Facebook Page Optimization

7 Ways to optimize your Facebook  fan page SEO right now

1. Choose the best name for your Facebook fan page

This may sound like a no-brainer. However, it's the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like "Bob's Bakery - Muffins, Bagels, Cookies, Breads - Catering & Events." In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed - imagine the horror!

Don't be too generic either, though. Facebook's intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2. Create a custom fan page vanity URL

After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

If, by some misalignment in the stars, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.

You can check out some different username options Facebook offers before selecting your one for your fan page.

3. Use keywords in strategic locations on your fan page

Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.

Here is an example of how a search engine would index your page:

SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name

To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.

Quick Tip: Just like your website's meta data, you may want to consider using a brief, 140- character description for your fan page so your whole message displays in the search engine's snippet.

4. Include your phone number and address

As surprising as it sounds, there are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.

In addition, Google places higher importance on pages with specific information like your business's phone number and address. So, pages that include this type of data can effectively increase your brand's overall SEO.

5. Backlink to your fan page on existing channels

The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.

This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.

6. Optimize Facebook fan page status updates

When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.

Quick Tip: Just like your fan page's name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.

7. SEO for Facebook Notes

Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note
Meta data = Your fan page name wrote a note titled, your note's title

Facebook Notes gives your page the ability to create multiple "pages" underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines.

By: OM MAURYA SIR On September 13, 2016

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SEO tips for blogger

First visit this link how to create  a Blog on Blogger:

click here to see "how to create a Blog"

SEO tips for blogger:

1) Optimize Blog post titles – You must be knowing that writing catchy and compelling blog post titles is very important but you have to also keep in your mind that you have to also make your title SEO optimized to get good rankings in search results So try to include your main keywords in your blog post titles especially put them at beginning because keywords at beginning has more weight age in terms of SEO as compared to keywords appearing at the end of post titles

2) Keywords in Content – Don’t forget to use keywords throughout your content to get better rankings, literally I have tried this earlier I was not using my targeted keywords in my articles as beginner but when I started using then the game was different and I was getting good rankings So try to use keywords at beginning, end and sprinkle it few time in between your content

3) SEO Optimize Images – Many beginner bloggers think that images are only used for making blog posts look attractive and to get traffic from Pinterest by sharing your images but do you know you can also make your images SEO friendly by putting Keywords in alt tags and you cannot ignore this trick because images are searched in Google for heck lot of time and if your images are well SEO optimized then you can get good amount of visitors to your blog

4) SEO Friendly URL – Try to keep your blog post URL SEO friendly and short and according to Google the best technique is to keep it under 4 words and one more tip is try avoiding using stop words in your URL because search engines ignore these SEO stop words

5) Heading Tags – Make proper use of heading tags like H1, H2 etc to make your article more SEO friendly Don’t use H1 more than once

6) Custom Permalinks – Don’t settle with default permalink structure with is not SEO friendly as we have the option to use custom permalinks no matter you are using blogger or WordPress CMS as also in previous point keep it short and concise

7) Keywords In Domain Name – Well there has been lots of gossips around this thing whether it’s good to have branded domain name or domain name with keywords but if you can include your main keyword in your domain name then you have slight advantage as Google can identify what your blog is all about So you can get good rankings

8) Format Important Words – You must have seen some big blogs usually either make important words and phrases either blog or italics well this also contribute in your SEO efforts to achieve better rankings

9) Keyword Research – Before writing any blog post try to send some time in keyword research to get keywords ideas to use in your blog posts and Google keyword planner is free tool which can show few important traffic statics for that particular keyword also try to target keywords with low competition with high search volume which can give you more traffic and good search engine rankings

10) Anchor text –  This is one of the most important SEO tip whenever you link to any of your older blog post use proper anchor text to link don’t link with unrelated word phrase which is not have any impact from SEO point of view like for eg if you are linking to blog post about Blogging tips for Beginners and you are using ‘ how to build backlinks for bloggers’ keyword phrase to link than I will not boost your ranking in any way

