URL   STRUCTURE   Of   A   Website   For   SEO   :

(a)RELEVANT   FILENAMES   :

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Before writing this tutorial, we did a lot of research on filenames and found that search engines like Google give too much importance to filenames. You should think what you want to put in your web page and then give a relevant file name to this page.

Just try giving any keyword in Google search engine and you will find file names highlighted with the keyword you have given. It proves that your file name should have appropriate keywords.

File Naming Style

 The filename should preferably be short and descriptive.

 It is always good to use same keywords in a filename as well as in page title.

 Do not use filenames such as service.htm or job.htm as they are generic. Use actual service name in your file name such as computer-repairing.htm, which is more specific.

 Do not use more than 3–4 words in file names.

 Separate the keywords with hyphens rather than underscores.

 Try to use 2 keywords if possible.

File Name Example

Listed below are some filenames which would be ideal from the users’ point of view as well as SEO.

slazenger-brand-balls.html

wimbledon-brand-balls.html

wilson-brand-balls.html

Notice that the keywords are separated by hyphens rather than underscores. Google sees good filenames as follows:

seo-relevant-filename as seo relevant filename(good) SEO

(b)URL  Sub-Directory   Name  :

From Search Engine Optimization point of view, URL sub-directory name hardly matters. You can try giving any keyword in any search, and you will not find any sub-directory name matching with your keywords. But from the user’s point of view, you should keep an abbreviated sub-directory name.

Guru Mantra

Keep the following points in mind before naming your files:

 Keep the web page filename short, simple, descriptive, and relevant to the page content.

 Try to use a maximum of 3-4 keywords in your filename, and these keywords should appear on your web page title as well.

 Separate all keywords with hyphen rather than with underscore.

 Keep your sub-directories name as short as possible.

 Restrict the file size to less than 101K because Google chops almost everything above that.

For example:

for  example :

http://www.justdial.com/Mumbai/Class-XII-Commerce-Tutorials.html

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Written by OM MAURYA SIR

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