Tuesday, 12 July 2016

social media optimization

July 12, 2016

Social media optimization (SMO)  :
SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

SMO is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video sharing websites and blogging sites.

now  start with   this techniques...

 (1)how to optimize   web page  according to facebook  open graph  protocol using og :
  (a) html code format  
 <meta property="og:type" content="company"/>

 <meta property="og:site_name" content="your website name "/>

 <meta property="og:title" content="enter like your search engine title  with main focus keyword" />

 <meta property="og:url" content="your web page address" />

 <meta property="og:description" content="enter your we page description with your main focus keyword" />

 <meta property="og:image" content="your web page  image  address" />

 (b)add this  html code format  to your web page  head section  note  use this format  under  section <head> </head>

 (c)after  adding upload your web page to server and  copy your web page url  and post your web page link to facebook

(d)now  debug means check  whether it is properly installed or not ..

go to this url to check = https://developers.facebook.com/tools/debug/

it is called facebook debugger tool

(2)how to optimize  web page according to twitter summary  card   :

(a)html code format    make ready given below code format as given instruction

<meta name="twitter:card" content="summary"/>
<meta name="twitter:site" content="@twitterusername"/>
 <meta name="twitter:creator" content="@twitterusername" />
<meta name="twitter:title" content="enter like your page title with main focus keyword " />
<meta name="twitter:description" content="enter your web page description with main focus keyword " />

<meta name="twitter:image" content="your web page image address" />

(b)now   add this  html code format under your page  <head> </head> section

(c)save file and upload to the  server .. 

(d)tweet  link of your this page  and  go for  checking  twitter card validator ..

you can check it form this url :


SMO is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

Relationship with search engine optimization:

Social media optimization is becoming an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to top the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization).

Relationship with viral marketing:

Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines. Social media optimization is considered an integral part of an online reputation management(ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.

Origins and implementation:
According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August, 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors.
The 16 rules of SMO, according to one source, are as follows:[10]
1.    Increase your linkability
2.    Make tagging and bookmarking easy
3.    Reward inbound links
4.    Help your content to "travel" via sharing
5.    Encourage the mashup, where users are allowed to remix content
6.    Be a user resource, even if it doesn’t help you (e.g., provide resources and information for users)
7.    Reward helpful and valuable users
8.    Participate (join the online conversation)
9.    Know how to target your audience
10. Create new, quality content ("web scraping" of existing online content is ignored by good search engines)
11. Be "real" in the tone and style of the posts
12. Don't forget your roots; be humble
13. Don't be afraid to experiment, innovate, try new things and "stay fresh"
14. Develop an SMO strategy
15. Choose your SMO tactics wisely
16. Make SMO a key part of your marketing process and develop company best practices
Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO.
The Social Media Strategy may consider:
 Objectives e.g. creating brand awareness, and using social media for external communications.
1.    Listening e.g. monitoring conversations relating to customers and business objectives.
2.    Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention.
3.    Participation and content e.g. establishing a presence and community online, and engaging with users by sharing useful and interesting information.
4.    Measurement e.g. keeping a record of likes and comments on posts, and number of sales to monitor growth and determine which tactics are most useful in optimizing social media.
According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organisational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive more traffic to the original post. Blog widgets and plug-ins for post-sharing are most commonly linked to Facebook, Google+, LinkedIn, and Twitter. They occasionally also link to social media platforms such as StumbleUpon, Tumblr, and Pinterest. Many sharing widgets also include user counters which indicate how many times the content has been liked and shared across different social media pages. This can influence whether or not new users will engage with the post, and also gives businesses an idea of what kind of posts are most successful at engaging audiences. By using relevant and trending keywords in titles and throughout blog posts, a business can also increase search engine optimization and the chances of their content of being read and shared by a large audience. The root of effective SMO is the content that is being posted, so professional content creation tools can be very beneficial. These can include editing programs such as Photoshop, GIMP, Final Cut Pro, and Dreamweaver. Many websites also offer customization options such as different layouts to personalize a page and create a point of difference.

The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
Why was Open Graph Created?
Facebook introduced Open Graph in 2010. It promotes integration between Facebook and other websites by allowing them to become rich “graph” objects with the same functionality as other Facebook objects.

Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media, so that means it’s worth looking into. Let’s take a look at the most important meta tags for Facebook and how to optimize them for better sharing.

As you might guess, this is how you define your content’s title. It serves a similar purpose as the traditional meta title tag in your code. In fact, if Facebook doesn’t find the og:title tag on your page, it uses the meta title instead.
Keep in mind that the text shown on a Facebook feed is in bold and extremely eye-catching. It must be compelling, just like a good post title.
There is no limit on the number of characters, but it’s best to stay between 60 and 90. If your title is longer than 100 characters, Facebook will truncate it to only 88!
<meta property=”og:title” content=”Your eye-catching title here” />
This is how you set the canonical URL for the page you are sharing. What this means is that you define one page that all your shares will go to. It’s useful if you happen to have more than one URL for the same content (for example, using parameters). Important note: URL provided is not shown on Facebook newsfeed, only domain is visible.
<meta property=”og:url” content=”http://www.yourdomain.com” />
This is how you describe the kind of object you are sharing: blog post, video, picture, or whatever. 
The list to choose from is long. Here are some examples:
Web based:
·         website
·         article
·         blog
·         book
·         game
·         movie
·         food
·         city
·         country
·         actor
·         author
·         politician
·         company
·         hotel
·         restaurant

visit    this link to know more types:

This tag is important if your page has a “Like” button and represents a real-life object (like a book or a movie). It determines if your content will appear in a user’s interest section of her profile in the event she “Likes” it.
In most cases, you will use the “website” value, since what you are sharing is a link to a website. In fact, if you don’t define a type, Facebook will read it as “website” by default.
<meta property=”og:type” content=”website” />
This meta data descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.
Unlike a regular meta description tag, it won’t affect your SEO. (So, don’t spend too much time figuring out how to sneak in keywords.) However, it’s a good idea to make it compelling because you want people to click on it.
You are not limited to a character count, but it’s best to use around 200 letters. In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but I suggest treating anything above 200 as something extra.
<meta property=”og:description” content=”Your entertaining and descriptive copy here,
 if your meta description is good, use it.” />
This is the most interesting Open Graph tag for many marketers, because a picture always helps content stand out. This is how you ensure that a particular thumbnail will be shown when your page is shared. It can be very helpful for your conversion rates.
Make sure you set the og:image you choose, otherwise Facebook will show something stupid like an unwanted ad banner scraped from the page, or nothing at all .

The most frequently recommended resolution for an OG image is 1200 pixels x 627 pixels (1.91/1 ratio). At this size, your thumbnail will be big and stand out from the crowd. Just don’t exceed 
the 5MB size limit.

This required tag works in a similar way to og:type. It describes the type of content you are sharing. There are 7 options to choose from: summary, photo, video, product, app, gallery, and “large version” summary.
Depending on the type of content you choose, the link at the bottom of your tweet changes. You can get “View summary” for summaries, “View photo” for photos, etc. If this tag is not set, Twitter reads your link as a “Summary” by default.
<meta name=”twitter:card” content=”summary” />
This basically does the same thing as its OG counterpart. You specify the title for your article that will show up in bold. It’s smart to avoid repeating the same text you have in your tweet. Make the most of the space provided and let the two pieces of copy play on each other to reinforce the message. Use up to 70 characters.
<meta name=”twitter:title” content=”Your title here” />
Use this tag to write a descriptive lead to the page you are sharing. As with Open Graph tags, don’t focus on keywords because they won’t matter for your SEO. Create compelling copy that nicely complements your tweet and the title. Twitter limits this part to 200 characters.
<meta name=”twitter:description” content=”Your 200-character description here” />
This sets the canonical URL for the content you are sharing. (For more information, please review the description for the equivalent Facebook Open Graph tag above.)
<meta name=”twitter:url” content=”http://www.yourdomain.com” />
Yes, you guessed it. This is how you set the picture to go with your tweet. Twitter allows two options, a card with a smaller or a larger picture. You decide which one you want in the type tag. If you go for the large option, make sure it has a resolution of at least 280x150px and that the file size is not more than 1MB. You can consider using the same trick as with the Facebook thumbnail: add some text to the image to boost the message.
<meta name=”twitter:image” content=”http://www.yourdomain.com /image-name.jpg” />

conclusion  code example for both open graph and twitter cards:

<meta property="og:type" content="company"/>
<meta property="og:site_name" content="android-training.in"/>
<meta property="og:title" content="Android Training Institutes in Virar East, Mumbai - android-training.in"/>
<meta property="og:url" content="http://www.android-training.in.com/virar/index.html"/>
<meta property="og:description" content="Android Training Institutes in Virar East, Mumbai. Get phone numbers, address, latest reviews & ratings, photos, maps for best Android Training Institutes in Virar East, Mumbai on android-training.in." />
<meta property="og:image" content="http://android-training.in/virar/om.jpg" />

<meta name="twitter:card" content="summary"/>
<meta name="twitter:site" content="@ommauryasir"/>
<meta name="twitter:creator" content="@ommauryasir" />
<meta name="twitter:title" content="Android Training Institutes in Virar East, Mumbai - android-training.in"/>
<meta name="twitter:description" content="Android Training Institutes in Virar East, Mumbai. Get phone numbers, address, latest reviews & ratings, photos, maps for best Android Training Institutes in Virar East, Mumbai on android-training.in."/>

<meta name="twitter:image" content="http://android-training.in/virar/om.jpg"/>

Social Media Optimization & Marketing Tips and Tricks For FaceBook :-
1. Post Subject related Videos
The number one strategy, in my opinion, for your Facebook marketing right now is video. Social media analytics company Socialbakers looked at more than 670,000 posts by 4,445 brand pages to find that video posts had organic reach of 8.71%, far higher than text-only statuses 5.77%, link posts 5.29%, and photo posts 3.73%.
A) Post it direct: Posting directly to Facebook seems to provide better results than linking to video from sites like YouTube.
B) Choose a featured video: Facebook allows you to pick one featured video that gets a prominent place on your Page.
C) Create video playlists: Group related pieces of content together in a Facebook video playlist (Note: This one may not be available to everyone just yet.)
2. Share Quote Photos
A tactic that is still going strong is creating and sharing quote photos. People love inspirational quotes that motivate them or elicit a particular emotion, which in turn can lead to post interaction, especially shares.
A Facebook share plays a huge part in social proof and can result in many new friends of fans finding (and liking) your page. These new eyes are an opportunity for you to start the relationship-building process.
3. Target Your Organic Posts
If Facebook is limiting your posts to a smaller audience, why not make sure it’s exactly the audience you have in mind?
Targeting was once more of an ads feature, but since Facebook has rolled out new tools for publishers, more brands seem to be experimenting with targeting audiences for even organic posts.
4. Engage Your CTA button
Facebook introduced a call-to-action button designed to bring a business’ most important objective to the forefront of its Facebook presence.
For visitors landing on your page for the first time, make sure you make the most of this addition and add the most appropriate CTA available.
At present, page admins can select from seven calls to action:
“Book Now”
“Contact Us”
“Use App”
“Play Game”
“Shop Now”
“Sign Up”
“Watch Video”
5. Try Dark Posts
Dark posting on Facebook is publishing a post that does not appear on your page’s timeline. Instead, these posts are targeted to a select audience of your choosing.
Why might this be helpful? Split testing is one great use of dark posts. You can create three or four different variations of the same post, then send them out to see which type performs best (without flooding your timeline with each and every variation).
Here’s how to find this Facebook tool:
Click Power Editor in the left column of your Facebook ads manager. (Note: Power editor is only available for Chrome browsers.)
From here, you’ll want to click “Download” to Power Editor at the top of the page to download the accounts you want to manage.
6. Up Your Posting Frequency
Another no-nonsense tactic to counter lowered Facebook reach is to simply up your posting frequency. Total interactions per day on Facebook increase linearly with posts per day.
At the same time, negative feedback doesn’t seem correlated to posting more frequently.
I examine that some pages post 30-40 times per day and get less negative feedback as a proportion of total engagement.
7. Get Creative with Trending Topics
As Facebook moves ever closer into real-time when it comes to trending topics, I find myself clicking on these newsy topics more and more often.
And when I do, I notice that right below the details of whatever news item I’m checking out are more posts from others I’m connected to or even a few degrees away from.
Social Media Optimization & Marketing Tips and Tricks For Twitter :-
1: Find the Right Search Results
