Content & Search Engine Success Factors

Content & Search Engine Success Factors:

Content is king. You’ll hear that phrase over and over again when it comes SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,” with the very first element being about content quality.

Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.

Cq: Content Quality

More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites?

Do you provide a reason for people to spend more than a few seconds reading your pages?

Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?

These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend.

• You can find more information in the Search Engine Land SEO: Content and Writing category.

Cr: Content Research / Keyword Research

Perhaps the most important SEO factor after creating good content is good keyword research. There are a variety of tools that allow you to discover the specific ways that people may be searching for your content.

You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query.

For example, a page about “Avoiding Melanoma” might use technical jargon to describe ways to prevent skin cancer. But a search engine might skip or not rank that page highly if people are instead searching for “skin cancer prevention tips”. Your content needs to be written in the right ‘language’ – the language your customer or user is using when searching.

• Search Marketing: Search Term Research

Cw: Content Words / Use Of Keywords

Having done your keyword research (you did that, right?), have you actually used those words in your content? Or if you’ve already created some quality content before doing research, perhaps it’s time to revisit that material and do some editing.

Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your copy.

How often? Repeat each word you want to be found for at least five times or seek out a keyword density of 2.45%, for best results.

No no no, that was a joke! There’s no precise number of times. Even if “keyword density” sounds scientific, even if you hit some vaunted “ideal” percentage, that would guarantee absolutely nothing.

Just use common sense. Think about the words you want a page to be found for, the words you feel are relevant from your keyword research. Then use them naturally on the page. If you commonly shift to pronouns on second and further references, maybe use the actual noun again here and there, rather than a pronoun.

• For more advice, see our SEO: Content and Writing category.

Cf: Content Freshness

Search engines love new content. That’s usually what we mean when we say ‘fresh’.

So you can’t update your pages (or the publish date) every day thinking that will make them ‘fresh’ and more likely to rank. Nor can you just add new pages constantly, just for the sake of having new pages, and think that gives you a freshness boost.

However, Google does have something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

The best way to think about this is a term like ‘hurricane’. If there’s no active hurricane, then the search results will likely contain listings to government and reference sites. But if there’s an active hurricane, results will change and may reflect stories, news and information about the active hurricane.

If you’ve got the right content, on the right topic when QDF hits, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shuffled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has worn off.

Sites can take advantage of this freshness boost by producing relevant content that matches the real-time pulse of their industry.

Cv: Vertical Search

The other factors on this table cover success for web page content in search engines. But alongside these web page listings are also often “vertical” results. These come from “vertical” search engines devoted to things like images, news, local and video. If you have content in these areas, it might be more likely to show up within special sections of the search results page.

Not familiar with “vertical search” versus “horizontal search?” Let’s take Google as an example. Its regular search engine gathers content from across the web, in hopes of matching many general queries across a broad range of subjects. This is horizontal search, because the focus is across wide range of topics.

Google also runs specialized search engines that focus on images or news or local content. These are called vertical search engines because rather than covering a broad range of interests, they’re focused on one segment, a vertical slice of the overall interest spectrum.

When you search on Google, you’ll get web listings. But you’ll also often get special sections in the results (which Google calls “OneBoxes”) that may show vertical results as deemed relevant.

Having content that performs well in vertical search can help you succeed when your web page content doesn’t. It can also help you succeed in addition to having a web page make the top results. So, make sure you’re producing content in key vertical areas relevant to you. For more information, see some of our related categories:

• Google: Maps & Local
• Google: Images
• Google: News
• Google: Shopping
• Google: YouTube & Video
• SEO: Image Search
• SEO: Local
• SEO: Video Search

Ca: Direct Answers

Search engines are increasing trying to show direct answers within their search results. Questions like “why is the sky blue” or “how old is Barack Obama” might give you the answer without needing to click to a web page.

Where do search engines get these answers? Sometimes, they license them, such as with menus or music lyrics. Other times, they draw them directly off web pages, providing a link back in the form of a credit.

