How to increase Website Visitors Through Long-Tail Search :
In
this article, we’ll cover these four topics:
1.
How to research long-tail keywords
2.
Case studies on long-tail keywords
3.
Ranking elements for long-tail keywords
4.
Tools to help you pick the right long-tail
keywords
One of the questions :
“How long should a long-tail keyword be?”
And, my answer has
always been “four keywords or more.”
The longer the keyword, the easier it is
for you to rank well for that keyword.
Here
are some examples of good long-tail keywords in the fitness niche:
For example
you want long tail keywords for “property”
Then
go to google.com
just search property in Google
search box:
at bottom then you will get following search related keywords :
To
research your own long-tail keywords, follow these simple steps:
Step #1: Start with seed keywords.
Let’s assume that you want to target the keyword “copywriting.” To find
long-tail variations on that seed keyword, go to the Google Keyword Planner and type in copywriting. Then, scroll down and click “Get ideas.”
Step #2: Click on the keywords tab to show all of the keywords related
to copywriting.
Step #3: Look for the most relevant in-demand keywords. Make
sure that the keyword you selected is relevant, because you’ll be expanding on
it for longer variations.
Step #4: Copy one of the keywords highlighted in red above and plug it
into the search box for long-tail variations.
Then click on Get Ideas you will get long tail keyword variations..
Understand long-tail keyword
intent: The
intent behind any particular keyword is much more important than the keyword
itself. According to Tom Fanelli, “when you think about intent, good keywords will
follow.” Your content will improve as a result.
Long-tail keywords that address the need of
the searcher or solve a definite problem will most likely rank well on Google, compared to similar head keywords.
Customers who type descriptive key
phrases (long-tail) are generally more qualified than those who type head
keywords or short tail phrases. As a result, the conversion rates are higher for long-tail keywords, as compared to head keywords.
But, most customers aren’t ready to buy
yet. Some prefer to browse, while others want to learn about the product before
placing their order. What buying cycle does your keyword fall into?
If
consumers haven’t made up their mind to purchase, they’ll probably search for
“informational keywords.”
Examples:
·
how to lose weight workouts
·
search engine optimization tips
·
make money online with no money
·
make money on the internet free
·
free ebook download
·
top 10 free plugins for
WordPress
However, when searchers are ready to buy,
they use keywords displaying commercial intent.
Examples:
·
survival knife review
·
buy fire TV
·
weight loss programs
Commercial
keywords usually contain certain prefixes (words that appear before) or
suffixes (words that appear after), which modify or qualify the long tail
keywords. Small business owners would do well to learn the buy words. Here are
some of the popular ones:
·
Buy
·
Review
·
Purchase
·
Discount
·
Coupon
·
Deal
·
Shipping
·
Order
You’ll usually find both informational and
commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords
with useful and detailed content.
