Saturday, 26 November 2016

MultiMedia (pinterest,flickr,Instagram,youtube)

November 26, 2016

7 Pinterest Marketing Tips to Improve Your Visibility:


#1: Include Price Tags

Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.
Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.
Providing a bit of general inspiration is great, but as a business person and a marketer you ultimately want to drive traffic to your site and inspire a purchase as well.
Include price information on your pins to drive traffic and increase revenue.
Just make sure you aren’t purely using Pinterest to push your product. Provide true value to your communities with a healthy mix of utility, inspiration, and product information.

#2: Use Pin It For Later links

I learned about using your Pinterest account to bookmark your blog content on Google+ from Peg Fitzpatrick and Rebekah Radice.
Publish a blog post, then pin an image from the article to a boardCopy the url of the pin.
Use that same image for a post on your Google+ page.
Use the pin’s url as your Pin it for later link.
In your Google+ post, include both a link to the blog post for those who have the time to read the article then and there, and a ‘Pin it for later’ link back to the pin in your Google+ post. I’ve found that this works best if included at the bottom of the Google+ post.
Use Pin it for later links to let readers easily bookmark your articles.
It’s a helpful way to let others bookmark your content for later reading.

#3: Show Pins to Newsletter Readers

This summer I heard a hot Pinterest tip from Aime Schwartz – she’s the smart Social Media Marketer at King Arthur flour.
What’s the tip?
Turn Your Customer’s email inbox into a pinbox by including a few of your best Pinterest pins in your weekly newsletter or your regular email. Okay, Pinbox isn’t a real word, but the idea and execution are simple.
Include a screenshot of your Pinterest Pin(s) in your newsletterPlace a clickable link on the image that links to the Pinterest Pin. When newsletter readers click on the image they’re taken to that pin on Pinterest where they also browse your pinboards to see what else you have. It’s a win-win.
Use your most valuable direct marketing asset to drive traffic to Pinterest.
When you include some of your top pins in your newsletter and ask people to, “pin this”, you give the Pinterest enthusiasts on your email list a simple way to join your Pinterest party. They will thank you for it and reward you by pinning the item.

#4: Find Popular Group Boards

Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic. But it’s extremely hard to find good group boards on Pinterest because there’s been no search feature to help you out. PinGroupie is an easy to use and free tool that finds group boards.
Go to PinGroupie’s home page and fill in the search fields. First, choose a category. These are the same as the categories on Pinterest. Then choose the order in which you would like to see the boards – you have the options pins, collaborators, repins, Likes and followers.
I recommend you go with the repins option as the more repins the board gets the more engaging it is. If you are looking for a board with a specific title (board name) or description you can also add them.
Once you’ve filled in all your details hit ‘Filter’ and a list of relevant group boards along with their details will appear below.
PinGroupie presents group boards for you to analyze.
To view any board just click on the name and you’re taken to it.

#5: Promote Your Presence

Many marketers are surprised to learn that even if the brand Pinterest account they manage has a great profile, fans aren’t likely to seek it out or ‘stumble’ upon it on Pinterest, even if the brand is one of their favorites.
The great news – it doesn’t have to cost anything to promote your Pinterest presence!
Choose something fun or engaging that fits a current season, holiday or trend and cross-promote it on your other social media platforms – maybe a new board you created or a recent pin.
Cross-promote your Pinterest presence to followers on other social networks.
Here are some ideas you can use to let fans or subscribers know your brand has Pinterest profile.
·        Tweet about Pinterest 2-3 times a week.
·        Post on Facebook once a week to once every two weeks.
·        Send an email mentioning Pinterest and feature a Pinterest profile widget at least once a month.
·        Add a (free) Pinterest app to your Facebook account.
In addition to social media promotion, optimize your website with a profile widget, ‘follow us’ buttons, and ‘pin it’ buttons on your images. And don’t forget to take advantage of offline tactics like putting Pinterest promotional content in store.

