What Is SEO Content?
- “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
- By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
- Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
- Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.)
- Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
- Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
10 tips for seo content:
1.
Choosing the right keywords
Search engines identify your
website contents with
the help of keywords. These are usually very closely related to the search terms that
are entered by the users in search engines. Before writing any topic for
websites or blogs, you will need to conduct a thorough research on the keywords
that are closely associated with the topic. You could make use of keyword
research tools like Google AdWords’ Keyword
Tool to find
the most popular keywords.
Search engines identify your
website contents with
the help of keywords. These are usually very closely related to the search terms that
are entered by the users in search engines. Before writing any topic for
websites or blogs, you will need to conduct a thorough research on the keywords
that are closely associated with the topic. You could make use of keyword
research tools like Google AdWords’ Keyword
Tool to find
the most popular keywords.
2.
Readability
Please remember that you are,
first and foremost, writing for your readers and not search engines. You might
find it difficult to use some of the popular keywords grammatically, but you
cannot really afford to skip it all together. Although search engines look for
the keywords in particular, they would want the readers to read quality content.
Therefore, you will need to make sure that the content is interesting and adds
value to the readers, instead of just stopping it short with overused keywords.
Keywords should not stop the content flow.
3.
Content relevancy
Make sure that you make use of
keywords whilst maintaining the relevancy to your content. Search engines
employ a number of methodologies so as to be able to detect content that has
been created with the sole purpose to obtain good ranking. Not only will such
content become unreadable, but chances are that your website gets blacklisted
by search engines.
Make sure that you make use of
keywords whilst maintaining the relevancy to your content. Search engines
employ a number of methodologies so as to be able to detect content that has
been created with the sole purpose to obtain good ranking. Not only will such
content become unreadable, but chances are that your website gets blacklisted
by search engines.
4.
Keyword placement
Overusing keywords is not a
good idea, as your readers will know your intentions immediately. Instead of
using your keywords all through the content, you could use them more in the
starting few paragraphs and as subheadings. In the other parts of your article
you can then use alternative synonymous or phrases instead of the keywords.
Overusing keywords is not a
good idea, as your readers will know your intentions immediately. Instead of
using your keywords all through the content, you could use them more in the
starting few paragraphs and as subheadings. In the other parts of your article
you can then use alternative synonymous or phrases instead of the keywords.
5.
Make short and crisp paragraphs
Users hate reading big blocks
of paragraphs. Moreover, chunks of text will make your article look boring.
Because of this, they might not even read your post or article completely,
which would be a real waste of your time and efforts. The contents will become
more readable if the paragraph sizes are restricted within 4 to 5 lines.
Users hate reading big blocks
of paragraphs. Moreover, chunks of text will make your article look boring.
Because of this, they might not even read your post or article completely,
which would be a real waste of your time and efforts. The contents will become
more readable if the paragraph sizes are restricted within 4 to 5 lines.
6.
Use bullets and numbering
Most of your readers are likely
to have a short attention span, and they might not be interested in reading the
entire content of your article. They would instead prefer skimming through
bullet points if they are crisp and concise. Therefore, it would be a good idea
to use bullets and numbering whenever possible.
Most of your readers are likely
to have a short attention span, and they might not be interested in reading the
entire content of your article. They would instead prefer skimming through
bullet points if they are crisp and concise. Therefore, it would be a good idea
to use bullets and numbering whenever possible.
7.
Make subheadings
Subheadings can be very helpful
in directing readers to the precise points that they are interested in.
Moreover, you could also use the keywords as subheadings, so that the flow of
reading does not get interrupted.
Subheadings can be very helpful
in directing readers to the precise points that they are interested in.
Moreover, you could also use the keywords as subheadings, so that the flow of
reading does not get interrupted.
8.
Proper linking
If you have to hyperlink any of
your content to some other page, make sure that you explain the relevancy of
that page very clearly. If the page you are linking to is not relevant to what
you mention in your content, it would surely annoy the readers. You could lose
your credibility with those readers, and that is something which is really
difficult to regain.
