Types of keyword statuses in google adwords

Types of keyword statuses   :

    Below are the different status types:

Status type	Examples
Statuses that you control	Campaign paused; Removed
Statuses related to where your keyword is in our approval process	Eligible
Statuses that are impacted by other factors	Low search volume; Below first page bid estimate

Here are the different types of keyword statuses and what they mean:

Keyword status	What it means	Next Step
Campaign paused	Keywords are inactive because you paused your campaign. If your campaign is paused, the keywords in that campaign will also stop showing ads.	Find out how to resume your campaign.  Guide me in my account to enable a paused campaign.
Campaign pending	Keywords are inactive because your campaign is scheduled to begin on a future date and is not yet showing ads.	Find out how to change your campaign’s start date.
Campaign removed	Keywords are inactive because you removed the campaign that contains these keywords.	Find out how to re-enable your campaign.
Campaign ended	Keywords are inactive because your campaign is past its scheduled end date and has become inactive.	Find out how to change your campaign’s end date.  Guide me in my account to adjust campaign end dates.
Ad group paused	Keywords are inactive because you paused your ad group. If you pause your ad group, then the keywords in that ad group will stop showing ads.	Find out how toresume your ad group.
Ad group removed	Keywords are inactive because you removed your ad group. If you remove your ad group, then the keywords in that ad group will stop showing ads.	Learn how to re-enable your ad group.
Paused	Keyword is inactive because you paused it. Pausing a keyword means that it won't show ads or accumulate new costs until restarted.	Learn how to enable your keyword.
Removed	Keyword is inactive because you removed it. Removing a keyword means that it won't show ads.	Learn how to add keywords.  Guide me in my account to add keywords.
Approved	Keyword has been reviewed and is eligible to show its ads.	No action needed.
Eligible	Keyword is active and can show ads. In some cases, your keyword might be marked asEligibleeven though it isn't currently showing your ad. That's because your ad's appearance for an eligible keyword can be affected by your bid, Quality Score, or other factors.	No action needed.
Under review	Keyword is not triggering ads and will not show its ads until it's approved.	Wait until 1 business day to check the status of your keyword.
Below first page bid estimate	Keyword is active and can show ads. However, your keyword isn't currently showing ads on the first page of Google search results.	Learn about getting your ad to show on the first page of Google search results.
Disapproved	Keyword is inactive and isn't showing ads. A disapproved keyword usually means there's an issue with one or more of ouradvertising policies, such as our destination or final URL policy.	Hover over the status bubble for more details and review our advertising policies to see whether your keyword violates one of our policies.  Guide me in my account to fix a disapproved ad.
Site suspended	Keyword is inactive and isn't showing ads because the ads in the keyword's ad group are pointing to a site that has violated one or more of ouradvertising policies.	Hover over the status bubble for more details and review our advertising policies.
Low search volume	Keyword isn't eligible to show because it's associated with very little search traffic on our properties. This means your keyword might not to be relevant to people's searches, or maybe it's too specific or unusual.	If the number of searches for these keywords increases, your keywords may be reactivated and could start triggering your ads to show again. Learn how to use Keyword Planner to get keyword ideas and traffic estimates.
Rarely shown due to low quality score	Keyword isn't eligible to show ads due to a low Quality Score	You should consider removing this keyword and adding a more relevant keyword to your account. Other factors, like your landing page, could also affect your Quality Score. Learn more about Quality Score.
Few page matches	The keyword is temporarily suspended because it matches very few pages, indicating that the phrase isn't common in Display Network content.	Consider adding a more relevant keyword to your account.

Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

You can check your Quality Score by looking within the Keywords tab. There are a couple ways to check your Quality Score.