#6: Drive Traffic With Blog Boards

By creating a blog board, you provide a place for your followers to find all your blog posts. Followers also automatically see any new blogs you pin on their homepage.
Make sure you name your board using relevant keywords, so it’s easy for followers to find in search engine results.
After you publish a blog post on your sitepin it onto your board. Make sure to include a brief summary of the article, a relevant high-quality image and a link back to the blog post itself.
Pinterest lets your followers know every time you publish a new blog post to your blog board.
Remember that data visuals or illustrations in your content are informative and will encourage visitors to click through to your blog post to find out more.
We’ve found Pinterest to be in the top 10 for overall referrals to our site and in the top 5 for social referrals to our site over the past year. It’s a great platform for content distribution and a great way to boost traffic to your site.

#7: Track Pins from Competitor Domains
Ian Cleary
People who pin items from your competitors’ websites are probably people you’d like to have pinning from your website.
Pinalerts is a simple application that lets you set alerts for when items are pinned from any domain – like your competitors’ websites – so you can find those pinners.
In the following example there are 2 items pinned from Jeff Bullas’s website and they’re pinned to 2 boards that are very relevant to me.
Identify pinners you may want to connect with.
Now you can check out the number of pins, boards and followers each pinner has. If they’re pinning relevant content from one or more of your competitors and they’re reasonably active with a good following, start following them. It’s very likely they’ll follow you back and start to pin your content!

"https://developers.pinterest.com/docs/widgets/board-widget/"
What do you think? Have you tried any of these tips? What’s been working for you on Pinterest? Share your tips and thoughts with us in the comments below.
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1. Take great pictures. This was my number one way to achieve popularity on Flickr in 2006 and remains the number one way today. Despite all the other things that you might do to promote your photography, none of it will matter if your photos are not interesting. Everyone can be creative. Some are more creative than others. Sometimes your gear and photo processing matters, other times it doesn't. I've seen incredibly beautiful and creative photos taken with a $10 toy camera. And I've seen incredibly beautiful and creative photos taken with a $40,000 digital Hasselblad. I've seen people upload interesting things from a crappy iPhone camera and I've seen people upload interesting things that they spent 8 hours on Photoshop with. But, the better your photos are the more likely that you will get attention. Taking great photos is a prerequisite to everything else in this article.

This said, there are certain types of photos that tend to become more popular on Flickr than others. Provocatively posed female self portraits or photos of attractive women in interesting poses, extremely saturated photos rich with eye candy like color, cityscapes, night photography, photos depicting movement and motion, silhouettes, dramatic architecture, unique portraits, creatively arranged macros and cross processed and some film photography.

2. The order that you post your photos to Flickr counts. The number one way that your photos will likely be seen in Flickr comes from your Flickr contacts looking at their Flickr contact's photos. At present Flickr allows you to set your contacts most recent photos to their last photo, or their last 5 photos. Anything beyond 5 photos in a single batch upload will largely be buried on Flickr. If you are uploading more than 5 photos at once, make sure that you upload your best 5 photos last and what you consider your very best photo last of all. Frequently people will upload a batch of 30 photos from a concert or something with no thought as to which will be the last 5 of the 30 in order.

3. Consider places outside of Flickr to promote your photography. Do you have a blog or a photoblog? If you want more attention on Flickr you should. Flickr makes it very easy to blog your photos, you simply cut and paste the html code above your photo and you are now photoblogging with a direct link back to your photo. My blog, thomashawk.com is my number two external referrer of pageviews to my Flickrstream. Are you on FriendFeed yet? You should be. It's easy to set up and makes sure more people see your photos.Pownce (when it is working) is another place to post interesting photos.

4. Do you have your settings on Flickr configured for maximum exposure? After Flickr itself, Google drives more traffic to my Flickrstream than any other source, even my blog. Yahoo search and both Google and Yahoo image search drive traffic as well. But your photos will be blocked from appearing in search engines unless you authorize Flickr to display your images in search engines. Make sure your photostream is set to not "hide your stuff from public searches," here.

Same goes for the Flickr API. Lots of people are using the Flickr API in interesting ways. I get traffic from places like Flickrleech, Compfight, Technorati and lots of other places that use the Flickr API to extend your photos outside of Flickr. Make sure that you've authorized Flickr to allow API access to your photos here.