There’s some debate over whether having your content being used as a direct answer is a success or not. After all, if someone gets the answer they need, they might not click, and what’s the success in that?

We currently consider sites being used as direct answer sources to be a success for two main reasons. First, it’s a sign of trust, which can help a site for other types of queries. Second, while there’s concern, there’s also some evidence that being a direct answer can indeed send traffic.

For more about direct answers, see our related categories:

• Google: Knowledge Graph
• Google: OneBox, Plus Box & Direct Answers
• Bing Satori
• Bing Snapshot
• Search Features: Direct Answers

By: OM MAURYA SIR On November 24, 2016

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Increase Your Facebook Reach Without Spending Money

8 Ways To  Increase Your Facebook Reach Without Spending Money:

1. Create Awesome Content
This is the first and foremost thing you should think about. Awesome and compelling content that talks directly to your customers, fans, and audience is the best thing you can do. But it does require a strategy. I think the best way to have something to share is to blog, take photos, and create an online persona. When you have great content on your website and other online sites, it's easier to have something of VALUE to share.

2. Embed Your Posts
It is likely that your audience is hanging out all over the web and not only on Facebook. You can extend the reach of your Facebook post by embedding that post on your blog. This will get your Facebook posts in front of your website viewers and allow them to interact with your Facebook content off Facebook.

3. Encourage Likes & Shares
The way Facebook algorithm works, the more liked and commented on your Facebook post is the more eyeballs it will reach. One easy way to get something important out is to encourage your fans to like it or share it with their network.   You can only do that with really great content.  If the content is good, people will like it.  But don't ask for likes or shares, this could actually hurt you.  If you've done a good job building a relationship with your fans you will see that this will be easy to achieve.

4. Ask Your Fans To Receive Notifications
Have you ever noticed that you get notifications from your top friends? Did you know that you can receive the same type of notifications from Fan pages? It's true and a lot of people don't know this is possible. To get notifications on Fan page content, hover over the "Like" image on and click notifications. Once you do that, every time that page is updated you will get an instant notification. There's nothing wrong with asking your fans to do the same for your Fan page. Again, if you have the relationship built, share awesome content and don't over post, your fans will be happy to do this. After all, they want to see your notifications, right?

5. Give Reasons To Comment
Commenting is one of the best ways to increase the eyeballs on your content. Try to kick off each post with a comment from the Fan page and your personal page to get the conversation going. We also give this advice to our blogging clients. It is also a good idea to ask questions or give incentives to increase commenting. Both of these tactics work, and I recommend you try it.

6. Mix Up Your Content
The common thought used to be that every post should have an image attached. While this is a good tactic because it has a longer shelf-life, it is smart to mix it up. Links now show up on News Feeds the same size of images which increases the click-through.

7. Become a Content Curator
Again, it all comes back to great content. When you have great content to share, more people are going to tune in. Share articles, images, and videos that will keep your fans coming back for more. The more often one person connects with your content will determine how often they see your content. Be targeted with your content and your true and loyal fans will love it!

8. Create Fan Page Relationships
There are a few ways to go about this. One way is to share other fan page content. Because everyone is sharing the content of huge publications and brands, you might want to think about targeting middle sized fan pages instead as they will notice it more. When you give love to other Fan pages, they will likely return the favor and share your content. You can also tag pages within your posts. The other Fan page will see your tag and hopefully be happy. In order to build a successful relationship you have to think about this. You scratch my back and I'll scratch yours. It's a two way street people!

Of course, every audience is different and not everything is going to work for you. But in business it is all about experimenting and figuring out what works for you.

By: OM MAURYA SIR On November 24, 2016

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best social media management tools

Here are 17 of the best social media management tools available  :

1. Hootsuite:

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns.

Furthermore, Hootsuite has a number of team tools to help your team create content for social networks.

