1) Explain what is
Adwords?
Adwords is the system that Google has designed to assist in
marketing product or services in Google search engine and its affiliated
sites. It will place a text ad that
appears when people search for phrases associated to your offering.
2) Explain how
Adwords work?
Adwords work on bidding system if the bidding price is
higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means
you only pay the amount you have bid if someone taps on your ad as a result of
a web search.
3) Explain why to use
Google Adwords?
Google Adwords behave differently to traffic that comes from
Google Adwords or “Pay Per Click”. The traffic that comes through surfing often
visits the website for information, whereas the traffic via pay per click knows
what they are clicking on and what they want to buy. So few visitors through Adwords might be more
valuable than million visitors.
4) Explain what is Ad
rank?
Ad rank determines your ad position on Google page, and it
is determined by your bid for that keyword and quality score.
5) Explain how does
Ad rank impact Cost-Per-Click?
Ad rank plays a huge role in defining the actual
cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way
Your Price = The ad rank of the person below you/ your
quality score + $0.01
service-sem
to know more about Cpc calculation formula :
http://omnetworkom.blogspot.in/2017/02/google-adwords-ad-rank-and-quality-score.html
to know more about Cpc calculation formula :
http://omnetworkom.blogspot.in/2017/02/google-adwords-ad-rank-and-quality-score.html
6) Explain how does a
Google auction work?
Each month auction gets run billion of times, and the result
are such that users find ads that are relevant to what they are looking
for. The search engine processes the
request and runs the auction that determines the ad positions and each
advertisers CPC.
7) Explain what gets
entered into a Google Account?
Once the advertisers determine the keywords that they want
to bid on, Google will enter a keyword from your account which is most related
into the auction with the maximum bid specified as well as the associated ad.
8) Explain what is
Google Quality Score?
Google’s quality score determines how beneficial and
relevant your ad is to the user, based primarily on your ad’s CTR, quality of
your landing page and keyword relevance.
Higher quality score keywords will save your money and earn better ad
ranking.
9) Explain what is an
ad group in Google Adwords?
Ad group is a container of your keywords, advertisements,
and landing pages. Google rewards advertisers
who prepare Adword campaigns with tightly structured ad groups. Its not
advisable to include all your keywords into the single ad group, but to
organize keywords into themes.
10) Explain what is
conversion optimizer in Adwords?
Conversion Optimizer is a tool used by Google Adwords for
bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your
investment.
11) Mention some of
the Google Adword Ad Extensions?
Different ad extension can enhance the increase in
traffic. Some of the common Ad
extensions used in adwords are:
- Sitelinks
- Call Extensions
- Location Extensions
- Social Annotations
- Seller ratings
- Mobile app extensions
- Offer ads
- Communication Ad
- Review extension
- Image and drop down navigation Ad extension
12) Mention in google
Adwords that options can’t be changed after creating an account?
After creating account Currency and Time Zone, cannot be
changed.
13) Explain how you
can improve conversion rates?
By creating ads that match properly with keywords and create
tightly themed ad groups, you can target users to the campaign that helps in
conversions.
14) Mention what is
the limit set for the number or characters for Adwords ad?
Limit for Adword is
Description line 1st : 25 characters
Description line 2nd: 35 characters
Destination URL: 1024 characters
No images are allowed in URL.
15) Explain what is
the meaning of CTR and how you can calculate?
CTR stands for Click through rate that tells the number of
visitors visited on your ad on the web page. The formula for calculating CTR is
Number of click / Number of impressions X 100
These will give you an answer in percentage like what
percentage of customers have viewed your
ad.
16) Mention what are the type
of Keywords?
There are no specific types for Keywords however they are
classified on the basis of how likely is going to be clicked by visitors
Research Keywords: It tends to contain one or two words –
Tea
Consideration: It tends to contain two or three words –
Green Tea
Purchase: It must have more than three words – buy loose
green tea
Loyalty: This must be shorter- Starbucks
17) Explain what is
Google Ad API?
Google Ad API is designed for representing large, tech savvy
advertisers and third parties. It allows developers build an application that
directly interacts with Google Adwords server.
18) Mention what all
things can be done using Google Ad API?
With Google Ad API, you can build an application that can do
following things
You can automatically generate keywords, ad text, custom
reports and landing pages
Develop additional applications and tools to help you manage
accounts
Synchronize Adwords data with your inventory system to
manage campaigns based on stock
19) Explain how you
can track conversions in Google Adwords?
In Google Adwords, conversion tracking can be done in
following ways
Tracking purchases by involving basic tracking code provided
by Adwords and modifying it with additional code unique to your particular
e-commerce platform
View-through conversion window options tracks when a person
sees your ad but does not click it (impression)
By enabling your ad rotation setting to optimize for clicks,
meaning that Adwords will serve the ads it feels are likely to be clicked
By accessing search funnels inside tools and analysis, you
can also know when customers clicked on your ad for the first time and how
frequently they saw your ad before converting.
20) Explain what are
the other two options for bidding other than C-P-C?
Other than CPC the other two options are CPM (Cost per
Thousand Impression) and CPA ( Cost Per Action ).
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