Friday 14 October 2016

Digital Marketing online tools list

October 14, 2016

Digital Marketing Tools:
Social  Media   Dashboard  Resources  site:
Name
url
Description
Goojet
Free mobile short-message dashboard client
HootSuite
Free short-message dashboard that  focuses on Twitter
iGoogle
Free,customizable Google home page
My Yahoo!
Free, customizable Yahoo! Home page
Netvibes
Free,customizable dashboard for social Media
Serach engine land

Tips on how to use a social media dashboard for b2b
UberVU
Paid social media  dashboard client
Unilyzer
Paid social media  dashboard client
TweetFeel
Twitter sentiment tool;free
Twitter  Sentiment
Twitter sentiment tool;free
Twitter Sentiment
Twitter sentiment tool;free

Social E-commerce  Widgets, Storefronts, and Resources.
Name
url
Notes
BigCartel
Hosted e-commerce website geared toward artists, clothing designers and bands, capability t setup freestanding  e-commerce sites and add to a  Facebook  Site
BigCommerce
E-commerce platform that allows you to design a web store and add a  widget to facebook
Highwire
Free,100-item Facebook storefront; integrates with fee-based e-commerce website solution
StoreFrontSocial
Allows you to create a Facebook shop in minutes
ToldYa
Sell on Facebook,Myspace ,other social networks and blogs
Zazzle
www.zazzle.com/sell/promotion/promotionbasic#flashpanelwidget
E-commerce Facebook app and Myspace Widget
practicalecommerce.com
http://www.practicalecommerce.com/articles/118891-10-text-messaging-tools-for-local-business-marketing
10 Text Messaging Tools for Local Business Marketing



Blog  and Forum-Monitoring Tools:
Name
url
Description
Attencio
Multilingual social media monitoring ; fee
BoardTracker
Searches forums and message boards;free and premium accounts
Blogdigger
Deliver blog search content in an Rss feed
Bloglines
Deliver blog search content in an Rss feed
Google Blog Search
Master Search Engine for all blogs with  rss or atom feed ,not just google ‘s own blogger.com
IceRocket
Blog-trend and buzz monitor for blogs ,images ,Twitter,and Facebook
Lijit
Geared toward advertisers and publishers; free dash-board and audience analytics to improve performance
Technorati
The first real-time blog search engine ;ranks authority and influence of blog and has more comprehensive index of blog popularity


Social News  and  Rss Tools:
Name
url
Description
Find Articles
Monitor traditional media channels for keyword mentions
Google News
Keyword search of Google News saved into Rss for automated updates
Google  Reader
Aggregated your news services and blog in one place
PubSub
Keyword searches saved to Rss feed;allows alerts for posts constrained to specific areas,such as press releases,filings with the security & Exchange Commission,news groups,or blogs.
Yahoo! News
Keyword search of yahoo! News saved into Rss for automated updates

Twitter Monitoring Tools:
Name
url
Description
SocialOomph
Formerly tweetlater.com,
one-stop shop to monitor and manage twitter ;paid version includes Facebook
Twalala
Twitter client that filters your twitter stream by keywords; has a mute button
TweetBeep
Like gogole alerts for twitter
TweetMeme
Aggregates popular links on Twitter for popularity reporting
Twellow
Analyzes public tweets by categories to narrow search and identify influential tweeters in your categories
Twitter.com
Twitter’s own search filter with advanced queries




Focusing on the Right   Search Engines :
Name
url
Feeds
Google
Aol,iwon,netscape
Yahoo!
AltaVista,AlltheWeb,Lycos
Bing

Standalone

Keyword Selection Resources  :
Digital Point
url
Description
Digital point

Free keyword tracker and keyword ranking tool
Google Insights
Research trends in search terms
Google  keyword Tool

Free Keyword generator and statistics
KGen

Shareware add-on firefox toolbar showing  which keywords are strong on visited web pages
SEMRush
Competitor keyword research for google  organic  search and Adwords
Wordpot
Keyword suggestion Tool; free basic version
Wordstream
Free basic keyword tools
Wordtracker
Keyword  suggestion tool;free trial



Search   Engine   and Optimization Resources :
Name
url
Resources
Google Webmaster
https://support.google.com/webmasters/answer/35769?hl=en
Guidelines and Suggestion for site optimization and helpful blog with Seo information for webmasters
Linkvendor
Suite for SEO tools
Marketing Sherpa
Search Marketing Benchmark Report 2012
Pandia Search centeral
Search engine news
Search engine guide
Search engine articles,blog,marketing
Search Engine Journal