5. Explore. Explore still remains the number one way to get photos viewed on Flickr. Explore uses Flickr's "Magic Donkey" algorithm to each day highlight 500 of what Flickr feels are the best photos on Flickr for that day. It's a very popular section of the site despite the fact that everyone seems to constantly hate Explore and decry its mediocrity in selecting exceptional photos. Explore has changed and evolved a lot since it was first introduced at Flickr a few years back. Initially things like *when* you posted your photos mattered.

Whether or not Flickr chooses your photos for Explore is still very much a mystery. But there are some things that we do know. The more faves, comments, tags, etc. your photo gets, the more likely it is that it will appear in Explore. Explore also uses averaging in their algorithm now. This means that if your average photo gets 5 faves, then you'll need to do considerably better than average if you hope to see that photo in Explore.

Photos are also constantly dropping in and out of Explore. I've got 157 photos in Explore at present but I've had 446 that have appeared in Explore at one time or another. You can check out which and how many of your photos that have been showcased by Flickr in Explore here. Just change my Flickr ID at the link above for your own.

6. Groups. Speaking of Explore, if you really want to get a particular photo in Explore consider adding it to a group that encourages tagging, faving and comments of photos. Photo critique groups are good examples of this. Some of the photo critique groups play games where tagging and commenting on a photo are part of the game. Flickr does not distinguish between a photo that has been commented on or tagged organically vs. one that is included in some sort of photo critique game. If you want to boost the likelihood that your photo will be selected for Explore consider putting a strong photo into one of these pools. Photo critique groups on Flickr run the gamut from nice and friendly photo critique groups like TWIP's, to hostile and brutal photo critique groups like DeleteMe Uncensored (note NSFW and maybe not the best group if you are easily offended).

Whatever the case, the key to groups is participation. If you simply dump a bunch of photos blindly into random groups you will likely not get much benefit. In fact, Flickr actually penalizes photo rank if someone posts their photo to too many groups. But posting your photo to selective groups where you participate will encourage activity on your photos and photostream.

7. Tag for Exploration (especially your most popular photos). Why has this photo of mine been viewed over 27,000 times on Flickr? Well in part because it shows up on the first page search results on Flickr for the search term guitar. And why does it show up in searches for the word "guitar?" Because I've got the photo *tagged* guitar. By tagging your photos appropriately you can ensure that more people will see them in search. Think of other ways that you can tag your photos. Are all of your photos taken in San Francisco also tagged "California?" They should be. Are all of your photos tagged "self portrait" also tagged with your name? Again, they should be.

The better you keyword and tag your photos, the more likely they will show up in searches that take place on Flickr. Even if you think that your photos will never be popular enough to rank highly in search, remember that there are other ways that Flickr users can filter search. You can search just by your contacts photos on Flickrfor instance. So even if you don't have the most popular sunset photo amongst millions on Flickr, you might have the most popular sunset photo amongst your contacts because you tagged it.

A note that I've seen some people on Flickr abuse tags. They will tag every photo with girl, sunset, cat, etc. Even if these things are not in their photo simply to try and trick people into getting to their photos through search. This sucks. I'm not sure what/if/how Flickr penalizes people who do this, but it's a crappy thing to do and ruins the search experience for everyone. Tag early and often, but only tag your photos with tags that truly are accurate and descriptive.

8. Geotag. One of the more interesting ways to find photos on Flickr is through exploring photos that are geotagged on a map. When I'm going to a new place that I'm not familiar with, frequently Flickr's "Explore the World Map," is one of my first destinations. But of course your photos will not show up here if they are not geotagged. The best way to geotag your photos is actually at the file level before you upload them. I use Geotagger on the Mac which allows you to use Google Earth to geotag your photos. You can also download the free software program from Microsoft Pro Photo Toolsto geotag photos on a PC.

Check what Flickr considers your most popular photos and make sure that you geotag (and more descriptively tag) these photos especially -- even if you have to geotag these shots on Flickr using their tools. Geotagging has been documented by Flickr staff as increasing the Flickr "interestingness" rating of a photograph.