2. Agora Pulse:

Agora Pulse lets you schedule content for Twitter, Facebook, and Instagram all in one place. Plus, Agora Pulse has dynamic reports for all three social networks. You can market content and run promotions from Agora as well.

3. Social Oomph:

SocialOomph helps you schedule content on Facebook and Twitter on an automated schedule… It’s one of the most powerful social media management tools on the market. Additionally, you can create welcome messages on Twitter. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.

4. EveryPost:

EveryPost lets you curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5. Bit.ly:

Bit.ly is a url shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

6. Sprout Social:

Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.

7. Crowd Booster:

Crowd Booster is a social media analytics tool to help you optimize your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

8. Edgerank Checker:

Edgerank Checker, from Social Bakers, helps you understand the best ways to optimize your Facebook content. You can create custom content that increases engagement and optimizes your newsfeed response.

9. SocialBro :

SocialBro is a Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content, to reports, to creating ads on Twitter.

10. Tailwind:

Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. This is the official partner for Pinterest marketing.

Tailwind helps you create multi-board pins, bulk uploads, and calendar scheduling. They can also help you optimize the best times to send your pins to get the highest engagement.

Finally, Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for agencies providing social media services.

11. Buffer:

Buffer is a great tool to schedule social media posts from links you share across the web. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest.

12. Oktopost:

Oktopost is a social media management tool focused on generating leads for businesses. This is in comparison to what they believe is lacking with Hootsuite – Hootsuite helps businesses schedule content, whereas Oktopost helps businesses gain money.

13. MeetEdgar:

MeetEdgar recycles your posts, so you can reach a larger percentage of traffic from recycled content later.

14. IFTT :

IFTTT is an automation tool that is simple and easy to use. You just select the recipe you want in order to market your business on Facebook, Twitter, and other social networks.

15. Tweepi :

Tweepi will help you find targeted users on Twitter, and then stay connected to them by interacting on a regular basis.

16. Socedo :

Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media. Find qualified leads and then add them to your sales funnel.

17. SocialFlow:

SocialFlow helps you manage paid, owned, and earned social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets for you to promote. Then you can use keywords and segmentation to analyze these campaigns.

Final thoughts:

Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs here seem very cool, you might not need all the widgets and doo-dads to succeed.

Instead, your business needs to focus on which tools can improve what you are already doing on social media currently. When you do that, you have a much better chance of using the right social media management tool for your business.

By: OM MAURYA SIR On November 23, 2016

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Bidding strategy

(1)About Manual  bidding: about Manual CPC bidding:

With Manual CPC bidding, you can fine-tune your maximum CPC bids to help control the cost and volume of clicks on your ads. Manual CPC bidding could be a good choice for you if your campaign fits this description:

• You'd like to control maximum CPC bids for individual ad groups, keywords, or placements.
• You're mainly interested in increasing website traffic, not necessarily brand awareness.
• You don't need to reach a target budget every month. (If you do need to reach a target budget, Maximize Clicks may be a better choice.)
• Your campaign targets the Search Network, the Display Network, or both.

If you're not sure which keywords or placements are most profitable, or if you don't have time to devote to managing manual bids, Maximize Clicks is probably a better fit for you.

Example

Although your website sells a wide range of art supplies, you're most interested in selling paint brushes. With Manual CPC bidding, even if your ad group has 15 keywords, you can choose to set a higher bid for only the keyword "paint brushes," which will apply whenever that keyword triggers your ad.

(2)About automated bidding:

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.

Before you begin

If you’d like to automate your bidding for a Shopping campaign, read About automated bidding for Shopping campaigns.

Example

Let’s say you want to maximize conversions across your campaigns but don’t have the time to set an individual max. CPC for each individual keyword. By adding those keywords to a portfolio Target CPA bid strategy and setting a CPA goal you want to hit, you allow AdWords to automatically optimize bids across keywords using advanced machine learning to get you more conversions within your performance target.