Best Pracitces for URLs
Search Engine Watch(ClickZ)
Articles,tutorials,forums,blogs,SEO articles,and tips
SEOmoz
SEO resources ,toolbar,blog,spam detector,membership
UrlTrends
Suite of SEO tools and reports


Sitemap generator Tools (sitemap.xml  file generator):


Robots.txt file generator:





Measuring & Analytics:

Name
url
Description
AddFreeStats

Graphical display ; real time adjustable time frame
Analog and Report Magic
Displayed by www.reportmagic.org
clicky
All the basics for small,single sites;data storage limited to 30 days offers paid options
AWStats
Log  analysis  tools
FeedBurner
Analytics for RSS and other forms of social media
GoingUp!
Customizable dashboard with graphs and charts
GOOGLE ANALYTICS
Can include social media
Piwik
Open source analytics,including RSS
SiteTrail.com
Used for quick estimates on social media
StatCounter
Accepts and analyzes traffic from many blogs and other  social networking websites
Webalizer
Simple graphical display that  works well  with small sites.
Woopra
Basics version,designed for blog analytics and social  media
Yahoo !  Web Analytics

Can include social Media (formerly IndexTools)




Analytical options for social media:
Name
url
Integrate with Google analytics?
Own analytics package?
Facebook
Yes
Yes
Google+
Yes
Yes
Linkedin
No
Yes
Meetup
Yes
Yes,for group organizers only
Myspace
Yes
Yes
Ning
Yes
No
Pinterest
No
No,third party only http://pinerly.com  for example
Twitter.com
No
Not third party only: http://twitalyzer.com for example



SEO ANALYSIS   AND ONLINE MARKETING SOFTWARE:


track facebook post  & twitter tweet  using google analytics:


Event Tracking Code Builder for Affiliate Links:

https://raventools.com/gaconfig/google-analytics-event-tracking/affiliate-link/




Content Marketing Tools:
 Prezi:
Let’s be honest – most slideshow presentations suck, but Prezi helps you make presentations people will actually want to watch.
Cost: $59/year
 Powtoon:
Powtoon lets you create animated elements for your slideshows quickly and easily, bringing a touch of finesse that most PowerPoints lack.
Cost: Free for limited use; pro plans start at $59/month
Blog Topic Generator:
Stuck for ideas on what to blog about? Then try HubSpot’s Blog Topic Generator, which does pretty much exactly what you’d expect it to do.
Cost: FREE
Content Idea Generator:
Similar to HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator helps you quickly come up with ideas for new content projects simply by plugging in a general topic.
Cost: FREE
 Trello:
Trello is a godsend for large or distributed content teams working to a shared editorial calendar by simplifying the editorial workflow process into nice easy boards. Seriously, check it out.

Cost: Free for limited use; pro plans start at $8.33/month
Feedly:
Many a marketer mourned the loss of Google Reader (RIP), but Feedly is just as good – if not better. Stay on top of the day’s news and must-read content with this awesome RSS app.
Cost: Free for personal use; pro plans start at $5.41/month
 CoSchedule:
Another scheduling/editorial calendar tool, CoSchedule also offers some nifty free content tools like its Headline Analyzer. Well worth a look for small teams.
Cost: Plans start at $15/month
 After the Deadline:
Not all content teams can afford the luxury of hiring a dedicated copyeditor, which is what makes After the Deadline so awesome. This free Chrome plugin checks your grammar, spelling, and everything else you need to keep an eye on before hitting “Publish.”
Cost: FREE
 Polar:
Adding interactive elements like online polls can be a great way to make your content more engaging. Polar makes adding polls to your content a snap, and it has a really intuitive interface, so you don’t need mad coding skills to get started.
Cost: FREE
 SlideShare:
For marketers who do a lot of conference presentations or webinars, SlideShare is the other social network. Create awesome slide decks, then share them on SlideShare with your audience – simple.
Cost: FREE
 PlaceIt:
Ever wanted to put screenshots of your product into stock imagery, but lack Photoshop skills? Now you can with PlaceIt, an easy way to customize images with your own branding and product stills. It also features video integration, which looks awesome.