9. Consider creating a few "best of" sets and feature them prominently on your Flickrstream. Frequently when people first discover your photostream they don't have time to check out your entire stream. But if you make it easier for them and create a few sets that highlight some of your best work they may stick around longer. I've created two such sets myself. My 10 faves or more setand my 25 faves or more set. These sets highlight what are some of my best work according to the Flickr community and are my two most visited sets on Flickr. As my photos are faved 10 or 25 times I add the tag fav10 or fav25 to these sets and then use SmartSetr to automatically generate these sets.


10. Tell everyone you know about your Flickrstream. Are you active on other social networks? Is a link to your Flickrstream prominently displayed on your blog? On your Facebook profile page? Be sure to include a link to your Flickrstream in every profile that you are on with other sites. Consider buying Moo cards (even though Moo.com has been lousy for me lately and won't let me buy anymore cards from them) which highlight your photostream that you can give out to people that you run across while out shooting. Tell your friends and family and your offline "real life" contacts about your Flickrstream.

Bonus tip: Reciprocation. Above everything else, perhaps the most important thing about Flickr is that it is a community and a reciprocation based community. If you think that you can just post your photos on the site and they will garner thousands of faves and views simply because, you are wrong. Even the best photos on Flickr will not get very much attention if you simply upload them to the site and never participate.


Flickr has been built to encourage reciprocation. In fact a recent study cited reciprocation as the number one key to popularity on Flickr. Every single time you fave or comment on someone else's photo you are giving them a link back to your own photostream. While you may not have the time to check out *everyone* who faves your photos, spend time each day faving and commenting on other people's photos on Flickr. By sharing with others the fact that you appreciate their photos they will return the favor. Be generous with your faves and comments. Remember, other people like the attention as much as you do.

https://www.flickr.com/about/goodies/







7 Free Video Sharing Sites to Watch & Upload Videos:


1. VIMEO:


Monthly audience: 130,000,000 visitors
Account types: free, Plus ($59.95/yr), PRO ($199/yr)
Vimeo.com is a fast-growing platform with a quite serious traffic. Unlike YouTube, Vimeo mostly holds prof-looking videos and has three options for its users: a basic account with limitations and two paid ones with advanced options and bigger space. Here are the principle differences between free and paid accounts.

As you see, Vimeo Plus or Pro accounts suit you perfectly if you are professionally involved into video editing or need to sell your videos. The only thing that you may not like about Vimeo is a lower number of views compared to YouTube.

 2. DAILYMOTION:


Monthly audience: 100,000,000 visitors
Account type: free
Dailymotion is a French video-sharing website that allows users to view, upload, browse videos by searching tags, categories, channels, or user-created groups. Dailymotion offers a wide range of random video content: from funny animal videos to serious political reportages. If you want to upload your video to Dailymotion, you should remember that length of the video files is limited to 2 GB and 60 minutes. Also the upload quality to regular users is limited to 1280*720p. However, these restrictions don’t seem a real trouble, and Dailymotion can be a good alternative to YouTube.

3. TWITCH:


Monthly audience: 100,000,000 visitors
Account types: free, Turbo ($8.99/month)
Twitch is a video site for gamers. Here people broadcast themselves playing or talking about games while others watch them either live or via archived footage. You can also broadcaast or archive your gameplay, chat with other gamers and join various gaming comminities. The free account comes with advertising on videos. If you want to remove it, consider going Turbo. Here are more options open to Turbo subscribers:

Unlike Turbo users, free ones can store their live videos on Twitch for 14 days only. Twitch has a complicated system of broadcasting, still it’s a nice idea to use it for sharing your gaming videos.

4. LIVELEAK:


Monthly audience: 45,000,000 visitors
Account type: free
LiveLeak is a UK-based video sharing website that lets users publish videos. Although LiveLeak is majorly oriented to politics, war, and other world events, users are free to post any content they want if it doesn’t violate the website policy. For example. it’s prohibited to upload any advertising media, music (unless you are the copyright holder), videos showing criminal activity, etc. The ideal for LiveLeak video should contain sufficient factual background information or news value.

