(1)Title tag:
HTML Title Tag Length
There are no hard and fast rules
regarding the length of title and meta description tags. However the
recommended length of title is somewhere between 65 to 70 characters
including spaces, because more than this
likely to be truncated in the search results. So try to keep the title length
to 65 characters including spaces
for best possible rendering. You can go up to 69 characters in total, but try
not to exceed this.
<title> keyword text </title>
(2)HTML Meta
Description Tag Length
The suggested length of meta
description is somewhere between 155 to 160 characters including spaces. You
can even use fewer characters and it works great if your descriptions looks
appealing and read better but don't try to create lengthy descriptions or description
with more than 160 characters.
HTML lets you specify metadata - additional
important information about a DOCUMENT in a variety of ways. The META
elements can be used to include name/value pairs describing properties of the
HTML document, such as author, expiry date, a list of keyword, document author
etc.
The <meta> tag is used to provide
such additional information. This tag is an empty element and so does not have
a closing tag but it carries information within its attributes.
You can include one or more meta tags in your document based on what information you want to keep in your
document but in general, meta tags do not impact physical appearance of the
document so from appearance point of view, it does not matter if you include
them or not.
<meta name="description" content="Learning about
Meta Tags." />
(3)Meta Keywords
What is a meta keyword ?
Meta keywords are no longer used by Google or Bing to determine
a site's ranking (relevance), so don't overthink meta keywords. Smaller search
engines still might use them in their algorithm, so we recommend adding them
anyway. They are invisible to site visitors both on your site on in the
search engines.
How to create meta keywords
The meta keywords should follow these
guidelines:
·
The meta keywords
should be the same as the tags you're using in the article. The image below
shows that I'm using the article's tags as its meta keywords.
·
Separate the keywords
with commas.
·
Protip: While
beneficial to add to your website pages and blog posts, meta keywords don't
hold as much weight as they once did for on-page SEO
<meta name="keywords" content="HTML, Meta Tags,
Metadata" />
Example for meta tags & title we keep it in the <head> ------ </head> :
<!DOCTYPE html>
<html>
<head>
<title>Meta Tags Example</title>
<meta name="keywords" content="HTML, Meta Tags,
Metadata" />
<meta name="description" content="Learning about
Meta Tags." />
</head>
<body>
<p>Hello HTML5!</p>
</body>
</html>
(2)The Alt Tag/Attribute inside image <img> tag :
It’s ok if you don’t
know what an Alt tag is, let me explain.
The alt attribute is part of the image HTML tag.
Here is an example
<img alt=”keyword text” src=”http://madlemmings.com/wp-content/uploads/2013/07/filing-cabinets-row.jpg”
>
(3) Internal Links USING <a href=" "> tag:
Internal
Links are hyperlinks that point at (target) the same domain as the domain that
the link exists on (source). In layman's terms, an internal link is one that
points to another page on the same website.
Code Sample
<a
href="http://www.same-domain.com/" title="Keyword
Text">Keyword Text</a>
Optimal Format
Use
descriptive keywords in anchor text that give a sense of the topic or keywords
the source page is trying to target.
What is an Internal
Link?
Internal
links are links that go from one page on a domain to a different page on the same
domain. They are commonly used in main navigation.
These
type of links are useful for three reasons:
- They
allow users to navigate a website.
- They
help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
Anchor
Text
Anchor
Text is the visible, clickable text in a hyperlink. In modern browsers, it is
often blue and underlined, such as this
link to the moz homepage
Code Sample
<a
href="http://www.example.com">Example Anchor Text</a>
Optimal Format
SEO-friendly
anchor text is succinct and relevant to the target page.
What
is Anchor Text?
Anchor
text is the visible characters and words that hyperlinks display when linking
to another document or location on the web. In the phrase "CNN is
a good source of news, but I actually prefer the BBC's take on events,"
two unique pieces of anchor text exist for two different links: "CNN"
is the anchor text pointing to http://www.cnn.com/, while “the BBC's take on
events” points to http://news.bbc.co.uk.
Search
engines use this text to help determine the subject matter of the linked-to
document. In the example above, the links would tell the search engine that
when users search for "CNN", Moz.com thinks that http://www.cnn.com/
is a relevant site for the term "CNN" and that http://www.bbc.co.uk
is relevant to “the BBC's take on events.” If many sites think that a
particular page is relevant for a given set of terms, that page can manage to
rank well even if the terms NEVER appear in the text itself.
(4)External
Links
External
Links are hyperlinks that point at (target) any domain other than the domain
the link exists on (source).
In
layman's terms, if another website links to you, this is considered an external
link to your site. Similarly, if you link out to another website, this is also
considered an external link.