Cost: FREE


 Canva:
Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface. You can upload your own assets to work with (for free), or pay a small fee to use Canva’s own library of visual materials.
Cost: Free for limited use; pro plans start at $12.95/month
Share As Image:
A really nifty tool for content marketers, Share As Image lets you add text to any image on the web for fast, easy social sharing of visual content. Just be sure to get permission to use images you find online before including them in your campaigns.
Cost: Free for limited use; pro plans start at $8/month
 Piktochart:
Long gone are the days when you needed to hire an expensive graphic design specialist to create beautiful infographics. Piktochart is an awesome free tool that lets you start designing infographics, presentations and more in minutes. Well worth bookmarking.
Cost: FREE
Tableau Public:
Incorporating data visualization into your content projects is a near-guaranteed way to make them stickier and really pop when it comes to illustrating complex topics. Tableau Public is an amazingly powerful, completely free data visualization tool that lets you create incredible interactive visualizations. Amazing.

Cost: FREE
The Readability Test Tool:
Nailing the style and tone of your content is crucial. To check if your latest post is a little on the wordy side, check out The Readability Test Tool, which evaluates web pages according to the Flesch Kincaid Reading Scale.
Cost: FREE
Quora:
It might not seem like a content marketing tool, but Quora can be invaluable for crowdsourcing answers to your questions. Many content marketers use Quora to find quotes, explain complex topics, and other ways to make their content more accessible.
Cost: FREE
OmmWriter:
Hate drafting in Word? Need to eliminate distractions while you’re blogging? Then give OmmWriter a try. This minimalist writing environment strips away everything between you and that all-important first draft, giving you the time and space to get more done.

Cost: FREE
Evernote:
Personally, I favor the hundreds-of-bookmarks-organized-into-folders approach to research, but if this sounds like too much hassle, give Evernote a try. This powerful free app lets you save virtually anything you find online to a personalized folder system synced across all your devices – awesome.
Cost: FREE


Marketing Tools by Strategy:

Organic Social Media Tools

As of writing this post Facebook has 1.44 billion monthly active users, Twitter has 302 million and Instagram has 300 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to utilize in order to engage with their current and prospective customers. One of the best ways to do that is with a social media management tool.

1. Sprout Social

Sure, Sprout Social may be the company behind this massive list of digital marketing tools, but we’re also some of its biggest users and brand advocates.
Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers. Come and see what we’re all about with a free 30-day trial.


organic social media tools

2. Offerpop

Offerpop is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, and more. They’re focused on transforming the way that global brands engage and convert today’s mobile and social consumers.
Social media sites aren’t just great for organically reaching and engaging with your customers; they’re also effective for paying to promote your brand to large groups of active users. The major social networks have so much data on their users that targeting can become extremely granular and effective, which makes social an ideal place to pay for impressions.

3. Nanigans

Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Nanigans is the tool of choice for companies such as eBay, JackThreads and Zynga.


paid social media tool

4. Facebook’s Power Editor

The Power Editor is Facebook’s own tool for creating and running advertising campaigns. Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users. For marketers just starting on the paid social front, this is probably the best choice as there is no third-party fee to create and manage your advertisements.

5. Twitter Native Platform

Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a tweet, using that key phrase they’ll be targeted.

Email Marketing Tools

The first email was sent way back in 1971, so it’s kind of strange to think of how big a part email still plays in our online marketing strategies. But even though it may be one of the oldest marketing channels, it is by no means one of the most ineffective. In fact, it was predicted that email marketing would be the top target for increased investment in 2015, which is why you should look into email marketing software for your business.

6. MailChimp

With over eight million people using MailChimp every day, it’s one of the most powerful email marketing platforms on the market. MailChimp’s incredibly simplistic platform structure and freemium plan make it easy for even some of the most amateur email marketers to get setup with robust email campaigns.

7. Emma

Emma—also a fun abbreviation for email marketing—is a strong platform that backs up its powerful features with a notoriously hands-on customer service team. Emma has all of the tools that you need to start creating and testing your own email marketing campaigns.

8. Marketo

If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a large facet of its business it is by no means the only part of the tool. Marketo allows you to combine email into your entire automated marketing campaigns.

Display Retargeting Tools

Have you ever gone to a website, left without purchasing anything, only to be followed around by that company’s advertisements all around the web? These are retargeting ads, and even if you haven’t heard of them there’s a good chance that you’ve been targeted by them in the past. This channel is incredibly efficient for getting customers back to your site to make a purchase or become a lead.

9. AdRoll

AdRoll is one of the most well known names in the retargeting space, boasting a customer base of over 20,000 brands. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it.


retargeting tools

10. ReTargeter

ReTargeter is a tool that uses site retargeting, search retargeting and dynamic retargeting. You can use ReTargeter as a self-service platform, or you can pass all of your campaigns onto an account team to run your retargeting for you. You can use these search services à la carte or combine several into a custom package.