Many people are confused about how Twitter search works–and how to use search operators (i.e., and, or) to get the results they’re looking for.
Most users think that if they type several keywords in the search box, Twitter will search for any tweets that contain any of those terms. Unfortunately, that’s not how it works. Twitter only searches for tweets that contain ALL of those search terms, as if there is an invisible and inserted between your keywords.
2: Create and Share Curated Lists
Twitter lists are a useful way to filter information. The basic function of a Twitter list is to group people together based on a similar function, characteristic or interest.
For example, if you’re a conference organizer, you might want to create a list that includes all of this year’s speakers so you can monitor their tweets and interact with them in the run-up to the event. Or, if you’re in PR, you may want a list of your industry’s journalists so you can watch for any editorial requests that could gain exposure for your clients.
3: Ensure Images and Videos Show Up
Twitter conducted a study of over 2 million tweets and found that including a photo can boost retweets by up to 35% and adding a video can result in a 28% boost.
Buffer had similar results when they conducted an A/B test using tweets with and without images. They found that tweets with images increased the number of retweets by 150% and the number of clicks by 18%.
Photos and videos are important for engagement, but how you add them to your tweets matters. Twitter’s Image Expand feature only works if you tweet via the Twitter app or the website itself. Image Expand is useful because it attracts users’ eyes within the feed.
4: Favorite Good Content and Mentions
The option to favorite a tweet is a nice little feature—it’s a way to show someone you like what they’ve written. If you’re a big brand, you can favorite tweets to acknowledge everyone who mentions you, rather than responding to each tweet.
For instance, some companies automatically favorite tweets that mention them (or a specific hashtag) without actually reading the tweet first. That can get you in hot water if you’re not careful. And sometimes a tweet doesn’t actually match the mention or hashtag—favoriting it makes no sense.
5: Reply to the Right Audience
Many users assume every tweet they send appears in each of their followers’ streams, but that actually isn’t the case.
If you start a tweet with @username, only that person and any followers you have in common will see the tweet in their stream. As you can imagine, that limits a tweet’s visibility quite a bit.
That’s not necessarily a bad thing because it keeps your feed from becoming a list of one-to-one conversations when someone takes a look at your profile on mobile (where tweets aren’t separated into ‘tweets’ and ‘tweets and replies’ as they are on desktop).
6: Retweet Efficiently
Using the Retweet button often seems like the easiest and most logical way to share someone else’s tweet. However, when you use the Retweet button, @users are notified that they’ve been retweeted, but Twitter doesn’t allow them to reply or even acknowledge it with a favorite from within the notification panel.
This means that to continue a conversation or say thank you, users need to find the tweet within your profile—which, frankly, is too much work—and respond from there. If your purpose is to connect with a business or customer, the effort could be lost.
7: Track Tweet Engagement
Until recently, if you wanted to measure the reach of your tweets, you had to use third-party tools or invest in Twitter ads. But with the new Twitter analytics feature, everyone can measure engagement within Twitter itself. The catch is that you have to sign up for Twitter ads to gain access to the analytics. But don’t worry—you won’t actually have to purchase any ads to use it.
To sign up, you simply enter your business name, email and a credit card. This does seem excessive, but your card won’t be charged unless you make a Twitter ads purchase. And besides, the benefits of the data you’re privy to far outweigh the hassle of signing up.
With your account in place, you can view the engagement of each of your organic tweets and see how many impressions they have had. If you click on a specific tweet, you can access even more information on the number of impressions, clicks, favorites, expands, replies and retweets.

The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
While many different technologies and schemas exist and could be combined together, there isn't a single technology which provides enough information to richly represent any web page within the social graph. The Open Graph protocol builds on these existing technologies and gives developers one thing to implement. Developer simplicity is a key goal of the Open Graph protocol which has informed many of the technical design decisions.

