Keyword proximity

What is Keyword Proximity?

Keyword proximity refers to closeness of keywords. Your keywords should be close to each other in content of web page. Many people don’t know about keywords. They generally treats key phrases as a keyword. Usually we do not target keyword.

For example: This post is related to “Keyword Proximity”. The word “Keyword Proximity” is not a key word. It is a key phrase. Here “Keyword” is a one keyword and “Proximity” is another keyword.

To make proximity higher you should use both keywords in you content.

Example of “Keyword Proximity”: Keeping your keywords close to each other helps to increase proximity. Here you can see that I am using keyword (Actually key phrase) “Keyword Proximity” in isolated form. Distance between “Keyword” and “Proximity” should be less to make proximity higher. Using your keywords again and again in content is not a good practice. It is called “Keyword Stuffing”. That’s why we should use main keyword in its original form and in isolated form too.

Keyword proximity in SEO refers to how close together keywords are to one another, or to another element on the website. There is a real art to nailing down keyword proximity within a body of text. The goal really isn’t to have all of your keywords within a close proximity, but it definitely is something to consider. One common piece of advice you will find is that the closer your key phrase is together within a piece of content, the more relevant that page might be Googlebot for that particular keyword or key phrase.

Keyword proximity: In given below  example we illustrate the difference between a close keyword proximity, and a far keyword proximity
Close Proximity	Our company provides some of the best  iPhone  cases in india
Far  Proximity	We provide the some best  phone cases  in india ,for manufactures  such as iphone,Android  & more…

Always use your thinking cap when it comes to these principles of SEO. Don’t overdo it. If we are targeting the keyword “SEO” don’t do something like “SEO SEO SEO SEO SEO” and think you are getting 5x the keyword proximity points because you strung them all together.

Keyword prominence refers to how visually eye-catching a keyword is within a website. A keyword in the same exact font / format as the rest of the website won’t be nearly as prominent as a keyword bolded and within a link anchor. There aren’t any official rules to follow when considering keyword prominence, but it is something you should consider when designing your on-page SEO strategy.

In this illustration we display 2 identical blocks of text. The first block has no prominent keywords. The second block has keywords with bold / red text which we would consider very prominent.

There are a variety of different ways to make your keywords stand out (or more prominent) within an HTML document or website. A few of our favorite examples are:

 bolding, italicizing, or underlining text

 adding color or background color to text

 using the h1-h6 tag

 embedding the link within an unordered or ordered list

 a combination of any of the above

As with anything in SEO, don’t go overboard. You don’t want to make your text seem ridiculous or unbelievable. You also don’t want your keywords to stick out too much for this. Another example of keyword prominence is when you are referring to anchor text or Hx tags in SEO. The reason why it is so important to have keywords within your H1, H2, etc tags is because Hx tags are very prominent, in most cases larger than the rest of the body of text. The same can also be said for un-ordered lists, italicized text, anchor text, and other styles.

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Written by OM MAURYA SIR

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