11. Chango

Chango is an award-winning display advertising platform with robust retargeting features. With Chango you can combine your own retargeting information with audience intent data that Chango accumulates, which adds a second layer of targeting to your campaigns.

Programmatic Advertising Tools

Programmatic advertising refers to the use of software to automate the purchase of media from both online and offline channels. Two of the largest benefits of using programmatic media buying solutions are that you can reduce the time you spend finding the best networks to advertise on, and you gain access to the plethora of data that most of these companies have access to.

12. ChoiceStream

ChoiceStream’s technology is able to process a ton of audience data and discern which of it is actually useful knowledge for brands. ChoiceStream then uses that information to properly target ads to your audiences it knows will be a good fit, boosting the relevance of your ads to your targets.

13. Rocket Fuel

Rocket Fuel is a popular tool with a feature called Moment Scoring. Moment Scoring uses anonymous user data to calculate how likely someone is to respond to your advertisement, then uses that information to decide when and where to serve your ads. Rocket Fuel offers both a self-service platform and managed services.


programmatic software example

14. Simpli.fi

Simpli.fi differentiates itself by being able to take complete advantage of unstructured audience data. This means that–unlike some other tools on the market–Simpli.fi doesn’t need to rely on pre-made audience segments to categorize audience data, which can be a big advantage when working with a lot of data.

Website Testing Tools

The smallest changes can make the biggest differences when it comes to getting people to convert on your landing pages. Changing the color of your call-to-action button can spell the difference between getting someone to start a free trial of your product, and bouncing from your site. That’s why it’s important to use website testing tools to constantly innovate your pages.

15. Unbounce

Unbounce is an amazing tool for quickly building, tweaking and publishing new landing pages to test. One of the most fantastic features of Unbounce is how easy it is to use the platform to create brand new pages. Even if you’re not much of a designer, you can use some of the templates available as a jumping off point, then tweak them to fit your style.


website testing example

16. Maxymiser

Maxymiser is a tool that goes beyond landing page testing. This enterprise-level software solution was built to test all sorts of portions of your website, and to run several different tests all at once. Maxymiser also allows you to segment who you want to send to each tests, creating a more catered experience for your website visitors.

17. Optimizely

Optimizely combines tools for visual creation and robust targeting into its platform, making it easy to quickly create and target tests to the proper groups of users. The company also has a formidable amount of partners to make it easier to centralize customer data for your various tests.

Video Hosting Sites

It seems like video has recently become the next big content powerhouse brands are taking advantage of, and with so much effort needed to create videos it’s important to make sure you get as many eyeballs on them as possible. A solid way to do that is to host them on some of the popular video sites which draw in large crowds of viewers.

18. Wistia

We’ve worked with Wistia on content in the past, and the company is such a fantastic group of individuals. Not only does the team rock, but the platform is amazing for business looking to host, customize and share videos across the web. One of the best functions of its platform is the ability to include a custom CTA at the end of each individual video, making it easy to drive viewers to specific pages.

19. Vimeo

There are over 20 million people and businesses that trust Vimeo to host their high-definition, ad-free videos. With Vimeo, the idea is to get everyone to host some of their high-quality videos on the site, thereby driving viewers who are looking for visually stunning videos. Take a look at the sample below to see the type of quality content they collect.

Content Creation Tools

We all know that content is king, which is why it’s so important to start creating some of your own to share with your fans and followers. With so many different content formats out there—infographics, blogs, videos–the biggest question is which type of content can you create that will resonate with your audience.  We’ve recently created a list of 36 free image creation tools which includes a ton of different tools, but here are some of our favorites.

20. Landscape by Sprout Social

A great way to make sure your online content stands out is to include an image, but sourcing images that satiate the unique requirements for each social network can be tough. We aimed to solve that problem with our new social media image resizing tool Landscape. Quickly turn one image into multiple, each perfectly sized for the social media networks you’re using.


Image 1

21. Canva

If you don’t already have an image to resize, try using Canva, a web-based design tool you can use to create unique images to share on your blogs, social networks and more. You can use Canva to create completely unique images from scratch or to polish up some photos that you already have on han.


content creation tool example

22. Visual.ly

If you don’t have the time or artistic flair to create your own pieces of content, then you can use a tool like Visual.ly. Visual.ly is a platform that pairs those who need content up with those who can create it. The site charges a flat rate for each type of project, which includes Infographics, eBooks and video.

Content Curation Tools

We constantly need to fill our content calendars if we’re going to satiate the growing need to share actionable insights with our fans and followers. However, we don’t always have the time to put together something unique for every post we create. That’s why it’s good to have some content curation tools on hand to help you fill up those lulls in your calendar.

