Track clicks on your website as
conversions:
You can use conversion
tracking to track when someone clicks a button or link on your website. For
example, you can track when someone clicks a “Buy now” button.
This article explains
how to add and edit a conversion tracking tag to your website to track customer
clicks. In most cases, you’ll want to track a conversion on a page load
instead, in which case you should follow these instructions.
Before you begin
Before you can add a
conversion tracking tag to your website, you’ll need to:
·
Make sure this kind of conversion tracking is right for you. Read the section “Why
use it” below to learn about the reasons you might want to track a conversion
on a click rather than a page load.
·
Create a conversion action in your AdWords account. Follow these
instructions to create a conversion action and
get your conversion tracking tag.
·
Have the ability to edit your website. Either you or your
webmaster will need to be able to add the tag to your website code.
Instructions
1. First, make sure you
selected Click instead of Page load under "Choose whether to track
conversions on a page load or a click." (Find the instructions here.)
Your conversion tag should look something like this:
<!-- Google Code for om ji Conversion Page
In your html page, add the snippet and call
goog_report_conversion when someone clicks on
the
chosen link or button. -->
<script
type="text/javascript">
/*
<![CDATA[ */
goog_snippet_vars = function() {
var
w = window;
w.google_conversion_id = 944772944;
w.google_conversion_label = "w_SUCOW8zWkQ0K7AwgM";
w.google_remarketing_only = false;
}
// DO
NOT CHANGE THE CODE BELOW.
goog_report_conversion = function(url) {
goog_snippet_vars();
window.google_conversion_format = "3";
var
opt = new Object();
opt.onload_callback = function() {
if
(typeof(url) != 'undefined') {
window.location = url;
}
}
var
conv_handler = window['google_trackConversion'];
if
(typeof(conv_handler) == 'function') {
conv_handler(opt);
}
}
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/conversion_async.js">
</script>
2. On your website, open
the HTML for the page with the button or link that you want to track.
3. Between the body
tags (<body></body>) of the page, paste
the conversion tracking tag.
4. You'll now need to add
an onclick command directly to the code for the button or link you want to
track. The particular code you use will depend on how the link or button is
displayed on your site: as a text link, image, or button:
·
Add the code to a text link: In the code below,
replace “http://example.com/your-link” with the URL for your link, and replace
“Download now!” with your link text.
·
<a onclick="goog_report_conversion ('http://example.com/your-link')"
·
href="http://example.com/your-link">Download
now!</a>
·
Add the code to a button: In the code below,
replace “http://example.com/your-link” with the URL for your link, and replace
“Download now!” with your button text.
·
<button onclick="goog_report_conversion
('http://example.com/your-link')"
href="http://example.com/your-link">Download now!</button>
·
Add the code to an image: In the code below,
replace “download_button.gif” with your button image, replace the width and
height nwith your button’s parameters, and replace
“http://example.com/your-link” with the URL for your link.
·
<img src="download_button.gif" alt="Download
Whitepaper"
·
width="32"
height="32"
·
onClick="goog_report_conversion
('http://example.com/your-link')"/>
For the tracking to
work, you'll need to include both the conversion tracking tag and the
appropriate onclick code from one of the examples above. This tells AdWords to
record a conversion only when a customer clicks on a chosen link or button.
Why use it
You may want to track
clicks as conversions if you want to track when your website’s visitors do one
of the following:
·
Make a payment on a 3rd-party payment page. If your customers
click a purchase button and then pay on a 3rd-party page, they may not return
to your site's purchase confirmation page.
·
Download a file. Track when your customers click to download a
white paper, app, or other file.
·
Click referral links. Track when your
customers click a referral link to another website.
(
setup of conversion tracking step by step:
step 1: go to click on TOOLS AND THEN CLICK ON CONVERSIONS
step 4:then Enter your name,value ,cost,category
(
setup of conversion tracking step by step:
step 1: go to click on TOOLS AND THEN CLICK ON CONVERSIONS
(
step 2: go to click on CONVERSION
step 3: Then select Website
step 5: Then Click on save and Continue.
step 6:Then you will see following details with your tracking code which you will add inside your <body> </body> Tag
Step 7:finally click on Done.. and make copy of your tracking code paste on your web page
note: paste inside your <body> your tracking code here </body>
note: paste inside your <body> your tracking code here </body>
Written by OM MAURYA SIR
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