If you have to hyperlink any of
your content to some other page, make sure that you explain the relevancy of
that page very clearly. If the page you are linking to is not relevant to what
you mention in your content, it would surely annoy the readers. You could lose
your credibility with those readers, and that is something which is really
difficult to regain.
9.
Avoid repetitions
Some writers think that they
need to reiterate or restate the same information in order to drive the point
to the readers. Well, readers are smart enough to understand the information
when they read it for the first time. Repetitions might irritate them as they
might feel like getting back to square-one even after reading half your
article. It is always better to continue with information rather than repeating
the same things. You could maybe write your opinion on that point instead of
restating it.
Some writers think that they
need to reiterate or restate the same information in order to drive the point
to the readers. Well, readers are smart enough to understand the information
when they read it for the first time. Repetitions might irritate them as they
might feel like getting back to square-one even after reading half your
article. It is always better to continue with information rather than repeating
the same things. You could maybe write your opinion on that point instead of
restating it.
10.
Proofread your write-up
Unless you have very good
typing skills, you are bound to make mistakes while writing. Make sure that you
proofread your articles or posts very carefully before publishing them. It
would be a good idea to proofread twice to eliminate all the errors in your
write-ups.
Unless you have very good
typing skills, you are bound to make mistakes while writing. Make sure that you
proofread your articles or posts very carefully before publishing them. It
would be a good idea to proofread twice to eliminate all the errors in your
write-ups.
In addition to all the above
points you will need to make your content interesting for the readers. You
could interest them more by writing something that has out-of-the-box kind of
thinking.
Content & Search Engine
Success Factors:
Content is king. You’ll hear that
phrase over and over again when it comes SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,”
with the very first element being about content quality.
Get your content right, and you’ve created a solid foundation to
support all of your other SEO efforts.
Cq: Content Quality
More than anything else, are you producing quality content? If
you’re selling something, do you go beyond being a simple brochure with the
same information that can be found on hundreds of other sites?
Do you provide a reason for people to spend more than a few
seconds reading your pages?
Do you offer real value,
something of substance to visitors, that is unique, different, useful and that
they won’t find elsewhere?
These are just some of the questions to ask yourself in assessing
whether you’re providing quality content. This is not the place to skimp since
it is the cornerstone upon which nearly all other factors depend.
- You can find more information in the
Search Engine Land SEO: Content
and Writing category.
Cr: Content Research / Keyword Research
Perhaps the most important SEO factor after creating good content
is good keyword research. There are a variety of tools that allow you to
discover the specific ways that people may be searching for your content.
You want to create content using those keywords, the actual search
terms people are using, so you can produce content that effectively “answers”
that query.
For example, a page about “Avoiding Melanoma” might use technical
jargon to describe ways to prevent skin cancer. But a search engine might skip
or not rank that page highly if people are instead searching for “skin cancer
prevention tips”. Your content needs to be written in the right ‘language’ –
the language your customer or user is using when searching.
Cw: Content Words / Use Of Keywords
Having done your keyword research (you did that, right?), have you
actually used those words in your content? Or if you’ve already created some
quality content before doing research, perhaps it’s time to revisit that
material and do some editing.
Bottom line, if you want your pages to be found for particular
words, it’s a good idea to actually use those words in your copy.
How often? Repeat each word you want to be found for at least five
times or seek out a keyword density of 2.45%, for best results.
No no no, that was a joke! There’s no precise number of times.
Even if “keyword density” sounds scientific, even if you hit some vaunted
“ideal” percentage, that would guarantee absolutely nothing.
Just use common sense. Think about the words you want a page to be
found for, the words you feel are relevant from your keyword research. Then use
them naturally on the page. If you commonly shift to pronouns on second and
further references, maybe use the actual noun again here and there, rather than
a pronoun.
- For more advice, see our SEO: Content
and Writing category.
Cf: Content Freshness
Search engines love new content. That’s usually what we mean when
we say ‘fresh’.