23. Feedly

With Feedly you choose all of the different blogs, publications and topics that you’re interested in and Feedly aggregates all of the recent topics from those people or about those topics into a feed you can monitor. You can integrate your Feedly feed with a tool like Sprout Social to continuously share these articles with your fans and followers.

24. Scoop.it

Scoop.it is an incredible tool for easily finding and sharing unique, relevant content to your social networks, blogs and more. With Scoop.it you can find months worth of great in no time at all!


content curation tool example

25. Kapost

Kapost is a platform that takes into account every step of the content marketing cycle. One fantastic function is the ability to assign different pieces of content different buyer personas, which shows which stages of the content marketing cycle your prospects are most likely to convert on.

Website Analytics Tools

Many tools out there come with their own performance analytics. For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website.

26. Kissmetrics

Kissmetrics offers analytics tools that help you increase conversions across your entire website. The platform tracks your site visitors throughout their entire conversion journey and gives you reports on each part of the funnel. This helps you fine-tune your entire conversion process to increase sales and revenue.


web analytics tool example

27. Google Analytics

Google Analytics is the standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time.

28. Adobe Analytics

Adobe provides an enterprise-level analytics solution for companies who want to gather deep analytics on their website data and performance. The platform has cross-channel attribution functions, 360-degree customer analysis and predictive intelligence which enables you to observe and respond to customer actions in real time.

Customer Service Tools

More than ever before customers are turning to online channels to reach out to brands with their inquiries and complaints. If you’re not there to engage with these customers it reflects poorly on your brand, and you could lose their business forever. Try one of these customer service tools to streamline your customer service process and to ensure you’re responding to all of your inbound messages.

29. Zendesk

Zendesk provides a full suite of tools that can get your support team up and responding to all of your customers’ needs. The platform aggregates all of your communication channels into one place, which makes it simple to respond to your emails, phone calls and chats.

30. UserVoice Helpdesk

UserVoice’s beautifully designed customer service platform is a great place for large teams to tackle online customer service needs. The reports offered make it easy to see which agents are performing best, and customer satisfaction surveys let you know how your team performs as a whole.

31. LiveChat

LiveChat takes a more proactive approach to customer service by facilitating conversations with the people visiting your website. The passive “Chat now” box that lives on your page lets your potential customers reach right out to some of your service reps, helping you effectively answer questions and inquiries.


customer service tool example

Search Engine Optimization Tools

SEO is a huge portion of most companies’ online marketing efforts, which explains why there are so many tools out there to help brands take full advantage of the channel. These tools take something incredibly complicated and simplify it, which is something we should all be thankful for.

32. Moz

Moz offers two key products to customers: Moz Pro and Moz Local. The Moz Pro product helps with the classic SEO practices, such as tracking rankings, tracking link building efforts and informing content marketing campaigns. Moz Local helps businesses improve their local SEO listings. All you need to do is enter your business’s location information and Moz goes to work getting you listed.


seo tool example

33. SEMRush

SEMRush has a ton of great tools that help both paid search experts and SEOs track and improve their search rankings. One key use of SEMRush is to track your competitors. You can use the tools to pull your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.

34. Screaming Frog

Screaming Frog is a spider tool that can quickly crawl websites, lists of websites or specific web pages to give you a complete analysis on performance. You can use the tool to see if you have any broken links, broken pages, bad redirects and much more. Fixing most of these errors is a quick win for search marketers.

Affiliate Marketing Tools

Affiliate marketing is the idea of having regular people advocate your brand to drive sales; all you have to do is pay them a percentage of every sale that they generate. It’s an effective channel because people tend to trust friends and brand advocates more than they trust a company when it comes to selling. Plus, you only pay for the sales that they generate.

35. Commission Junction

CJ is one of the most popular choices for advertisers looking to get their product picked up and sold by publishers. CJ has one of the largest networks of bloggers and its self-service platform makes it easy to scale your affiliate marketing efforts.

36. VigLink

VigLink is an incredible tool for affiliate marketing. The site has a massive database of content provided by publishers which they scan in real-time and add links to relevant keywords they find. The use of this type of contextual advertising makes it much easier to drive sales.


affiliate marketing tool example

37. Rakuten Affiliate Network

Rakuten is similar to VigLink, except that it advocates long-term relationships between brands and their affiliate. Long-term relationships with your partners helps to build trust and knowledge of your product, which in turn makes it easier for those individuals to sell it.

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13 comments:

  1. Thanks for sharing!
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    social media marketing

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