Tips for Better Facebook Page Engagement

#1: Pose a Question

One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.

Pair a question with an appealing visual 

Here are some questions to ask:

·        Specific: What’s your favorite…?

·        Tips: How do you…?

·        Experiences: What’s your favorite moment from experience/memory…?

·        Edgy: Do you think…? (controversial question)

·        Direct: Why do you…?

·        Events: Who is going/Who attended…?

·        Timely: Today is…, so what are you…?

#2: Ask Fans to Make a Choice

A fun way to get your fans to engage with you is to publish a “this or that” post. Ask people to choose a side, pick a favorite, or make a choice between two things. An added benefit is that it can create a division among your fans, which can spark a dialogue in the comments.

Most of the time, those debates are good fun but be mindful of trolls. If you want to spark even more debate, you can always mix in a little controversy but avoid politics.

#3: Post When Your Fans Are Online

People use Facebook at different times of the day. Some are on Facebook throughout the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will miss them. By the time they check their feed, your content could be buried.

A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.

By default, the dashboard shows data for when your fans are online. You can adjust the date range to compare blocks of time so you can see what times of the day your fans are most active.

Tip: Posting late at night (when your fans are less active) isn’t necessarily a bad thing. There’s less competition in their feed, so the people who are active on the site are more likely to see and engage with your content. If that engagement jumps a bit, there’s a better chance your audience will see it when they come online in the morning.

Try posting at different times to see what works best for you.

#4: Share Relevant Images

A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-scroller to a halt. Images have proven time and again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.

The right images can help tell a story and encourage responses.

According to BuzzSumo, Facebook posts with images see more than double the engagement of basic text posts.

Use relevant, colorful, and high-quality images. If you want to spice up your photos but don’t have Photoshop-level skills, try free tools like Canva and Adobe Spark.

#5: Engage With Other Brands

There’s no rule that says you need to limit your Facebook efforts to your own page. Wander the social landscape, post to other pages, and engage with brands when there’s synergy and a shared audience.

Engaging other brands can put you in front of a whole new audience.

However, you need to be tactful. The other business and their fans know what you’re up to, so don’t post spam. Treat it just like you would audience engagement: build the relationship, share content, and engage with people.

If you can work out an agreement to share someone else’s content, it will help provide a mutually beneficial boost in organic reach, as both sides are exposed to a wider audience.

#6: Crowdsource Feedback

People love giving feedback. When you ask for input the right way, your audience will jump on board and be quick to respond. The added benefit is you can uncover opportunities to improve your business and delight your customers.

Strategic questions can boost engagement while eliciting the desired feedback.

Imagine the potential boost to customer loyalty (and future engagement) if you make changes to your business based on the input you receive? Give this tactic a try. It’s a much more personal approach than surveys and you can respond to people directly to address their feedback.

#7: Include a Call to Action

The standing rule for any kind of marketing is that if you want your audience to do something, you have to tell them to do it. Use a call to action in every post, whether it’s to prompt a comment, share, opt in, like, RSVP, or any other action.

Always use a call to action to elicit the desired response from fans.

Always tell your audience what you want them to do to encourage engagement.

#8: Boost Your Best Posts

If you have a blog post or other website content that has seen tremendous traffic, post it to your Facebook page and boost that post. You don’t need to throw hundreds of dollars at it; give it a modest boost of $25 and target the people who like your page and their friends.

You won’t necessarily see thousands of shares, but a boosted post can help get your best content in front of your target audience and spark some engagement. The more people engage, the greater the organic reach to their networks. This tactic can be especially effective if you’re sharing high-value content with a lot of great takeaways, such as a solution to a problem or an answer to a question.

To find your most popular content, check your Google Analytics. In the dashboard menu, click Behavior > Site Content > All Pages. Review the metrics for each post to determine what content to promote on Facebook. If you don’t have any archived content to pull from, that’s okay. You can always boost other post types from this list with a small budget to give them an extra nudge.

#9: Share Industry News and Hot Topics

Even your most loyal fans are interested in more than just your business. Sharing big news from your industry will show your fans that you’re not focused solely on promoting your business; you want to keep them informed about current topics. They’ll appreciate and respond to that.

Share news your fans will find interesting.

Curate industry news from a trusted source and ask your fans what they think. Ask people to contribute their thoughts and share the post.

#10: Adjust Your Post Frequency

If your Facebook engagement is slipping, it might have something to do with your post frequency. Posting too little (say a few times a week) won’t help you establish relevance with Facebook’s algorithm and you’ll be fighting for space in your audience’s feed.

On the other hand, posting too often can hurt you, too. Facebook tries to show users the most interesting and relevant content from everyone they follow. If you’re posting a half-dozen times each day over a short period, expect a lot of your content to be missed.

To find a sweet spot, try posting a few times each day at the times your fans are most likely to engage.

#11: Give People a Giggle

We all love a good laugh in our news feed. Lighten the mood for your fans and show them that you have some personality. Don’t overthink it; just do something to give your fans a chuckle. Keep their interests in mind and make sure the humor is relevant to your audience.