So you can’t update your pages (or the publish date) every day
thinking that will make them ‘fresh’ and more likely to rank. Nor can you just
add new pages constantly, just for the sake of having new pages, and think that
gives you a freshness boost.
However, Google does have
something it calls “Query Deserved
Freshness (QDF)”. If
there’s a search that is suddenly very popular versus its normal activity,
Google will apply QDF to that term and look to see if there’s any fresh content
on that topic. If there is, that new or fresh content is given a boost in
search results.
The best way to think about this is a term like ‘hurricane’. If
there’s no active hurricane, then the search results will likely contain
listings to government and reference sites. But if there’s an active hurricane,
results will change and may reflect stories, news and information about the
active hurricane.
If you’ve got the right content, on the right topic when QDF hits,
you may enjoy being in the top results for days or weeks. Just be aware that
after that, your page might be shuffled back in search results. It’s not that
you’ve done anything wrong. It’s just that the freshness boost has worn off.
Sites can take advantage of this freshness boost by producing
relevant content that matches the real-time pulse of their industry.
Cv: Vertical Search
The other factors on this table cover success for web page content
in search engines. But alongside these web page listings are also often
“vertical” results. These come from “vertical” search engines devoted to things
like images, news, local and video. If you have content in these areas, it
might be more likely to show up within special sections of the search results
page.
Not familiar with “vertical search” versus
“horizontal search?” Let’s take Google as an example. Its
regular search engine gathers content from across the web, in hopes of
matching many general queries across a broad range of subjects. This is
horizontal search, because the focus is across wide range of topics.
Google also runs specialized search engines that focus on images
or news or local content. These are called vertical search engines because
rather than covering a broad range of interests, they’re focused on
one segment, a vertical slice of the overall interest spectrum.
When you search on Google, you’ll get web listings. But you’ll
also often get special sections in the results (which Google calls “OneBoxes”)
that may show vertical results as deemed relevant.
Having content that performs well in vertical search can help you
succeed when your web page content doesn’t. It can also help you succeed in
addition to having a web page make the top results. So, make sure you’re
producing content in key vertical areas relevant to you. For more
information, see some of our related categories:
- Google: Maps
& Local
- Google: Images
- Google: News
- Google:
Shopping
- Google: YouTube
& Video
- SEO: Image
Search
- SEO: Local
- SEO: Video
Search
Ca: Direct Answers
Search engines are increasing trying to show direct answers within
their search results. Questions like “why is the sky blue” or “how old is
Barack Obama” might give you the answer without needing to click to a web page.
Where do search engines get these answers? Sometimes, they license
them, such as with menus or music lyrics. Other times, they draw them directly
off web pages, providing a link back in the form of a credit.
There’s some debate over whether having your content being used as
a direct answer is a success or not. After all, if someone gets the answer they
need, they might not click, and what’s the success in that?
We currently consider sites being used as direct answer sources to
be a success for two main reasons. First, it’s a sign of trust, which can help
a site for other types of queries. Second, while there’s concern, there’s also some evidence that being a direct answer can indeed
send traffic.
For more about direct answers, see our related categories:
- Google:
Knowledge Graph
- Google: OneBox,
Plus Box & Direct Answers
- Bing Satori
- Bing Snapshot
- Search
Features: Direct Answers
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Content Marketing Tools:
Prezi:
Let’s be honest – most slideshow presentations suck, but Prezi helps you make
presentations people will actually want to watch.
Cost: $59/year
Powtoon:
Powtoon lets you create animated
elements for your slideshows quickly and easily, bringing a touch of finesse
that most PowerPoints lack.
Cost: Free for limited use; pro
plans start at $59/month
Blog Topic Generator:
Stuck for ideas on what to blog about? Then try HubSpot’s Blog Topic Generator, which does pretty much exactly what you’d
expect it to do.
Cost: FREE
Content Idea Generator:
Similar to HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator helps you quickly come up
with ideas for new content projects simply by plugging in a general topic.