Code Sample
<a
href="http://www.external-domain-example.com/" title="KEYWORD text">Link Anchor Text</a>
Optimal Format
Use
descriptive keywords in anchor text that reflect the same topic or keywords the
target page is trying to target. It's not necessary to use the same keyword
text every time—in fact, doing so can trigger spam detectors. Instead, strive
for a variety of anchor text that enhances context and usability for your
users—and for search engines, as well.
What
is an External Link?
An
external link is a link that points at an external domain.
- Top SEOs believe that external links are the most
important source of ranking power.
- External
links pass "link juice" (ranking power) differently than internal links because the search
engines consider them as third-party votes.
- Top
SEOs don't believe that the "title" link attribute is used for
rankings purposes.
(5)URL STRUCTURE of a website for SEO :
(a)RELEVANT FILENAMES :
One of the simplest
methods to improve your search engine optimization is to look at the way you
name your files. Before writing this tutorial, we did a lot of research on
filenames and found that search engines like Google give too much importance to
filenames. You should think what you want to put in your web page and then give
a relevant file name to this page.
Just try giving any
keyword in Google search engine and you will find file names highlighted with
the keyword you have given. It proves that your file name should have
appropriate keywords.
File Naming Style
The filename should preferably be short and descriptive.
It is always good to use same keywords in a
filename as well as in page title.
Do not use filenames such as service.htm or
job.htm as they are generic. Use actual service name in your file name
such as computer-repairing.htm, which is more specific.
Do not use more than 3–4 words in file names.
Separate the keywords with hyphens rather than
underscores.
Try to
use 2 keywords if possible.
File Name Example
Listed below are some
filenames which would be ideal from the users’ point of view as well as SEO.
slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html
Notice that the keywords
are separated by hyphens rather than underscores. Google sees good filenames as
follows:
seo-relevant-filename as
seo relevant filename(good) SEO
(b)URL Sub-Directory Name
:
From Search Engine Optimization point of view,
URL sub-directory name hardly matters. You can try giving any keyword in any
search, and you will not find any sub-directory name matching with your
keywords. But from the user’s point of view, you should keep an abbreviated
sub-directory name.
Guru Mantra
Keep the following points in mind before naming
your files:
Keep the web page filename short, simple, descriptive, and relevant to
the page content.
Try to use a maximum of 3-4 keywords in your filename, and these
keywords should appear on your web page title as well.
Separate all keywords with hyphen rather than with underscore.
Keep your sub-directories name as short as possible.
Restrict the
file size to less than 101K because Google chops almost everything above that.
For example:
for
example :
(6)How-to-plan-keywords-for-our-website?
(7)how to submit url to google search Engine for Indexing in google:
(8)
how to use google webmaster tools for google indexing & adding property & adding sitemap.xml files:
http://seotricksforwebsite.blogspot.in/2015/09/how-to-use-google-webmaster-tools-for.html
-------------------------------------------------Part 2--------------------------------------------------------
Unlike
On- page SEO, off-page SEO refers to activities outside the boundaries of the
webpage. The most important are:
- Link Building (by Blogging on blogspot.com &wordpress.com & much more techniuqes)
- Social Media (facebook page,google plus page,twitter page ,youtube channel etc)
- Social bookmarking.
We
will look at these in detail below but first let me explain about the
importance and benefits of off-page SEO.
Why is Off-Page SEO important?
Search
engines have been trying for decades to find a way to return the best results
to the searcher. To do that, they take into account the on-site SEO factors
(described above), some other quality factors and off-page SEO.
Off
page SEO gives them a very good indication on how the World (other websites and
users) perceive the particular website. A web site that is useful is more
likely to have references (links) from other websites; it is more likely to
have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it
is more likely to be bookmarked and shared among communities of like-minded
users.
What are the benefits of ‘off-site SEO’ to
website owners?
A
successful off-site SEO strategy will generate the following benefits to
website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means
more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance
of a website in the eyes of Google. It is the system invented by Larry Page
(one of Google’s founders) and one of the reasons that Google was so successful
in showing the most relevant results to the searcher. Page rank today is
only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also means greater exposure because when a
website ranks in the top positions: it gets more links, more visits and more
social media mentions. It’s like a never ending sequence of events where one
thing leads to another and then to another etc.
Link Building :
Link
building is the most popular off-Page SEO method. Basically by building
external links to your website, you are trying to gather as many ‘votes’ as you
can so that you can bypass your competitors and rank higher. For example if
someone likes this article and references it from his/her website or blog, then
this is like telling search engines that this page has good information.