Even a touch of humor can spark engagement and shares.

#12: Respond to Everyone

If you receive comments from your fans but fail to respond or acknowledge them, they’ll notice and stop engaging with you. It only takes a few minutes throughout the day to monitor your social activity and make a few quick or witty responses to fans who comment.

A little effort goes a long way toward making customers feel valued.

Consistent responses make fans feel valued and they’ll be more likely to engage with future posts from your page.

#13: Solicit Fan Content

Encourage your fans to share photos on a given topic or photos of your products. This is a fun way to spark engagement and dialogue with fans. To go one step further, run a contest or offer a giveaway to encourage more shares and submissions.

Give fans a chance to be featured if they share their content.

Once engagement starts to climb, you’ll begin seeing even more image posts from fans.

#14: Share Content From Other Channels

Unless you’re publishing the same posts to all of your social channels, you probably have a goldmine of content that users on other channels have never seen. Don’t let that content gather dust. Look over your content, videos, and images on other platforms (YouTube, Twitter, Instagram, Pinterest, and so on) and share the best with your Facebook fans.

This is a great way to fill a few gaps in your weekly posting schedule if you come up short on content ideas.

#15: Go Behind the Scenes With Live Video

Visual content is much more likely to be shared on Facebook, and this is especially true for video. Facebook Live makes it easy to stream live video to your audience, anytime you like, to leverage that engagement.

Live video gives your fans an all-access pass.

Don’t stress about the production value or not having a killer splash intro. Fans legitimately enjoy seeing the people behind a business just being…people. Give fans a glimpse into how your company operates, show your personality, and make a human connection.

Live video is also a great way to take your fans with you on company outings or to major events and trade shows they aren’t able to attend. Once your live broadcast is finished, it’s saved so others can view, share, and enjoy it at any time.

To broadcast a live video, open your Facebook page from your mobile device. In the status window, click the option to Go Live. Give Facebook access to your camera and microphone, describe your video, and click start.

#16: Make an Emotional Connection

If you want to elicit a big response from your fans, publish a post that appeals to your audience on an emotional level. Share content and tell stories that pull at people’s interests, emotions, fears, and even their dislikes. Brand loyalty doesn’t come from a product; it comes from a customer’s joy at experiencing a shared sentiment or finding a solution that works.

Share content that connects with fans on an emotional level.

Emotion drives loyalty and engagement. It’s why millions of people couldn’t help but share the “Thank You, Mama” P&G commercials, making them the most shared Olympics ad at the time.

#17: Provide Value

Anytime you share or post content to your Facebook page, ask yourself what kind of value you’re providing to your fans. The best way to get their attention is to make sure there’s a takeaway or something in it for them. At the very least, give them a good chuckle. At best, teach people how to do something, inspire them to take action, and add value to their life.

Give away value to build trust and engagement with your fans.

#18: Tap Into Trending Topics

There’s a whole world of content revolving around us every second. Keep your ear to the ground for events and trends that might grab the attention of your audience. Work a relevant trending hashtag into a post to help boost organic visibility in social search.

Get creative to find engagement opportunities in trends.

Both Facebook and Twitter make it easy to see which topics are trending based on posts and discussions. Google Trends provides the same insight into trending topics based on search volume and published topics.

If you’re a local business, keep up with city, county, and state event calendars and watch for local trends that could be used in the same fashion.

#19: Recycle High-value Posts

You’re not limited to posting only new content to your Facebook page. Occasionally dip into your archives for an engagement spike.

Look at your Facebook posts from a previous year and identify posts that created a substantial amount of engagement. Post that content again, but tweak it so it’s fresh. Recycling posts allows you to spotlight popular content that some of your fans may never have seen.

#20: Upload Native Video

YouTube is a sizable social channel, but if you’ve been sharing your YouTube videos to your Facebook page, it’s time to make a switch. Facebook’s native video allows you to upload videos directly to your page, just like photos, and the algorithm works in your favor if you do.

Native video is proven to get more engagement and views.

If you compare YouTube shares to native videos on Facebook, native video receives more likes, shares, comments, and reach.

#21: Celebrate Holidays

If you factor in silly holidays, along with more serious awareness dates and traditional holidays, you’ll never run out of ideas for your Facebook content schedule. If it’s a more whimsical celebration, have a little fun with it.

Use well-known events for engagement and promotion.

Your fans might also appreciate knowing when they can get a good deal, like $1 hotdogs on National Hot Dog Day at Sonic. Find ways to add value to every post to spark engagement.

#22: Share Valuable Curated Content

Your audience knows when you’re promoting your business, and if you do it too much, they’ll start losing interest. To mix it up a bit, source high-value content relevant to their interests. Be a helpful resource for your fans.

Share valuable content from authoritative, trusted sources.

Use a tool like Quuu to curate content for specific audiences. It’s free and pulls relevant hand-curated content. Alltop and BuzzSumo are also recommended for finding popular content to share.

