to set up transactional emails.

9) Confirmation Email
How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.
What bothers me most about so many businesses' confirmation emails are two things: when the subject lines are vague, and when the information I actually want to confirm isn't immediately evident when I open the email. Confirmation emails should be just that -- confirmation emails.
To avoid any confusion, keep these emails simple, with just a brief summary of the information your recipients would want you to confirm. Try not to fuss with the design, as they simply want to know that the action they took was completed so they can save the information, have peace of mind, and move on. 
10) Form Submission Kickback (Thank-You) Email
Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox.
How frustrating would it be if you downloaded an ebook, and then forgot where you stored the link to the PDF? Kickback emails solve that problem.
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.

11) Welcome Email
Another type of transactional email, the welcome email is the perfect option for thanking and providing more information to people who have signed up for your newsletter, product trial, or other offer.
The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.
Remember: First impressions are important, even when they happen via email.
12) Lead Nurturing Email
Depending on the specific action a persona takes, you may want to enroll them in a lead nurturing campaign. Lead nurturing emails consist of a tightly connected series of emails containing useful, targeted content.
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
In your lead nurturing emails, it's important to call out why recipients are receiving the email. For example, you could say something like, "We noticed you're into [topic x] since you downloaded our [Topic X] ebook, and we thought you might want to learn more about [topic x] ..." Once you've addressed why recipients are getting email from you, you can format your lead nurturing emails similar to the way you'd set up your general marketing offer emails.
Other very important considerations to make when crafting your lead nurturing campaigns are the planning, setup, segmentation, and timing of your nurturing emails. 


At the end of the day, your emails should not only be visually appealing, but they should also be valuable. Focus on sharing the key information in the most appropriate format depending on the type of email you're sending -- and the audience you're sending it to.



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