Saturday, 27 August 2016

Googel Adwords conversion Tracking on Website and button click

August 27, 2016

Track clicks on your website as conversions:
You can use conversion tracking to track when someone clicks a button or link on your website. For example, you can track when someone clicks a “Buy now” button.
This article explains how to add and edit a conversion tracking tag to your website to track customer clicks. In most cases, you’ll want to track a conversion on a page load instead, in which case you should follow these instructions.
Before you begin
Before you can add a conversion tracking tag to your website, you’ll need to:
·        Make sure this kind of conversion tracking is right for you. Read the section “Why use it” below to learn about the reasons you might want to track a conversion on a click rather than a page load.
·        Create a conversion action in your AdWords account. Follow these instructions to create a conversion action and get your conversion tracking tag.
·        Have the ability to edit your website. Either you or your webmaster will need to be able to add the tag to your website code.
Instructions
1.      First, make sure you selected Click instead of Page load under "Choose whether to track conversions on a page load or a click." (Find the instructions here.) Your conversion tag should look something like this:
<!-- Google Code for om ji Conversion Page
In your html page, add the snippet and call
goog_report_conversion when someone clicks on the
chosen link or button. -->
<script type="text/javascript">
  /* <![CDATA[ */
  goog_snippet_vars = function() {
    var w = window;
    w.google_conversion_id = 944772944;
    w.google_conversion_label = "w_SUCOW8zWkQ0K7AwgM";
    w.google_remarketing_only = false;
  }
  // DO NOT CHANGE THE CODE BELOW.
  goog_report_conversion = function(url) {
    goog_snippet_vars();
    window.google_conversion_format = "3";
    var opt = new Object();
    opt.onload_callback = function() {
    if (typeof(url) != 'undefined') {
      window.location = url;
    }
  }
  var conv_handler = window['google_trackConversion'];
  if (typeof(conv_handler) == 'function') {
    conv_handler(opt);
  }
}
/* ]]> */
</script>
<script type="text/javascript"
  src="//www.googleadservices.com/pagead/conversion_async.js">
</script>

2.      On your website, open the HTML for the page with the button or link that you want to track.
3.      Between the body tags (<body></body>) of the page, paste the conversion tracking tag.
4.      You'll now need to add an onclick command directly to the code for the button or link you want to track. The particular code you use will depend on how the link or button is displayed on your site: as a text link, image, or button:
·        Add the code to a text link: In the code below, replace “http://example.com/your-link” with the URL for your link, and replace “Download now!” with your link text.
 
·        <a onclick="goog_report_conversion ('http://example.com/your-link')"
·        href="http://example.com/your-link">Download now!</a>

·        Add the code to a button: In the code below, replace “http://example.com/your-link” with the URL for your link, and replace “Download now!” with your button text.
 
·        <button onclick="goog_report_conversion ('http://example.com/your-link')" href="http://example.com/your-link">Download now!</button>

·        Add the code to an image: In the code below, replace “download_button.gif” with your button image, replace the width and height nwith your button’s parameters, and replace “http://example.com/your-link” with the URL for your link.
 
·        <img src="download_button.gif" alt="Download Whitepaper"
·                width="32" height="32"
·                onClick="goog_report_conversion
        ('http://example.com/your-link')"/>       
For the tracking to work, you'll need to include both the conversion tracking tag and the appropriate onclick code from one of the examples above. This tells AdWords to record a conversion only when a customer clicks on a chosen link or button.
Why use it
You may want to track clicks as conversions if you want to track when your website’s visitors do one of the following:
·        Make a payment on a 3rd-party payment page. If your customers click a purchase button and then pay on a 3rd-party page, they may not return to your site's purchase confirmation page.
·        Download a file. Track when your customers click to download a white paper, app, or other file.
·        Click referral links. Track when your customers click a referral link to another website.

(    



   setup of conversion tracking step by step:

      step 1:  go to  click on TOOLS  AND THEN CLICK ON CONVERSIONS



(    
      step 2: go to click on  CONVERSION


     
      step 3:  Then  select  Website


    step 4:then Enter  your name,value ,cost,category

     step 5: Then Click on  save and Continue.

    step 6:Then  you will see following   details with your   tracking code  which you  will  add inside your  <body> </body> Tag




          

Step 7:finally click on Done.. and make copy of your  tracking code  paste on your web page  
note: paste inside your  <body> your tracking code here </body>

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2 comments:

  1. Such an useful post about the Google adword conversion tracking code.Get google adwords consultant service.

    ReplyDelete
  2. Google Adwords conversion Tracking on Website and button click by the help of this we can track all the details and data easily through which we can optimize the campaign.Get run the google adwords campaign by google adwords consultant

    ReplyDelete

 

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