Run a keyword diagnosis:

1.      Click the Campaigns tab at the top.

2.      Select the Keywords tab.

3.      Click the white speech bubble  next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.

Improve Quality Score

The simple concept of getting a higher quality score means ensuring your ads are relevant, your landing page is relevant to the ads, your keywords are relevant to the ads and landing pages, and your campaign as a whole is performing better than your competitors.  With time and patience, quality scores can improve.

https://support.google.com/adwords/answer/140351?hl=en&authuser=0

Expected clickthrough rate: Definition

  A keyword status that measures how likely it is that your ads will get clicked when shown for that keyword,    irrespective of your ad's position, extensions, and other ad formats that may affect the visibility of your ads.

 This status predicts whether your keyword is likely to lead to a click on your ads. AdWords takes into account  how well your keyword has performed in the past, based on your ad's position. The expected clickthrough rate  (CTR) AdWords provides for a keyword in your account is an estimate based on the assumption that the search term will match that keyword exactly. At auction time (when someone's search terms triggers one of your ads), AdWords calculates a more accurate expected CTR based on the search terms, type of device, and other auction-time factors

 There are three possible statuses you can get: above average, average, or below average.

·           Having an "average" or "above average" status means that there are no major problems with this keyword's  expected clickthrough rate when compared to all other keywords across AdWords.

·          A "below average" status means that you might want to consider changing your ad text so that it's more closely related to your top keywords.

·          Use this status to help identify keywords that might not be relevant enough to perform well.

·         This expected clickthrough rate is a prediction, so it's different from the actual clickthrough rates shown in the "CTR" column of your account. Unlike the "CTR" column, this status considers how the keyword performs both within your account and across all other advertisers' accounts. This status has also been adjusted to eliminate the influence of ad position and other factors that affect visibility, such as extensions.

·           It's possible for a keyword to have a high Quality Score and low expected clickthrough rate (or vice versa) because AdWords looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score is high, looking at the individual factors can help you identify potential areas for improvement.

·           Paused keywords will retain whatever scores they had when they were last active. Therefore, it may not be  useful to look at these scores over time. We encourage advertisers to focus on active keywords when looking  at their Quality Score sub-metrics, since these scores will be constantly updated.

https://support.google.com/adwords/answer/1659696?hl=en&authuser=0

Ad relevance

 A keyword status that measures how closely related your keyword is to your ads.

·          This status describes how well your keyword matches the message in your ads. For example, if someone searches for your keyword and your ad shows up, would your ad seem directly relevant to their search?

·          There are three possible statuses you can get: above average, average, or below average.

·         Having an "average" or "above average" status means that there are no major problems with this keyword's ad relevance when compared to all other keywords across AdWords.

·            A "below average" status means that your ad or keyword may not be specific enough or that your ad group may cover too many topics. Try creating tightly-themed ad groups by making sure that your ads are closely related to a smaller group of keywords.

·           Use this status to help identify keywords that might not be relevant enough to your ads to perform well.

·           It's possible for a keyword to have a high Quality Score and low ad relevance (or vice versa) because AdWords  looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score  is high, looking at the individual factors can help you identify potential areas for improvement.

·           To see the ad relevance status for your keywords, go to the Keywords tab on your Campaigns page and hover  over the speech bubble icon next that's next to a keyword.

·           Paused keywords will retain whatever scores they had when they were last active. Therefore, it may not be  useful to look at these scores over time. We encourage advertisers to focus on active keywords when looking  at their Quality Score sub-metrics, since these scores will be constantly updated.

https://support.google.com/adwords/answer/1659752?hl=en&authuser=0

Landing page experience: Definition

A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

The landing page experience status describes whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions like sales or sign-ups. You should make sure your landing page is clear and useful to customers, and that is related to your keyword and what customers are searching for. All these factors can play a role in determining your landing page experience status.

Your keywords can have one of three statuses: above average, average, or below average.

·          An "average" or "above average" status means that there are no major problems with this keyword's landing page experience when compared to all other keywords across AdWords.

·          A "below average" status means that you might want to consider some changes to improve your website's landing page.

https://support.google.com/adwords/answer/1659694?hl=en&authuser=0

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