keyword guidance

Understanding Keywords:

A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information. Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.

Google Adwords “keyword planner “ tool can help you manage and keep track of keywords that are important to your business.

(1) Discover new keywords.

Start by searching words or phrases related to your products or services. Keyword Planner works to find the keywords that are most relevant to your business which you can then choose to add to your plan.

(2) Compare keywords trends.

Get suggested bid estimates and see how often keywords are searched and how their search volume changes over time. That way, you can narrow down your keyword list and set your budget for the keywords you really want.

Why do you need keywords?

·        Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.

·        Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.

·        Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them it will parse the keywords on the page to determine the purpose of your pages.

What are the different types of keywords?

Why do you need keywords?

·        Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.

·        Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.

·        Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them it will parse the keywords on the page to determine the purpose of your pages.

What are the different types of keywords?

There are two different types of keywords: broad keywords and long-tail keywords. Broad keywords are short words or phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries. Long-tail keywords tend to be longer words or phrases that are more specific to your company or industry

BROAD KEYWORDS	LONG -TAIL KEYWORDS
Marketing	Inbound Marketing  software
Loans	Commercial  real state loans

LSI Keywords Simple Yet Very Powerful:

What Are LSI Keywords?

This is just a SEO term for related, similar or synonyms words. Before this term has came into picture the only thing to determine relevancy of article was keyword density. Which means if your post is about “abc” and you have used it 10 times throughout the article than your competitor needs to use it 11 time to beat your position in Google search, but let me ask you, is it fair?? Same Thing applies for search engine, instead of taking high keyword density into consideration, search engine bot looks for related keywords (Latent semantic indexing keywords) throughout the article. It doesn’t mean that we shouldn’t maintain keyword density for target keyword in our article, but over optimization can cause issues. I usually keep it between 1- 3 %.

LSI makes a lot of sense too. For example – Search engine discovers a page with the word “Apple” on it, how does it differentiate whether the Apple is a fruit, Apple is a brand or Apple is name of any pet? It uses Latent semantic indexing keywords, if there are words like fruit, taste, flavor in the article then it would be easy for search engine to determine that the article is all about the “Apple fruit”. Hence in this example fruit, taste and flavor can be termed as LSI keywords for keyword “Apple”.

LSI and SEO

Search engines like Google are always looking for a relevant most content for a particular search query. It’s really a tough task for a search engine to determine what the content is all about, it uses LSI terms to judge the relevancy of an article or a webpage. For our understanding we can say that using them increases the ranking in search engine but the actual process is much more complex and difficult to comprehend.

Let’s not divert from the point, we were talking about the kind of words or terms it expects in the content (The use of LSI keywords are not only limited to content it has few other useful usage, which can skyrocket your ranking, more on it in the next section)

let’s say: the particular content is about “on page SEO” so the following terms  can be found in the content. You can call them LSI keywords for main keyword On page SEO

on page optimization
on page seo factors
off page seo techniques
on page seo techniques
on page seo checklist

Research: How to find LSI keywords?

LSI keywords tools

1) Google search –

Note: In the images below, you would find that the watermark text is: easysteps2buildwebsite.com, it is because when this post was published back in 2012, the site name was easysteps2buildwebsite.com, it has been changed to beginnersbook.com since 2013.

As you can see, one of the best and free tool to find LSI is the Google search itself. When you write a key term in search query field, it automatically fetches and shows the keywords related to the particular query.

Same can be viewed in the search results –

 

 Where to use LSI?

Use of Related Keywords (LSI) for On Page SEO

Place to use:

1.    In content, title, heading, highlighted words (As per the need and stay away from over optimization).

2.    Can be used as an anchor text while interlinking to a particular post/page – Use the LSI keywords to vary things rather than using the same anchor text over and over again.

3.    Can also be used as external links anchor text.

Latent semantic indexing keywords became one of the Google ranking factors because, to Google it looks much more natural to use related keywords instead of repeating the same keyword over and over again.

Keyword stuffing, or repeating the same keyword over and over on your page in order to rank well doesn’t work, like it used to work before. It can actually get you in trouble these days because it looks manipulative, fake and spammy.
Using latent semantic indexing keywords for on page SEO is quite simple. I already carried out it here. My target keyword for this post is LSI Keywords. I have used it in important places like title, headings and meta description. I have used related terms like Latent Semantic Indexing, link building, on page SEO  and search engine. Even word “related keywords” is a related keyword.

Use of Related Keywords (LSI) for Off Page SEO

While building backlinks, Mix up your anchors. Use Latent semantic indexing keywords as well as your target keyword in anchor text.
Use LSI keywords while commenting on other blogs of same niche,  through it’s hard because most of the blogs doesn’t allow keywords in name field. Better option is to go for comment Luv enabled blogs, which can give you a quality dofollow link.

