Tuesday, 15 September 2015

What Are The Important Meta tags for ON PAGE SEO ?

September 15, 2015

By: OM MAURYA SIR On: September 15, 2015  In:  1 comment
What Are The Important Meta tags?

·         description
·         keywords



HTML Title Tag Length

There are no hard and fast rules regarding the length of title and meta description tags. However the recommended length of title is somewhere between 65 to 70 characters including spaces, because more than this likely to be truncated in the search results. So try to keep the title length to 65 characters including spaces for best possible rendering. You can go up to 69 characters in total, but try not to exceed this.

HTML Meta Description Tag Length

 

The suggested length of meta description is somewhere between 155 to 160 characters including spaces. You can even use fewer characters and it works great if your descriptions looks appealing and read better but don't try to create lengthy descriptions or description with more than 160 characters.

HTML lets you specify metadata - additional important information about a DOCUMENT  in a variety of ways. The META elements can be used to include name/value pairs describing properties of the HTML document, such as author, expiry date, a list of keyword, document author etc.
The <meta> tag is used to provide such additional information. This tag is an empty element and so does not have a closing tag but it carries information within its attributes.
You can include one or more meta tags in your document based on what information you want to keep in your document but in general, meta tags do not impact physical appearance of the document so from appearance point of view, it does not matter if you include them or not.

Meta Keywords

What is a   meta   keyword   ?

Meta keywords are no longer used by Google or Bing to determine a site's ranking (relevance), so don't overthink meta keywords. Smaller search engines still might use them in their algorithm, so we recommend adding them anyway. They are invisible to site visitors both on your site on in the search engines. 

How to create meta  keywords

The meta keywords should follow these guidelines:
  • The meta keywords should be the same as the tags you're using in the article. The image below shows that I'm using the article's tags as its meta keywords.
  • Separate the keywords with commas.
  • Protip: While beneficial to add to your website pages and blog posts, meta keywords don't hold as much weight as they once did for on-page SEO

 

Adding      Meta     Tags    to    Your    Documents   :

You can add metadata to your web pages by placing <meta> tags inside the header of the document which is represented by <head> and </head> tags. A meta tag can have following attributes in addition to core attributes:

Attribute
Description
Name
Name for the property. Can be anything. Examples include, keywords, description, author, revised, generator etc.
content
Specifies the property's value.
scheme
Specifies a scheme to interpret the property's value (as declared in the content attribute).
http-equiv
Used for http response message headers. For example http-equiv can be used to refresh the page or to set a cookie. Values include content-type, expires, refresh and set-cookie.

 

Specifying  Keywords  :

 

You can use <meta> tag to specify important keywords related to the DOCUMENT  and later these keywords are used by the search engines while indexing your webpage for searching purpose.

Keywords

Keywords are the words people will type in to a search engine. If the keywords you have chosen are the same as the ones they have put in, you come up in the search engine's results pages. How high up you are depends on your ability to pick good words and use a few tricks. First, the code:
<meta name="keywords" content="france, europe, francais, french, la baguette">
You just add in your words, separated by commas (although these aren't necessary). You can put in as many as you want, but I would advise against more than 25-30. Many search engines regard pages with hundreds of keywords as spam pages, and delete them from their indexes, and you don't want that.
Picking your keywords is the trick. You should use the words you personally would use if you were looking for a page about your topic. A good idea is to use key phrases instead of just words on their own.

Example

Following is an example where we are adding HTML, Meta Tags, Metadata as important keywords about the document.
<!DOCTYPE html>
<html>
<head>
<title>Meta Tags Example</title>
<meta name="keywords" content="HTML, Meta Tags, Metadata" />
</head>
<body>
<p>Hello HTML5!</p>
</body>
</html>
This will produce following result:
Hello HTML5!

Document    Description   :

 

You can use <meta> tag to give a short description about the document. This again can be used by various search engines while indexing your webpage for searching purpose.

Example

<!DOCTYPE html>
<html>
<head>
<title>Meta Tags Example</title>
<meta name="keywords" content="HTML, Meta Tags, Metadata" />
<meta name="description" content="Learning about Meta Tags." />
</head>
<body>
<p>Hello HTML5!</p>
</body>
</html>



Examples  making  Meta tags


If you have some knowledge of codes and HTML you will be able to type meta tags in the source of your page. If you have no experience, start with the following examples. These HTML examples are made to help you understand HTML.

Start Simple


In our example we start with the most simple  HTML. The title and a  some text. If you look in the source of every webpage you will find these basic HTML codes.

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">

<html>

 <head>

  <title>My Testpage</title>

 </head>

<body>

  This is a test text.

</body>

</html>

Meta tags have to be placed in the so called HEAD part of the website. For example, we want to sell wooden garden furniture on our website. We start very simple by adding a title, keywords and a description. Take a look at the example below. We use colored letters in this example so it makes reading HTML easier. The colors have no effect or influence on the results in a search engine.

Step 1   Adjust the title


The first phrase you will see and will click on in the search engines is the title. Make sure your title is effective and attractive.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
 <head>
  <title>All our wooden furniture is water proof.</title>
 </head>

<body>

  This is a test text

</body>
</html>

Step 2 Adding keywords - keyword   meta tag


Add maximal 20 keywords and seperate them from each other by a comma en a space.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
 <head>
  <title>All our wooden furniture is water proof.</title>
  <meta name="keywords" content="wood, furniture, garden, gardentable, etc.">

 </head>

<body>

  This is a test text

</body>
</html>

Step 3 Adding a relevant description - description meta tag


The description are the phrases that will appear under every title in Google and other search engines.  The search engines show the description you add to your meta tags so it's important to make a relevant description for every single page on your website.
 <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
 <head>
  <title>All our wooden furniture is water proof.</title>
  <meta name="keywords" content="wood, furniture, garden, gardentable, etc.">
  <meta name="description" content="Official dealer of wooden garden furniture.">

 </head>

<body>

  This is a test text

</body>
</html>

Step 4  Provide  relevant  information


Without a doubt a good website has to provide good information. If writing relevant text is not your thing, you should hire a writer to help you make your text relevant and easy to read.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
 <head>
  <title>All our wooden furniture is water proof.</title>
  <meta name="keywords" content="wood, furniture, garden, gardentable, etc">
  <meta name="description" content="Official dealer of wooden garden furniture.">

 </head>

<body>

  Visit our showroom on weekdays from 9 to 5...

</body>
</html>


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