To turn your web pages into graph objects, you need to add basic metadata to your page. We've based the initial version of the protocol on RDFa which means that you'll place additional <meta> tags in the <head> of your web page. The four required properties for every page are:
  • og:title - The title of your object as it should appear within the graph, e.g., "The Rock".
  • og:type - The type of your object, e.g., "video.movie". Depending on the type you specify, other properties may also be required.
  • og:image - An image URL which should represent your object within the graph.
  • og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., "http://www.imdb.com/title/tt0117500/".
As an example, the following is the Open Graph protocol markup for The Rock on IMDB:
<html prefix="og: http://ogp.me/ns#">
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
The following properties are optional for any object and are generally recommended:
  • og:audio - A URL to an audio file to accompany this object.
  • og:description - A one to two sentence description of your object.
  • og:determiner - The word that appears before this object's title in a sentence. An enum of (a, an, the, "", auto). If auto is chosen, the consumer of your data should chose between "a" or "an". Default is "" (blank).
  • og:locale - The locale these tags are marked up in. Of the format language_TERRITORY.      Default is en_US.
  • og:locale:alternate - An array of other locales this page is available in.
  • og:site_name - If your object is part of a larger web site, the name which should be displayed for the overall site. e.g., "IMDb".
  • og:video - A URL to a video file that complements this object.
For example (line-break solely for display purposes):
<meta property="og:audio" content="http://example.com/bond/theme.mp3" />
<meta property="og:description"
  content="Sean Connery found fame and fortune as the
           suave, sophisticated British agent, James Bond." />
<meta property="og:determiner" content="the" />
<meta property="og:locale" content="en_GB" />
<meta property="og:locale:alternate" content="fr_FR" />
<meta property="og:locale:alternate" content="es_ES" />
<meta property="og:site_name" content="IMDb" />
<meta property="og:video" content="http://example.com/bond/trailer.swf" />
The RDF schema (in Turtle) can be found at ogp.me/ns.

Some properties can have extra metadata attached to them. These are specified in the same way as other metadata with property and content, but the property will have extra :.
The og:image property has some optional structured properties:
  • og:image:url - Identical to og:image.
  • og:image:secure_url - An alternate url to use if the webpage requires HTTPS.
  • og:image:type - A MIME type for this image.
  • og:image:width - The number of pixels wide.
  • og:image:height - The number of pixels high.
A full image example:
<meta property="og:image" content="http://example.com/ogp.jpg" />
<meta property="og:image:secure_url" content="https://secure.example.com/ogp.jpg" />
<meta property="og:image:type" content="image/jpeg" />
<meta property="og:image:width" content="400" />
<meta property="og:image:height" content="300" />
The og:video tag has the identical tags as og:image. Here is an example:
<meta property="og:video" content="http://example.com/movie.swf" />
<meta property="og:video:secure_url" content="https://secure.example.com/movie.swf" />
<meta property="og:video:type" content="application/x-shockwave-flash" />
<meta property="og:video:width" content="400" />
<meta property="og:video:height" content="300" />
The og:audio tag only has the first 3 properties available (since size doesn't make sense for sound):
<meta property="og:audio" content="http://example.com/sound.mp3" />
<meta property="og:audio:secure_url" content="https://secure.example.com/sound.mp3" />
<meta property="og:audio:type" content="audio/mpeg" />

If a tag can have multiple values, just put multiple versions of the same <meta> tag on your page. The first tag (from top to bottom) is given preference during conflicts.
<meta property="og:image" content="http://example.com/rock.jpg" />
<meta property="og:image" content="http://example.com/rock2.jpg" />
Put structured properties after you declare their root tag. Whenever another root element is parsed, that structured property is considered to be done and another one is started.
For example:
<meta property="og:image" content="http://example.com/rock.jpg" />
<meta property="og:image:width" content="300" />
<meta property="og:image:height" content="300" />
<meta property="og:image" content="http://example.com/rock2.jpg" />
<meta property="og:image" content="http://example.com/rock3.jpg" />
<meta property="og:image:height" content="1000" />
means there are 3 images on this page, the first image is 300x300, the middle one has unspecified dimensions, and the last one is 1000px tall.