11) Meta Description Tags – Meta tags are very important as it tells the search engines what your web page is all about and you can give the meta description to your post or pages which will also shows up in the search results and So make sure to write meta tags which gives an idea about what your blog post is all about

12) Interlinking  – Make sure that you are interlinking your relevant blog posts and pages together and this will pass the link juice to other pages which might be not performing or ranking high in search results and by interlinking new posts or pages with old post and pages help to boost the rankings and this is the most powerful SEO optimization technique which you must do on regular basis

13) Word Count – The longer articles tends to get good rankings in search engines as compared to short articles So try to write useful, long and quality content and make sure that your write minimum of 500 words articles more than this will be much better so don’t be hurry to publish your blog posts in stead take some time do little research about the topic and when you have enough information about that topic then surely you are going to easily cross that 500 words mark

14 ) Rich Media Content – Rich media content means that your articles are having images and relevant videos which enhances your user experience to get more details about the post ans as you know that image speak thousand words So you must use at least 1 image in your blog post

Also whenever possible you can use relevant videos and this will greatly reduce your bounce rate and will definitely increase the time your visitors will be on your site

15) OutBound Links – Having said that internal linking is good for SEO but outbound links are also very important and it’s tells Google that you are more concerned to give users the best possible information So don’t hesitate to link big authority sites in your niche but if you are not sure about the authority of linking site then you can also make the outbound links as no follow but if it’s very high quality website then you have do follow links

16) Broken Links – Make sure that when you interlink your blog posts and pages the URL which you are linking are not broken as this will show 404 error pages to your blog readers and Google does not like this So before linking to any blog posts or pages check the URL is correct or not

17) Bullets and Numbers – Make sure to use bullets and numbered lists to highlight important points in your articles and this will greatly improve your visitors blog reading experience So whenever you are writing any list posts or checklist ensure that you use bullets and numbered list

18) Anchor Tags – This is one of the most important SEO tip whenever you link to any of your older blog post use proper anchor text to link don’t link with unrelated word phrase which is not have any impact from SEO point of view like for eg if you are linking to blog post about Blogging tips for Beginners and you are using ‘ how to build backlinks for bloggers’ keyword phrase to link than I will not boost your ranking in any way

SEO Stop Words List  To Avoid In URL

To Enhance SEO of your blog posts URLs you have to give less importance to stop words, Google gives less importance to stop words in terms of SEO and search engine rankings especially for urls Now if you will ask what are stop words and what does it mean then let me explain you stop words are some commonly used words like and, that, if, the, this etc don’t worry I will provide you with complete list of stop words in SEO at end of this post

Stop Words List For SEO: Complete List

Avoiding using Stop words also in your titles and make it consize because google consider a maximum length of 70 characters for seo friendly titles while rest will be chopped off so if you are using more of these stop words in your titles than it might happen google might miss your keyword and might get chopped off and your keyword density will fall down because of stop words usage in post titles

Remember good seo friendly blog post URL are also very important for search engine optimization so try to reduce usage of stop words in seo for your blog post URLs but if you will ask me question whether the same rule applies to blog post content as well then no without using proper punctuation the content will not look good better way to write quality content is to avoid using same words again and again in content instead you can use similar alternatives of that words

Lets say that stop words like “are, is, the, if, or etc are frequently used in blog post contents if we omit usage of such words in content area then some sentences or phrases will be meaningless so it not good idea to completely remove stop words for your content but try to use minimal amount of them where it is required the most

How important is to avoid using stop words in url’s of blog posts for better SEO? Then let me answer you by giving an example which will make it more clear to understand

Lets say you are writing blog post url like www.website.com/how-to-do-seo-of-your-blog-posts-for-better-ranking-in-the-search-engines/

Now just take the above URL for example  the url is so big neither google will like it now it looks seo friendly and even your readers might find it annoying so instead for having such non friendly url a good example will be to avoid some stop words and make it more meaningful to google search bots

So to refrain the above example www.website.com/blog-posts-seo-for-better-ranking/  Now doesn’t it looks good, concise and seo friendly URL and google loves short and descriptive url and titles of blog posts will keywords in them

Download Stop Word List – Here is the complete list of Stop word for SEO you can cave it