5.VEOH:


Monthly audience: 15,000,000 visitors
Account type: free
Veoh is an Internet television service that hosts studio content, independent productions and user-generated material. Once signed in to Veoh, you can upload videos of any length and embed them on your site or blog. Veoh accepts hundreds of different formats and has an extensive community for you to participate in. You may get in touch with other people, rate your favorite videos, leave comments and discuss the videos in channels and forums.

6. BREAK:


Monthly audience: 14,000,000 visitors
Account type: free
Break is a highly popular website mainly known for funny videos, clips, and funny pictures. Break accepts major video formats, such as AVI,  WMV, MPG and MOV.  All videos must be no bigger than 60MB. Break provides its users with three ways to upload videos: right from the site page, from your cellphone or you may send a video to Break via email. It’s also possible to add a photo album in JPG, BMP or PNG formats as an addition to your video.

7. METACAFE:


Monthly audience: 12,500,000 visitors
Account type: free
Metacafe is a video-sharing website with millions of short videos. The categories are quite different: video games, sports, music, movies, and TV. The website features a special ranking algorithm that ensures that the uploaded videos are of high quality. Each video can be uploaded only once. One advantage of Metacafe is that it pays people for posting videos. If your content is popular among users and your video hit 20,000 views, Metacafe will pay you $5 for every 1,000 views. This is a good motivation for making cool videos, isn’t it?

MORE WEBSITES TO POST VIDEOS

·        Vine is a website with tons of interesting 6 second looped videos;
·        StupidVideos presents funny and stupid videos from around the web and TV;
·        Ustream (from $99/month) is a video streaming service for business owners and media;
·        Flickr is Yahoo!’s service to host your images and videos;
·        Facebook and Instagram accept user-generated videos;
·        CollegeHumor is one of the most popular comedy sites with tons of funny videos.

OTHER VIDEO SITES WITHOUT UPLOAD OPTION

·        Vevo is largest site to watch music videos, premieres, and concerts;
·        Hulu is number 1 destination to view TV shows, episodes, series, online movies;
·        Netflix provides the biggest depository of on-demand movies and TV shows;
·        Vudu is another popular place to rent movies and TV shows,
·        Crackle stores indy and off-beat TV shows and movies which you can’t find on TV;
·        Viewster offers a wide range of ad-supported free TV shows and movies;
·        TV.com hosts English-language shows, episodes, reviews and more;
·        ABC  is a home for various entertaining shows, comedies, series, etc.

 So here is a small sample of video sites you should check out that many people feel are better than YouTube.
Current TV:

Current TV is a website that is also a TV channel, but unlike all other tv sites, that post their content from tv on their video sites, Current plays the content from their website on TV. People post their videos, or pods, on the site which get voted by the community and the highest ranking ones get on their television channel. Current has an enticing variety of videos, but the heart of the site is its amazing independent journalism. On Current, you can see all the reports that usually don’t get on television, or a whole new approach to the news you do see. For video producers, it’s a chance to get your video on tv and a little bit of cash to go with it.
TED:

TED is unique in the world of streaming video, and it is brilliant in its own way. TED’s whole concept is to spread ideas, and to accomplish that, it has enlisted some of the most brilliant minds in the world to create “talks” about topics as diverse as Eve Ensler’s “Embrace your inner child”, Murray Gell-Mann’s “Beauty and truth in physics” or Bill Gates’ “Mosquitos, malaria and education”. Better than YouTube in another way, the search on the site also works in an ingenious way, letting you search by keywords or by themes such as: inspiring, beautiful or fascinating. For those of us who are eternal students, TED is a jewel of endless facets.
Big Think:

Following a very similar style to TED, Big Think takes an interview approach to its video instead of a prepared talk. The result is a very interesting group of answers that make you feel like you actually got to ask a famous expert the question yourself and he had the kindness to reply. It’s not as evolved as TED is, but it is certainly biting at its heels.
Atom :