In order for your object to be represented within the graph, you need to specify its type. This is done using theog:type property:
<meta property="og:type" content="website" />
When the community agrees on the schema for a type, it is added to the list of global types. All other objects in the type system are CURIEs of the form
<head prefix="my_namespace: http://example.com/ns#">
<meta property="og:type" content="my_namespace:my_type" />
The global types are grouped into verticals. Each vertical has its own namespace. The og:type values for a namespace are always prefixed with the namespace and then a period. This is to reduce confusion with user-defined namespaced types which always have colons in them.
og:type values:
  • music:duration - integer >=1 - The song's length in seconds.
  • music:album - music.album array - The album this song is from.
  • music:album:disc - integer >=1 - Which disc of the album this song is on.
  • music:album:track - integer >=1 - Which track this song is.
  • music:musician - profile array - The musician that made this song.
  • music:song - music.song - The song on this album.
  • music:song:disc - integer >=1 - The same as music:album:disc but in reverse.
  • music:song:track - integer >=1 - The same as music:album:track but in reverse.
  • music:musician - profile - The musician that made this song.
  • music:release_date - datetime - The date the album was released.
  • music:song - Identical to the ones on music.album
  • music:song:disc
  • music:song:track
  • music:creator - profile - The creator of this playlist.
  • music:creator - profile - The creator of this station.
og:type values:
  • video:actor - profile array - Actors in the movie.
  • video:actor:role - string - The role they played.
  • video:director - profile array - Directors of the movie.
  • video:writer - profile array - Writers of the movie.
  • video:duration - integer >=1 - The movie's length in seconds.
  • video:release_date - datetime - The date the movie was released.
  • video:tag - string array - Tag words associated with this movie.
  • video:actor - Identical to video.movie
  • video:actor:role
  • video:director
  • video:writer
  • video:duration
  • video:release_date
  • video:tag
  • video:series - video.tv_show - Which series this episode belongs to.
A multi-episode TV show. The metadata is identical to video.movie.
A video that doesn't belong in any other category. The metadata is identical to video.movie.
These are globally defined objects that just don't fit into a vertical but yet are broadly used and agreed upon.
og:type values:
  • article:published_time - datetime - When the article was first published.
  • article:modified_time - datetime - When the article was last changed.
  • article:expiration_time - datetime - When the article is out of date after.
  • article:author - profile array - Writers of the article.
  • article:section - string - A high-level section name. E.g. Technology
  • article:tag - string array - Tag words associated with this article.
book - Namespace URI: http://ogp.me/ns/book#
  • book:author - profile array - Who wrote this book.
  • book:isbn - string - The ISBN
  • book:release_date - datetime - The date the book was released.
  • book:tag - string array - Tag words associated with this book.
  • profile:first_name - string - A name normally given to an individual by a parent or self-chosen.
  • profile:last_name - string - A name inherited from a family or marriage and by which the individual is commonly known.
  • profile:username - string - A short unique string to identify them.
  • profile:gender - enum(male, female) - Their gender.
No additional properties other than the basic ones. Any non-marked up webpage should be treated as og:typewebsite.

The following types are used when defining attributes in Open Graph protocol.
A Boolean represents a true or false value
true, false, 1, 0
A DateTime represents a temporal value composed of a date (year, month, day) and an optional time component (hours, minutes)
A type consisting of bounded set of constant string values (enumeration members).
A string value that is a member of the enumeration
A 64-bit signed floating point number
All literals that conform to the following formats:

A 32-bit signed integer. In many languages integers over 32-bits become floats, so we limit Open Graph protocol for easy multi-language use.
All literals that conform to the following formats:

A sequence of Unicode characters
All literals composed of Unicode characters with no escape characters
A sequence of Unicode characters that identify an Internet resource.
All valid URLs that utilize the http:// or https:// protocols

For  example   see following example:

<title>Android Components Training Courses in Virar West, Palghar - Android Components Coaching Classes & Tuitions | android-training.in</title>
<meta name="description" content="Compare Android Components Training, Coaching & Tuitions in Virar West, Thane from Android Components Institutes, Colleges & Tutors. Learn about fees, syllabus, schedule, phone numbers, admission details and contact addresses for Android Components Coaching Classes & Tuitions and Android Components Training Courses in Virar West, Palghar.">
<meta name="keywords" content="List of Android Training Institutes in Virar East,Mumbai, Reviews, Map, Address, Phone number, Contact Number, local, popular Android Training Institutes, top Android Training Institutes." />
<meta property="og:type" content="company"/>
<meta property="og:site_name" content="android-training.in"/>
<meta property="og:title" content="Android Training Institutes in Virar East, Mumbai - android-training.in"/>
<meta property="og:url" content="http://www.android-training.in.com/virar/index.html"/>