So the next time to do blog post try to avoid the usage of stop words in your Post URLfor better SEO and search engine ranking and better seo for your blog post If you like the post please share and if you want to ask me something you can ask me in comment section and i will be quick to response

By: OM MAURYA SIR On September 12, 2016

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Types of keyword statuses in google adwords

Types of keyword statuses   :

    Below are the different status types:

Status type	Examples
Statuses that you control	Campaign paused; Removed
Statuses related to where your keyword is in our approval process	Eligible
Statuses that are impacted by other factors	Low search volume; Below first page bid estimate

Here are the different types of keyword statuses and what they mean:

Keyword status	What it means	Next Step
Campaign paused	Keywords are inactive because you paused your campaign. If your campaign is paused, the keywords in that campaign will also stop showing ads.	Find out how to resume your campaign.  Guide me in my account to enable a paused campaign.
Campaign pending	Keywords are inactive because your campaign is scheduled to begin on a future date and is not yet showing ads.	Find out how to change your campaign’s start date.
Campaign removed	Keywords are inactive because you removed the campaign that contains these keywords.	Find out how to re-enable your campaign.
Campaign ended	Keywords are inactive because your campaign is past its scheduled end date and has become inactive.	Find out how to change your campaign’s end date.  Guide me in my account to adjust campaign end dates.
Ad group paused	Keywords are inactive because you paused your ad group. If you pause your ad group, then the keywords in that ad group will stop showing ads.	Find out how toresume your ad group.
Ad group removed	Keywords are inactive because you removed your ad group. If you remove your ad group, then the keywords in that ad group will stop showing ads.	Learn how to re-enable your ad group.
Paused	Keyword is inactive because you paused it. Pausing a keyword means that it won't show ads or accumulate new costs until restarted.	Learn how to enable your keyword.
Removed	Keyword is inactive because you removed it. Removing a keyword means that it won't show ads.	Learn how to add keywords.  Guide me in my account to add keywords.
Approved	Keyword has been reviewed and is eligible to show its ads.	No action needed.
Eligible	Keyword is active and can show ads. In some cases, your keyword might be marked asEligibleeven though it isn't currently showing your ad. That's because your ad's appearance for an eligible keyword can be affected by your bid, Quality Score, or other factors.	No action needed.
Under review	Keyword is not triggering ads and will not show its ads until it's approved.	Wait until 1 business day to check the status of your keyword.
Below first page bid estimate	Keyword is active and can show ads. However, your keyword isn't currently showing ads on the first page of Google search results.	Learn about getting your ad to show on the first page of Google search results.
Disapproved	Keyword is inactive and isn't showing ads. A disapproved keyword usually means there's an issue with one or more of ouradvertising policies, such as our destination or final URL policy.	Hover over the status bubble for more details and review our advertising policies to see whether your keyword violates one of our policies.  Guide me in my account to fix a disapproved ad.
Site suspended	Keyword is inactive and isn't showing ads because the ads in the keyword's ad group are pointing to a site that has violated one or more of ouradvertising policies.	Hover over the status bubble for more details and review our advertising policies.
Low search volume	Keyword isn't eligible to show because it's associated with very little search traffic on our properties. This means your keyword might not to be relevant to people's searches, or maybe it's too specific or unusual.	If the number of searches for these keywords increases, your keywords may be reactivated and could start triggering your ads to show again. Learn how to use Keyword Planner to get keyword ideas and traffic estimates.
Rarely shown due to low quality score	Keyword isn't eligible to show ads due to a low Quality Score	You should consider removing this keyword and adding a more relevant keyword to your account. Other factors, like your landing page, could also affect your Quality Score. Learn more about Quality Score.
Few page matches	The keyword is temporarily suspended because it matches very few pages, indicating that the phrase isn't common in Display Network content.	Consider adding a more relevant keyword to your account.

Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

You can check your Quality Score by looking within the Keywords tab. There are a couple ways to check your Quality Score.