Types of automated bid strategies:

Goal	Bid strategy	Range
Increase site visits. Increase clicks on low-traffic terms while keeping within a certain spend.	Maximize Clicks automatically sets your bids to help get as many clicks as possible within your budget.  Maximize Clicks is available as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns, ad groups and keywords. Learn more about Maximize Clicks. Learn more about Maximize Clicks for Shopping campaigns.	Campaigns, ad groups, keywords
Increase visibility on the first page of Google search results or in the top positions.	Target Search Page Location automatically sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results. It's only available as a portfolio bid strategy on the Search Network. Learn more about Target Search Page Location.	Campaigns, ad groups, keywords
Get more visibility than other domains in search results.	Target Outranking Share: You choose a domain you want to outrank in search results and how often you want to outrank it, and AdWords automatically sets your Search bids to help meet that target. It's only available as a portfolio bid strategy. Learn more about Target Outranking Share.	Campaigns, ad groups, keywords
Get more conversions with your target CPA.	Target CPA automatically sets Search or Display bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Some conversions may cost more or less than your target. Target CPA bidding is available as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns and ad groups. Target CPA bidding was previously referred to as “Conversion Optimizer.” Learn more about Target CPA.	Campaigns, ad groups
Increase conversions while staying in control of your keyword bids.	Enhanced cost-per-click (ECPC) automatically adjusts your manual bids to try to maximize conversions. ECPC is available as an optional feature with Manual CPC bidding or as a portfolio bid strategy. It is fully compatible with third-party bidding systems, including those that automate your bids. Learn more about Enhanced CPC. Learn more about ECPC for Shopping campaigns.	Campaigns, ad groups
Meet a target return on ad spend (ROAS) when you value each conversion differently.	Target ROAS automatically sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS) you set. Some conversions may have a higher or lower return than your target. It's only available as a portfolio bid strategy. Learn more about Target ROAS. Learn more about Target ROAS for Shopping campaigns.	Campaigns, ad groups, keywords

The power of AdWords Smart Bidding

Smart Bidding is a set of conversion-based bid strategies—Target CPA, Target ROAS and Enhanced CPC—that use advanced machine learning to help you tailor the right bid to each and every auction. It factors in a wide range of auction-time signals including device, location, time of day, remarketing list, language, and operating system to capture the unique context of every search.

For more information on how AdWords Smart Bidding works, download our guides for Search and Display.

About CPV bidding :

http://seotricksforwebsite.blogspot.in/2016/11/about-cost-per-view-cpv-bidding.html


About CPM bidding :

http://seotricksforwebsite.blogspot.in/2016/11/about-cost-per-thousand-viewable.html


About  Target CPA bidding :

http://seotricksforwebsite.blogspot.in/2016/11/about-target-cpa-bidding.html

By: OM MAURYA SIR On November 04, 2016

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About Target CPA bidding

Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. This article explains how Target CPA bidding works and what its settings are.

Before you begin

If you don’t yet know what type of automated bid strategy is right for you, read About automated bidding first.

Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking.

To maximize results and give machine learning algorithms enough data to make informed bidding decisions, we recommend that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days.

How it works

Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy.

Some conversions may cost more than your target and some may cost less, but altogether AdWords will try to keep your cost per conversion equal to the target CPA you set. These changes in CPA take place because your actual CPA depends on factors outside Google's control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate.

For example, if you choose a target CPA of $10, AdWords will automatically set your CPC bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, remarketing list, and more.

Keep in mind

Because Target CPA optimizes your bids based on real-time data, your existing bid adjustments are not used. There is one exception: You can still set mobile bid adjustments of -100%. Note that you don’t need to remove bid adjustments—they just won’t be used.

Settings

Target CPA

This is the average amount you’d like to pay for a conversion. The target CPA you set may influence the number of conversions you get. Setting a target that is too low, for example, may cause you to forgo clicks that could result in conversions, resulting in fewer total conversions.