<meta property="og:description" content="Android Training Institutes in Virar East, Mumbai. Get phone numbers, address, latest reviews & ratings, photos, maps for best Android Training Institutes in Virar East, Mumbai on android-training.in." />

Now  you can check your website  whether it is optimize for social media or not check on following url :


Here is a list of 15 Free Social Media Marketing Tools For Social Media Marketing 
1. Slack
At its core, Slack is a team communication tool, a robust chat room. And it’s taken on a multi-dimensional role for thousands of teams.
One of these roles is as a link sharing/collecting hub. Teammates drop fun and interesting links into one of the chat rooms for others to check out. It can be a great way to bubble up great content to fill the company’s social profiles.
2. Slater
Piggybacking off the first tool mentioned here, Slater caught the attention of us at Buffer as it’s described as “Buffer for Slack.”
Find a useful link to share. Schedule it now. Post it to Slack later when more teammates are around.
3. Point
One of the coolest article sharing tools I’ve come across lately is Point, a chrome extension that lets you share stories with your team from any page you’re on.
With the extension installed, you can type the “@” key on any page you’re visiting, and this brings up a simple sharing box where you can add notes and send to different people on the team. Also, you can highlight parts of the article you share, and you can find all your history of shared links easily in the Point popover.
4. Pie
A clean and simple solution for communicating together on social media ideas is Pie, which helps with work chat and focuses on simplicity. You can get set up quickly by adding teammates from your email contacts, and you can share and store content ideas and tips in an easily searchable system.
5. Trello
Trello is a favorite remote work tool of the Buffer team. We use it for organizing blog post ideas, Buffer bugs, team task forces, projects, and so much more.
Another cool use case is as a social media content board.
Facebook Messenger, previously a feature within the Facebook social network, is now a standalone app and website. You can send messages to connections and groups on Facebook through a slick and simple interface.
Doing so as a group proved to be an extremely useful feature and smooth experience for us. Imagine doing the same for sharing cool links and ideas back and forth for your fellow social media sharers.
7. Wrike
A full-featured social media management app, Wrike helps organize campaigns and projects, assign tasks, share ideas, and followup on progress. The dashboards support huge teams like PayPal and AT&T and also provide free plans for teams of 5 or fewer.
8. Dropbox
For file sharing of all kinds—social media images, strategy spreadsheets, in-progress documents, videos, slidedecks, and more—many teams turn to Dropbox. On the free individual plan, you can share folders and files with colleagues as if you were all working from the same, shared desktop. Dropbox also offers a business plan for those who need the extra storage space (we’re talking terabytes), helpful revision history, deeper admin controls, and more.
Another favorite of social media teams is Google Drive, where you can collaborate together, live, on the same documents, spreadsheets, and presentations. Some popular docs you might choose to share:
Archive of your social media posts
Spreadsheet of your social media stats
Social media audit
Document with your brand’s voice and tone
10. Canva
Need some advice from your team on a social media image you’re creating? With Canva, you can share your in-progress images with anyone via email, and others can combine forces with you to design together on the same graphic.
Post Planner helps you find the best posts to share on Facebook, with a research-backed recommendation engine and a full image library, not to mention a queue schedule and the ability to work together with teammates.
12. Basecamp
Basecamp is one of the best project management apps out there, and social media campaigns are a natural fit as projects to manage. You can create your social media project in Basecamp, track progress with a to-do list, comment and share together in the discussion section, and stay on track with the latest happenings with project updates.
13. Tweetdeck
This Twitter management tool (the official one from Twitter) now lets you invite contributors and admins to share to your Twitter account for you, via Tweetdeck. You invite as many team members as you’d like and manage their roles as admins or contributors.
14. Mention
Super useful for tracking and monitoring when your brand is mentioned on social media, Mention also lets you listen in as a team, with full access for team members to your brand’s mentions. With this, you can then split up your tasks of follow-up—send a teammate to reply to Twitter, assign a Google+ thread to another.
15. KnowEm
Enter your website URL and this tool will check to see if your page’s HTML code is optimized for sharing via Social Media. The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. The results represent a rough approximation of what your site will look when shared via Social Media buttons.

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  1. There are many ways to create a website but however with certain restrictions. Best way I would like to suggest is to know the basics of web designing with html and css and then start creating the website of you choice. #www.bynd.co.in



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