Run a keyword diagnosis:

1.      Click the Campaigns tab at the top.

2.      Select the Keywords tab.

3.      Click the white speech bubble  next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.

Improve Quality Score

The simple concept of getting a higher quality score means ensuring your ads are relevant, your landing page is relevant to the ads, your keywords are relevant to the ads and landing pages, and your campaign as a whole is performing better than your competitors.  With time and patience, quality scores can improve.

https://support.google.com/adwords/answer/140351?hl=en&authuser=0

Expected clickthrough rate: Definition

  A keyword status that measures how likely it is that your ads will get clicked when shown for that keyword,    irrespective of your ad's position, extensions, and other ad formats that may affect the visibility of your ads.

 This status predicts whether your keyword is likely to lead to a click on your ads. AdWords takes into account  how well your keyword has performed in the past, based on your ad's position. The expected clickthrough rate  (CTR) AdWords provides for a keyword in your account is an estimate based on the assumption that the search term will match that keyword exactly. At auction time (when someone's search terms triggers one of your ads), AdWords calculates a more accurate expected CTR based on the search terms, type of device, and other auction-time factors

 There are three possible statuses you can get: above average, average, or below average.

·           Having an "average" or "above average" status means that there are no major problems with this keyword's  expected clickthrough rate when compared to all other keywords across AdWords.

·          A "below average" status means that you might want to consider changing your ad text so that it's more closely related to your top keywords.

·          Use this status to help identify keywords that might not be relevant enough to perform well.

·         This expected clickthrough rate is a prediction, so it's different from the actual clickthrough rates shown in the "CTR" column of your account. Unlike the "CTR" column, this status considers how the keyword performs both within your account and across all other advertisers' accounts. This status has also been adjusted to eliminate the influence of ad position and other factors that affect visibility, such as extensions.

·           It's possible for a keyword to have a high Quality Score and low expected clickthrough rate (or vice versa) because AdWords looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score is high, looking at the individual factors can help you identify potential areas for improvement.

·           Paused keywords will retain whatever scores they had when they were last active. Therefore, it may not be  useful to look at these scores over time. We encourage advertisers to focus on active keywords when looking  at their Quality Score sub-metrics, since these scores will be constantly updated.

https://support.google.com/adwords/answer/1659696?hl=en&authuser=0

Ad relevance

 A keyword status that measures how closely related your keyword is to your ads.

·          This status describes how well your keyword matches the message in your ads. For example, if someone searches for your keyword and your ad shows up, would your ad seem directly relevant to their search?

·          There are three possible statuses you can get: above average, average, or below average.

·         Having an "average" or "above average" status means that there are no major problems with this keyword's ad relevance when compared to all other keywords across AdWords.

·            A "below average" status means that your ad or keyword may not be specific enough or that your ad group may cover too many topics. Try creating tightly-themed ad groups by making sure that your ads are closely related to a smaller group of keywords.

·           Use this status to help identify keywords that might not be relevant enough to your ads to perform well.

·           It's possible for a keyword to have a high Quality Score and low ad relevance (or vice versa) because AdWords  looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score  is high, looking at the individual factors can help you identify potential areas for improvement.

·           To see the ad relevance status for your keywords, go to the Keywords tab on your Campaigns page and hover  over the speech bubble icon next that's next to a keyword.

·           Paused keywords will retain whatever scores they had when they were last active. Therefore, it may not be  useful to look at these scores over time. We encourage advertisers to focus on active keywords when looking  at their Quality Score sub-metrics, since these scores will be constantly updated.

https://support.google.com/adwords/answer/1659752?hl=en&authuser=0

Landing page experience: Definition

A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

The landing page experience status describes whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions like sales or sign-ups. You should make sure your landing page is clear and useful to customers, and that is related to your keyword and what customers are searching for. All these factors can play a role in determining your landing page experience status.

Your keywords can have one of three statuses: above average, average, or below average.

·          An "average" or "above average" status means that there are no major problems with this keyword's landing page experience when compared to all other keywords across AdWords.

·          A "below average" status means that you might want to consider some changes to improve your website's landing page.

https://support.google.com/adwords/answer/1659694?hl=en&authuser=0

By: OM MAURYA SIR On September 12, 2016

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