If your campaign has historical conversion data, AdWords will recommend a target CPA. This recommendation is calculated based on your actual CPA performance over the last few weeks. We’ll exclude performance from the last few days to account for conversions that may take more than a day to complete following an ad click. You can choose whether to use this recommended target CPA or to set your own.

Bid limits

Setting bid limits for your Target CPA bid strategy isn’t recommended, because it can restrict AdWords’ automatic optimization of your bid. It can also prevent AdWords from adjusting your bids to the amount that best meets your target CPA. If you do set bid limits, they’ll be used in Search Network auctions only. Bid limits are only available for portfolio (not standard) Target CPA bid strategies.

• Max. bid limit: The highest max. CPC bid that you want AdWords to set for any keywords, ad groups or campaigns using Target CPA bidding.
• Min. bid limit: The minimum CPC bid that you want AdWords to set for any campaigns or ad groups using your Target CPA strategy. Note that the AdWords bidding algorithm might set a max. CPC bid that's below your minimum bid limit, generally due to smart pricing. This means that the bid limit that you set here isn't the absolute lowest bid that could be set.

Tip: Choose what conversions to bid for

The following conversion tracking settings let you customize how you bid for conversions:

• The Include in "Conversions" setting lets you decide whether or not to include individual conversion actions in your "Conversions" reporting column. The data in this column is used by bid strategies like target CPA, target ROAS, and ECPC, so your bid strategy will only optimize based on the conversions that you've chosen to include. Learn more
• The Include cross-device conversions setting lets you include cross-device conversions in your “Conversions” column and in your conversion-based bid strategies. Learn more

By: OM MAURYA SIR On November 04, 2016

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About cost-per-thousand viewable impressions bidding(CPM & vCPM bidding)

Cost-per-thousand impressions (CPM)

CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

You'll use viewable CPM bidding to make sure you only pay when your ads are able to be seen. Existing CPM bids will be converted to vCPM automatically, but it's best to update your bids since viewable impressions are potentially more valuable.

About cost-per-thousand viewable impressions bidding:

Many advertisers hope viewers will click their ad -- but that's not always the main goal. Maybe you just want a lot of people to see your ad. In that case, bidding by cost-per-thousand viewable impressions (vCPM) is a good way to go. With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network. You set the max amount you want to pay for viewable ads, whether they're clicked or not.

Why use vCPM bidding

Some people prefer vCPM bidding because they want to be able to set a maximum amount they'll pay for each time their ad can be seen, or each viewable impression, instead of for each click.

vCPM bidding is unavailable for the "Search Network only" campaign types.

Tip

If your main goal is online sales or visits to your website, then cost-per-click (CPC) bidding may be a better option for you.

A quick comparison of vCPM and CPC bidding

We'll get into a few more details below, but here are some of the basics:

	Viewable CPM bidding	CPC bidding
Consider using this if:	You care more about your ads being viewed than about clicks generated	You care more about clicks
Bid:	Maximum amount you're willing to spend for 1000 viewable impressions	Maximum amount you're willing to spend for 1 click
Actual amount charged:	No more than what’s needed to rank higher than the advertiser immediately below you. You don’t pay for any impressions that were not viewable. What does "viewable" mean?	No more than what’s needed to rank higher than the advertiser immediately below you

How vCPM and CPC bids compete

Ads with different bid types can compete for the same Display Network placements.

To keep things fair, when CPC and vCPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they're effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.

How to use vCPM bidding

With vCPM bidding, you set the highest amount you want to pay for each 1,000 viewable ad impressions. We call this the maximum vCPM bid, or just "max viewable CPM." The higher your max viewable CPM, the greater the chance that your ad will appear. As always, the AdWords system will charge you only what is needed to place your ad above the next-highest ad, and only charge if the ad became viewable. How does AdWords know when ads are viewable?