If you think YouTube videos are funny, you’ve never visited Atom, previously Atom Films. With an enormous array of animations, comedy shorts and sketches, Atom hasn’t lost its edge after its acquisition by MTV.  Because of its huge selection of talented filmmakers who normally contribute to the site and with their own staff filmmakers, who were selected from some of the funniest sites online, Atom manages to consistently have shorts that will lighten up the most boring of days.
Blip.tv :

Created on May 11, 2005, the same year as YouTube, Blip.tv has mimicked what network television channels offer but using the same resource Current TV uses: independent producers. It currently has about 48,000 independently produced Web shows and approximately 22,000,000 viewers. They share the revenue of their ads with the producers, which allows them to make some income from their shows and keep producing them and in exchange, Blip.tv gets a constant supply of episodes for their video site. So what can you find on Blip.tv? Mostly, the site consists of series of shows, much like television shows, with genres like dating, technology, animation and a diverse group of fiction stories.
5 Min:

Did you ever want to know how to photograph a red squirrel, how to reduce poverty in developing worlds or how to go geocaching with your kids? Well, you can find all of those answers and much, much more on 5min.com, the site that will try to teach you how to do almost anything in 5 minute videos.
World Wide Internet TV (WwiTV):

WwiTV is more an aggregator than a video site, since it doesn’t store the videos itself, but merely points at videos in other sites. The reason it made this list is that it points at video channels from all over the world, so if you’d like to watch a soap opera from Azerbaijan or a music video from Vietnam, you can find it all on WwiTV. The quality is generally quite poor and the site itself is quite an eye sore, but where else would you find a North Korean video as top selection of the day followed closely by the Hellenic channel in Greece?
Hulu:

Television channels seem to have noticed that trying to keep their shows out of streaming video sites is a lost battle. Their response seems to be finding partners who will help them deliver the content in its entirety and in higher quality than the ripped versions of the videos while sharing the ad revenue. One of such partner sites is Hulu. It carries content from many tv channels at very high streaming quality. The one catch is that it doesn’t have international streaming rights for their content outside the USA, so it’s for an American audience only.
Vimeo:

Since it was created by filmmakers, Vimeo shows a very holistic and welcoming approach to video sharing. Vimeo tends to attract more professional filmmakers than other sharing sites, the video tends to be higher quality and the design certainly beats YouTube’s messy look. The community projects and groups also make it easy to find videos of a particular topic or subject matter and with almost 3 million members and over 17000 videos uploaded daily, there is a lot to choose from.

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Stickam:

The proposal of sites like Stickam is very innovative. Let the audience participate by streaming their own video live. For most part, it works in an exciting way. Some shows are scheduled and you can stream your own video as an audience member and talk to the hosts or video chat among other viewers. It’s like being part of a live audience and always carrying the mike. You can also watch pre-recorded shows and interviews.
The one issue is that for a large part of the day, the site seems to be inhabited by the people who are most at ease with webcams, young teenagers. Nothing intrinsically wrong with that, but if you are looking for some more experienced discussions you must select your live streams carefully.

UStream:

The older, more mature version of Stickam, Ustream also allows people to create their own broadcasting channels and their own live shows. It does, though, carry live broadcasting from many mainstream media sites and it doesn’t allow people to join in with their video chats the way Stickam does, but it does have live text chat.
The topics tend to be more interesting than Stickam’s since it has a lot of contributions from professional journalists who decided to try the live interactive video format.
Blinkx:

Why bother visiting a bunch of video sites looking for viral videos when you can find it all on one site? Boasting to be world’s largest video search engine with over 35 million hours of video from all major video sites, Blinx even claims to have indexed more media searches than Google.  All you have to do is type in a keyword and you get results from major sites all at once.
There are literally thousands of streaming video sites to choose from, built just  to entertain or inform you. Some are very niche, some copies of what we’ve already seen.  The ones above are a taste of those I find myself checking out on a regular basis. What are your favorite ones and why?


We hope this post helped you find the most approriate video site to publish your videos or discover others’ ones. Feel free to share your all-time favorites in the comments below.

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