Cost: FREE
Trello:
Trello is a godsend for large or
distributed content teams working to a shared editorial calendar by simplifying
the editorial workflow process into nice easy boards. Seriously, check it out.
Cost: Free for limited use; pro
plans start at $8.33/month
Feedly:
Many a marketer mourned the loss of Google Reader (RIP),
but Feedly is just as good – if not
better. Stay on top of the day’s news and must-read content with this awesome
RSS app.
Cost: Free for personal use;
pro plans start at $5.41/month
CoSchedule:
Another scheduling/editorial calendar tool, CoSchedule also offers some nifty
free content tools like its Headline Analyzer. Well worth a look for small
teams.
Cost: Plans start at $15/month
After the Deadline:
Not all content teams can afford the luxury of hiring a
dedicated copyeditor, which is what makes After the Deadline so awesome. This free
Chrome plugin checks your grammar, spelling, and everything else you need to
keep an eye on before hitting “Publish.”
Cost: FREE
Polar:
Adding interactive elements like online polls can be a great
way to make your content more engaging. Polar makes adding polls to
your content a snap, and it has a really intuitive interface, so you don’t need
mad coding skills to get started.
Cost: FREE
SlideShare:
For marketers who do a lot of conference presentations or
webinars, SlideShare is the other social network. Create
awesome slide decks, then share them on SlideShare with your audience – simple.
Cost: FREE
PlaceIt:
Ever wanted to put screenshots of your product into stock
imagery, but lack Photoshop skills? Now you can with PlaceIt, an easy way to
customize images with your own branding and product stills. It also features
video integration, which looks awesome.
Cost: FREE
Canva:
Canva lets you create stylish,
striking visuals for social media posts and content projects with an effortless
drag-and-drop interface. You can upload your own assets to work with (for
free), or pay a small fee to use Canva’s own library of visual materials.
Cost: Free for limited use; pro
plans start at $12.95/month
Share As Image:
A really nifty tool for content marketers, Share
As Image lets you add text to any image on the web
for fast, easy social sharing of visual content. Just be sure to get permission
to use images you find online before including them in your campaigns.
Cost: Free for limited use; pro
plans start at $8/month
Piktochart:
Long gone are the days when you needed to hire an
expensive graphic design specialist to create beautiful infographics. Piktochart is an awesome free tool
that lets you start designing infographics, presentations and more in minutes.
Well worth bookmarking.
Cost: FREE
Tableau Public:
Incorporating data visualization into your content
projects is a near-guaranteed way to make them stickier and really pop when it
comes to illustrating complex topics. Tableau
Public is an amazingly powerful, completely free
data visualization tool that lets you create incredible interactive
visualizations. Amazing.
Cost: FREE
The Readability Test Tool:
Nailing the style and tone of your content is crucial. To
check if your latest post is a little on the wordy side, check out The
Readability Test Tool,
which evaluates web pages according to the Flesch Kincaid Reading Scale.
Cost: FREE
Quora:
It might not seem like a content marketing tool, but Quora can be invaluable for
crowdsourcing answers to your questions. Many content marketers use Quora to
find quotes, explain complex topics, and other ways to make their content more
accessible.
Cost: FREE
OmmWriter:
Hate drafting in Word? Need to eliminate distractions
while you’re blogging? Then give OmmWriter a try. This minimalist
writing environment strips away everything between you and that all-important
first draft, giving you the time and space to get more done.
Cost: FREE
Evernote:
Personally, I favor the
hundreds-of-bookmarks-organized-into-folders approach to research, but if this
sounds like too much hassle, give Evernote a try. This powerful free
app lets you save virtually anything you find online to a personalized folder
system synced across all your devices – awesome.
Cost: FREE
TO KNOW MORE TOOLS OF CONTENT MARKETING VISIT:
http://seotricksforwebsite.blogspot.in/2017/02/32-free-almost-free-content-marketing.html
http://seotricksforwebsite.blogspot.in/2017/02/32-free-almost-free-content-marketing.html