Tip

Text ads using vCPM bids can have a special edge: when they win a placement, they're always given the entire ad space, rather than sharing the space with other text ads. That makes them more likely to be noticed.

Your max viewable CPM bid may win different levels of impressions at different prices than previous max CPM bids. Because you don’t pay for impressions that were not viewable, you may want to increase your max viewable CPM bid to achieve the same level of spend and traffic volume. Learn more about the differences between CPM and vCPM bids

You can set your max viewable CPM bid in a couple of ways. Let's say you sell flowers, and you've set up an ad group with keywords like roses, daisies, and tulips.

• Ad group bids: Set your max viewable CPM at the ad group level, and you'll have the same viewable CPM bid for all keywords and placements in that ad group. Let's say you choose an ad group viewable CPM of US$1.20. If your ad shows on a site that's associated with roses or tulips, or appears on a blog about flowers, the max viewable CPM is always US$1.20. This is the easiest way to manage your viewable CPM bids.
• Placement-level bids: You can set a viewable CPM bid for each placement if you like. If you know a site gets great results for you, you can bid more for placements on that site.

Bid on viewable impressions using viewable CPM

If you'd like to pay only for ad impressions measured as viewable, you can with viewable cost-per-thousand impressions (viewable CPM). An ad is counted as "viewable" when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. You can select Viewable CPM as a bid strategy when you choose CPM bidding for your "Display Network only" campaign.

Viewable CPM bidding

With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential customers. This means you're bidding on the actual value of your ad appearing in a viewable position on a given placement.

Keep in mind that using a higher vCPM bid than your CPM bid is usually more effective for winning these more valuable types of impressions. This can help keep your bids competitive and continue to meet your daily budget. Learn more about viewable CPM bids

Adding viewable CPM columns

When you create a new campaign with vCPM bids, make sure to add the columns for Active View metrics to your reporting. That way, you'll be able to see the relevant viewable statistics for your ads. You can add the pre-defined set of columns for Active View  or customize your reporting columns.

Not available for all ad types

The viewable CPM bid strategy is not available for "Search Network only" campaigns, or campaigns that include ads targeting mobile apps. These can include app install ads, app engagement ads, or ads targeting mobile apps through the "Ads in mobile apps" campaign type.

If you create your campaign using the Viewable CPM bid strategy, and subsequently create ads that are not compatible, your ads will not run.

Why use it

• Pay only for impressions measured as viewable
• Your bids are optimized to favor ad slots that are more likely to become viewable

If you're interested in maximizing ad views, rather than clicks, this bidding strategy can help you achieve this goal better than other kinds of bid strategies.

Keep in mind

With viewable CPM, you bid on 1,000 viewable impressions and you pay for impressions that are measured as viewable.

Generally, to keep your costs and traffic at the same level as a CPM campaign, your bid for your viewable CPM might need to be higher than your bid for a standard CPM campaign; however, you should experiment with a bid that works for your campaign goals.

How to monitor your campaign

The number of viewable impressions is shown in your campaign reporting. To see how many viewable impressions your ad received in a cost-per-thousand viewable impressions campaign, follow the steps below.

1. On the Campaigns, Ad groups, Ads, or Display Network tab, click the Columns drop-down menu right above the statistics table.
2. To add a pre-defined set of Viewable CPM columns, select Branding.
3. To add specific Active View metrics, select "Modify columns" and click the Performance (Active View) metrics group. Click Add next to each column you wish to see in your reporting. 
4. When you go back to your table, you'll see these columns:
   1. Active View viewable impr.: Shows the number of viewable impressions.
   2. Active View viewable CTR: Shows how often people clicked your ad after it became viewable.
   3. Active View avg. CPM: Shows the average cost for 1,000 viewable impressions.
   4. Active view measurable impr.: Shows the number of impressions that were able to be measured; not all impressions that are served are able to be measured.
   5. Active view measurable cost: Shows the total cost of impressions that were able to be measured.
   6. Active view measurable impr. / impr.: Shows the rate of impressions that were able to be measured over all impressions served. Sometimes referred to as the “measurability rate”.
   7. Active View viewable impr. / measurable impr.: Shows the rate of impressions that became viewable over impressions that were able to be measured. Sometimes referred to as the “viewability rate”.