Over
the years webmasters were trying to build links to their websites so that they
rank higher and they ‘invented’ a number of ways to increase link count. The
most popular ways were:
Blog Directories – something like yellow pages but each entry was a link back to
a website
Forum Signatures – Many people where commenting on forums for the sole purpose of
getting a link back to their website (they included the links in their
signature)
Comment link – The same concept as
forum signatures where you comment on some other website or blog in order to
get a link back. Even worse, instead of using your real name you could use
keywords so instead of writing ‘comment by Alex Chris’, you wrote
‘comment by How to lose weight’ or anything similar.
Article Directories – By publishing your articles on an article directory you could
get a link (or 2) back to your website. Some article directories accepted only
unique content while other directories accepted anything from spin articles to
already published articles.
Shared Content Directories – Websites like hubpages and infobarrel
allowed you to publish content and in return you could add a couple of links
pointing to your websites.
Link exchange schemes – Instead of trying to publish content you could get in touch
with other webmasters and exchange links. In other words I could link your
website from mine and you could do the same. In some cases you could even do
more complicated exchanges by doing a 3-way link, in other words I link to your
website from my website but you link to my website from a different website.
Notice
that I used the past tense to describe all the above methods because not only
they do not work today, you should not even try them because you are more likely to get a penalty
rather than an increase in rankings (especially when it comes to Google).
The birth of black hat SEO
Link
building was an easy way to manipulate the search engine algorithms and many
spammers tried to take advantage of this by building link networks which
gradually lead to the creation of what is generally known as black hat SEO.
Google
has become very intelligent in recognizing black hat techniques and with the
introduction of Panda and Penguin they have managed to solve the problem and
protect their search engine from spammers. Of course there are still exceptions
but they are doing advances in every new release of their ranking algorithm and
very soon none of these tricks will work.
To “follow” or “nofollow”
In
addition to the above and in order to give webmasters a way to link to a
website without passing any ‘link juice’ (for example in the case of ads),
search engines introduced what is known as the “nofollow” link. This is a
special tag you can add to a link (for example: “<a
href=http://www.somesite.com rel=”nofollow”>Some Site</a>) that tells search
engines not to count the particular link as a ‘vote’ to the referenced website.
This
was done so that you can link other websites from yours without taking the risk
of being caught for selling or exchanging links.
As
a rule of thumb, you should add the no follow tag on all your external links
(within your pages) that go to websites you cannot trust 100%, to ALL your
comment links, to ALL your blog roll links and to ALL banner ad links.
What is a good link?
So, if the above links are not useful, what is a good link?
First
you should understand that link building it’s not only a matter of quantity but
it is a matter of quality as well. In other words it no longer matters how many
links are pointing to your website but it is more important from where these
links are coming. For example a link from a normal blog does not have the same
weight as a link from New York Times or a link from Matt Cutts blog (head of
Google Quality team) is not the same as a link from my blog.
The obvious question is how to you get these links?
If
you ask Google they will tell you that any links pointing to your website has
to be natural links. Natural links are exactly what their name implies. A
website owner or blogger likes another website or blog and naturally adds a
link to his/her blog.
Does this happen in reality or is it another myth?
It
certainly does but you have to try really hard to get to this point. Take for
example this blog, there are many incoming links because other webmasters find
the content interesting and I also link to other sites in my articles because I
find their content interesting and want to inform my readers about it. This is
natural link building where a link has more value from the readers’ point of
you rather than the search engine point of view. The best way to attract links
is to publish content (text, images, videos, infographics etc) that other
people would like to link.
If natural links are what I have just described above, in which
category do all other links belong?
They
belong in the category of artificial links and by adopting such techniques you
increase the risk for getting a manual or algorithmic penalty by Google.
Is guest blogging a valid way to build links?
Guest
posting can be a valid way to get links back to your website provided that you
don’t do it just for links and that you don’t overdo it. You can read these 2
articles to get a complete picture as to when to accept guest posts on your blog and when to guest post on other blogs.
Social Media : (
Social
media is part of ‘off-site SEO’ and if you think about it, it’s also a form of
link building. It should be noted that almost all of the links you get from
social media sites are “nofollow” but this does not mean that they do not have
any value.
Social
Media mentions are gaining ground as ranking factors and proper configuration
of social media profiles can also boost SEO.
Social Bookmarking:
Social
bookmarking is not as popular as it used to be in the past but it is still a
good way to get traffic to your website. Depending on your niche you can find
web sites like reddit.com, digg.com, stumbleupon.com, scoop.it and
delicious.com (to name a few) to promote your content.
Conclusion:
Off-page
SEO is as important as on-site SEO. If you want your SEO campaigns to be
successful you have to do both. When thinking about link building don’t take
the easy way, but try to get links from hard-to-get places. The more difficult
is to get a link, the more value it has.
In
the past you could easily get thousands of links and rank higher but nowadays
you have to do more than that. My advice is to forget about link building
all together and put all your efforts in making a great website, promote it correctly and everything else will follow.
