Tuesday, 15 September 2015


September 15, 2015

What is Keyword Proximity?

Keyword proximity refers to closeness of keywords. Your keywords should be close to each other in content of web page. Many people don’t know about keywords. They generally treats key phrases as a keyword. Usually we do not target keyword.
For example: This post is related to “Keyword Proximity”. The word “Keyword Proximity” is not a key word. It is a key phrase. Here “Keyword” is a one keyword and “Proximity” is another keyword.
To make proximity higher you should use both keywords in you content.
Example of “Keyword Proximity”: Keeping your keywords close to each other helps to increase proximity. Here you can see that I am using keyword (Actually key phrase) “Keyword Proximity” in isolated form. Distance between “Keyword” and “Proximity” should be less to make proximity higher. Using your keywords again and again in content is not a good practice. It is called “Keyword Stuffing”. That’s why we should use main keyword in its original form and in isolated form too.


Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density
can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

In search engine optimization (SEO) keyword density is the measurement in percentage of the number of times a particular  keyword   or phrase appears compared to the total number of words in a page.

Difference between Keyword Proximity And Keyword Density

Keyword   density   : 
A measure of the number of times keywords occur within a web page's text divided by the total number of words on a web page. Search engines have unique algorithms for calculating keyword density. 

Keyword proximity  : 

Keyword proximity and the keyword density within your Website can make or break your search engine optimization efforts. Keyword proximity considerations should include the proximity of keyword or keyword phrases to other keyword occurrences within the page, as well as the top of the page. After all, the top of the page usually tells you what you are there to read about.

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