Note:

Your ad group default bid is shown in the Max CPM column next to a "(viewable)" label. This can help you identify your viewable CPM bids more quickly in your statistics table.

By: OM MAURYA SIR On November 04, 2016

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About cost-per-view (CPV) bidding

Cost-per-view (CPV) bidding is the default way to set the amount you'll pay for your TrueView video ads (when created with AdWords). With CPV bidding, you'll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.

With traditional online text or image ads, customers on the web may see your ad, read its text, and click your URL to go directly to your site. This type of interaction doesn't take interactive content like video ads into account. With CPV and video ads reporting, you can evaluate how engaged viewers are with your content, where they choose to watch your videos, and when they drop off from watching your content.

This article describes how CPV bidding works.

How it works

To set a CPV bid, you enter the highest amount you want to pay per view while setting up your ad group in a TrueView video campaign. Your bid is called your maximum CPV bid, or simply "max. CPV." This bid applies to all ads in an ad group.

Example

If you think it's worth 25 cents to have someone watch your video, you can set US$0.25 as your max CPV bid. This means:

• For a TrueView in-stream video ad, you'll pay a maximum of US$0.25 when someone watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with an interactive element, whichever comes first. Interactive elements include call-to-action overlays (CTAs), cards, companion banners, and links to your site or mobile app.
• For a TrueView video discovery ad, you'll pay a maximum of US$0.25 when someone clicks on a video ad thumbnail or title and begins watching your video.

You can also set a lower bid for your video discovery ads than for your in-stream ads.

How to decide what max. CPV bid amount to set

How do you know what max. CPV to set? You can base this amount on the traffic forecasting data we present as you select your targeting settings and max. CPV when building a new campaign (or managing your ad groups later). You can also base this on what you know about your business and the value of a view.

What you're charged

Your max. CPV bid is the most you'll be charged for a video view, but you won't always be charged this maximum amount. Wherever possible, we'll try to charge you only what's necessary for your ad to appear on the page. The final amount you actually pay for a view is called the actual CPV.

Actual CPV is often less than max CPV because with the AdWords auction, you pay no more than what's needed to rank higher than the advertiser immediately below you.

Two elements affect the actual CPV you pay: Quality Score and Ad Rank. Your Quality Score is a measure of how relevant your ad is to a customer, and includes multiple performance factors like view rates. Once your Quality Score is determined, it's multiplied by your max CPV bid to rank your ads among other advertisers. That's called Ad Rank.

• Learn more about Quality Score and Ad Rank

Once all ads have been ranked, the actual CPV for your ad is based on an equation that considers the ad rank of the bidder below you and your Quality Score.

The highest ranked ad wins, and the cost for a video view of this ad (the Actual CPV) will be just above the CPV bid of the next ranking ad.

Example

Let's say your max. CPV is $5.00, and there are two other advertisers in the auction with you with the same Quality Score. One bids a max. CPV of $1.00, and another bids a max. CPV of $3.00. Since there are no other competitors bidding more than $5.00, you're the top bidder. However, we're not going to charge you $5.00 if your closest competition is only bidding $3.00. We'll charge you $3.01. $3.01 is your actual CPV.

How CPV affects your Ad Rank

The max. CPV bid you set helps determine your ad's chances of winning the auction and appearing to viewers. For TrueView video discovery ads running on YouTube search results, it can also affect your ad’s position among other ads on the search results page.

A higher max. CPV will increase your ad's chances of appearing, and increase your ad's chances of appearing in a higher position compared to other ads, if applicable.

By: OM MAURYA SIR On November 04, 2016

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