#23: Post a Quiz or Poll

While a survey can generate more serious engagement, a quiz or poll can be a little more lighthearted. Focus on current developments in your industry or topics that are relevant to your audience. This type of interactive content can drive substantial engagement, especially if it generates personalized results that can easily be shared.

A free tool like Qzzr makes it easy to create customized, engaging quizzes that you can post anywhere, including Facebook.

Share quizzes on relevant topics on your Facebook page.

#24: Rethink Hashtag Use

BuzzSumo analyzed over 1 billion Facebook posts and discovered that posts without hashtags get more engagement than posts with hashtags.

While you should use hashtags for trending topics to boost visibility, use hashtags sparingly (or not at all) in all of your other types of posts. Don’t make the mistake of using multiple hashtags in the hopes of increasing your content’s visibility.

#25: Use Audience Targeting for Organic Posts

You can target a custom audience for your Facebook posts just like you target a specific audience with your ads.

Like ads, segmentation can potentially limit your reach, but the upside is your content is more likely to be seen by the people you want to get it in front of. It also costs nothing to set up a custom audience for your organic posts.

Put your posts in front of the perfect audience.

If this option isn’t enabled on your page, here’s how to turn it on. Go to your page and click the Settings tab. Under General Settings, you’ll find Audience Optimization for Posts. Click Edit and make sure this feature is turned on. This custom audience option will now be available whenever you post a status update to your page.

Turn on Audience Optimization for Posts.

#26: Host Contests and Giveaways

Not many types of posts can garner as much attention as a giveaway or sweepstakes. The greater the value and relevance of the reward, the greater the engagement and potential reach. The best part about giveaways is they could potentially cost very little.

Give away your own product or even a decent third-party prize, and your costs are limited. You’re only paying out of pocket for the cost of the prize, fulfillment, and whatever service you use to host the promotion.

Everyone loves free stuff and contests bring people out of the woodwork.

Other  10 Ways to Boost Facebook Engagement:

1. Show Your Personality

Social media is just that -- social! And everything you post for your business on Facebook should portray your company's personality.

2. Ask Questions

Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts.

That's why we devoted 2 categories of our Status Ideas Engine to nothing but questions & fill-in-the-blanks!

For me, these are the 2 best categories in the engine.

Don't tell anybody... but when I'm craving some Likes & comments from my own Facebook friends, I'll post a few of these suggestions just to get my community talking.

Works like a charm. Every time.

Here are a few I just found in the engine that might work well on your fan page today:

• How many rings before you answer the phone?
• What's the first luxury car the pops in your head?
• If I hear one more word about ______, I'm going to explode!

3. Use Images

If you're trying to get more engagement, images are great to tell stories quickly & powerfully -- and thereby get more exposure in the news feed.

Plus they just look good.

And if you take the time to brand your photos with your company's logo, everyone who sees your great pic on Facebook will know it's coming from you.

4. Provide an Inside Look at Your Company

One cool thing about using Facebook as a marketing tool is the way it lets you promote your business without appearing overly promotional.

One way to do this is to post photos of employees, customers & the town where your business is based.

5. Stay Specific

Pay attention to what types of content your fans respond to -- and also what posting times tend to get more comments, Likes & shares.

At Post Planner, we recommend you err on the side of more posts (rather than fewer) -- as long as your engagement is holding steady or increasing.

Facebook's news feed algorithm ties organic Reach to how much fan engagement your posts get. So the more Likes, shares & comments you get on your posts, the more fans will see your future posts.

That means you gotta get fans clicking!

And to get fans clicking, your posts need to be short, simple & clickable.

6. Use Your Fans' Content

Social media is a sharing economy.

Sharing is how we build relationships with fans & influencers -- and also provide breaking news to our followers.

So don't hesitate to share relevant, useful content from other businesses who post in your niche.

And if you need help finding content -- our Content Engine will help you instantly find content from your favorite Facebook pages, blogs & Twitter feeds.

7. Keep Posts Simple

Sometimes a simple text-only status update will go LARGE!

In fact, according to this infographic, text-only updates consistently generate more fan engagement than posts with photos, links & videos.

Remember, it's all about knowing your fans & the best post types for them.

8. Be Persistent

I think this one's all about posting useful content with a consistent voice that your community knows.

Our "Conquer the Facebook" infographic shows 8 ways to do this while maximizing Facebook engagement:

• Ask Questions
• Post Fill-in-the-Blanks
• Post Photos
• Talk About the News
• Ask for Likes
• Target Different Fans
• Talk About Facebook
• Celebrate Today

9. Love Your Followers

There's nothing like some fan love to get your community talking!

And sometimes love comes in the form of mere recognition -- which your page can do by sharing the posts & content your fans leave on your page.

10. Have Fun!

While posting relevant content & driving traffic to your website is key -- occasionally you've just got to have some fun.

So experiment with that funny meme! Ask those random questions!

I think you'll find that these posts get some of the best response.

Few people are going to engage with your posts if you only talk about yourself. And as we discussed, engagement is critical for getting more fans to see your future posts.

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Written by OM MAURYA SIR

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