Before winding up the post, I just want to share few tips, which works even after Panda and Penguin.

·        Don’t build thousands of links overnight, instead try to build few quality backlinks daily. It will be good for SEO, which can help you to achieve good page rank. At the same time help you to rank better for the particular keyword used in anchor.

·        Write a quality content and use related keywords throughout the article.

·        Use Target keyword in title, Header tags and in meta description.

·        Maintain a keyword density of 1-3% for focus keyword and try to do the same for other related keywords.

·        Build Good connection with other bloggers, by giving few quality comments on their articles.

Where to use your Keywords:

In search engine optimization, there are some basic elements that help makes the site stronger and these are  things that you want to do to your website as well, to make your website stronger and make it stronger than the competition.

The first thing you want to look at is your on-site SEO elements. We will discuss this more when we go into the SEO basics topic. The first thing is where you use these keywords in your pages. The number one where you have to have your keyword is in the Title of your website, it appears at the top of the page, critically important that your keyword is in that title. You need to have your keywords in the heading or H1 tags, description, and there are other places where you need to have your keywords and depend upon the density of the keywords, how many you have in the page and it depends on the keyword placement and keyword proximity.

Keywords are also used for the off-site SEO elements. Off-site SEO elements are how many links do you have, how many other websites are pointing to you and have a link to your website and they also give all of those pages a PageRank from 1 to 10 and if you get a link from a website with a PageRank of 0, that is not incredibly helpful, it is better than nothing but it is not nearly as good as having a link from a site that has a PageRank of 6 or higher. That will give you much more clout from having backlinks from those kinds of sites.  

What is Keyword Density   ?

Keyword density is the percentage of times akeyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

How do you calculate keyword density?

To calculate keyword density in its simplest form, you divide the number of times that you have used a specific keyword by the total number of words in the text that you are analyzing and multiply the result by one hundred to achieve your percentage.

What is KeywordProximity?

Keyword proximity refers to closeness of keywords. Your keywords should be close to each other in content of web page. Many people don’t know about keywords. They generally treats key phrases as a keyword. Usually we do not target keyword.

For example: This post is related to “Keyword Proximity”. The word “Keyword Proximity” is not a key word. It is a key phrase. Here “Keyword” is a one keyword and “Proximity” is another keyword.

To make proximity higher you should use both keywords in you content.

Example of “Keyword Proximity”: Keeping your keywords close to each other helps to increase proximity. Here you can see that I am using keyword (Actually key phrase) “Keyword Proximity” in isolated form. Distance between “Keyword” and “Proximity” should be less to make proximity higher. Using your keywords again and again in content is not a good practice. It is called “Keyword Stuffing”. That’s why we should use main keyword in its original form and in isolated form too.

Keyword proximity in SEO refers to how close together keywords are to one another, or to another element on the website. There is a real art to nailing down keyword proximity within a body of text. The goal really isn’t to have all of your keywords within a close proximity, but it definitely is something to consider. One common piece of advice you will find is that the closer your key phrase is together within a piece of content, the more relevant that page might be Googlebot for that particular keyword or key phrase.

Keyword proximity: In given below  example we illustrate the difference between a close keyword proximity, and a far keyword proximity
Close Proximity	Our company provides some of the best  iPhone  cases in india
Far  Proximity	We provide the some best  phone cases  in india ,for manufactures  such as iphone,Android  & more…

Always use your thinking cap when it comes to these principles of SEO. Don’t overdo it. If we are targeting the keyword “SEO” don’t do something like “SEO SEO SEO SEO SEO” and think you are getting 5x the keyword proximity points because you strung them all together.

Keyword prominence refers to how visually eye-catching a keyword is within a website. A keyword in the same exact font / format as the rest of the website won’t be nearly as prominent as a keyword bolded and within a link anchor. There aren’t any official rules to follow when considering keyword prominence, but it is something you should consider when designing your on-page SEO strategy.

There are a variety of different ways to make your keywords stand out (or more prominent) within an HTML document or website. A few of our favorite examples are:

§  bolding, italicizing, or underlining text

§  adding color or background color to text

§  using the h1-h6 tag

§  embedding the link within an unordered or ordered list

§  a combination of any of the above

As with anything in SEO, don’t go overboard. You don’t want to make your text seem ridiculous or unbelievable. You also don’t want your keywords to stick out too much for this. Another example of keyword prominence is when you are referring to anchor text or Hx tags in SEO. The reason why it is so important to have keywords within your H1, H2, etc tags is because Hx tags are very prominent, in most cases larger than the rest of the body of text. The same can also be said for un-ordered lists, italicized text, anchor text, and other styles.

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Written by OM MAURYA SIR

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