How To Plan A Successful Google AdWords Campaign

1. Who’s my target market?

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It kind of goes without saying, but if you’re running highly targeted ad campaigns you need to know the customers you’re trying to reach.

List out a few demographics of your customers such as:

• Are they a local market?
• Are they businesses, individuals or families?
• Would they be searching for you on mobile, or from a laptop?
• What level of knowledge do they have about your products?
• What do they want right now, when they are searching for you?

For example, let’s say you’re a family-run Italian restaurant:

Target customer:

• Customer is local
• For this ad campaign - reach the business lunch crowd
• They are searching on their work computer
• They've likely seen our restaurant, but never been a customer
• They want to find a great new place for lunch

2. What’s my offer?

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Like any good marketing campaign, you need to create or solve a problem. You also need to show why your business is the best at getting the desired results for your customer.

Answer these questions about your campaign:

• What makes your business unique, and different than your competitors?
• What are your key unique selling points (USP)?
• What are you offering right now to get your customer to click your ad?

For example, for the family-run Italian restaurant:

My irresistible offer:

• We're local (on your block) with great authentic home-made Italian food
• We get your food fast (for the business lunch crowd), we cater, and we deliver
• We're offering free delivery on catered lunches in the area, and a one-time 25% off deal on purchases over 50%

Of course, you can run multiple campaigns to market different offers and selling features.

3. What are my customers searching for?

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Google AdWords is intent marketing. You are getting seen by potential customers exactly when they are searching for your offer, product or service.

Think like your customer. List out what you think they would be typing into Google when they want what you’ve got.

For the Italian restaurant, a few of your keyword phrases might be:

• pizza deals
• lunch catering in [location]
• pizza near me

Your keywords are one of the most important parts of your AdWords campaigns. They’re what gets your ads sorted through Google’s algorithms. Use the AdWord Keyword Planner to get keyword statistics, or if you’re stuck for ideas.

There’s a number of AdWords Tools, like Wishpond, that can optimize your keyword selections for you.

4. What do I want out of my ad campaigns?

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Think about the results you need to achieve from your campaigns.  List out your campaign objectives.

Do you want:

• Increased foot traffic
• Increased website traffic
• Online sales conversions
• Lead generation
• More coupon participants

The better you know what you want you need from your paid ads, the better results you’re going to get. You can fine tune your targeting, ad copy, and ad groups.

5. What do I want my customer to do?

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Determine what it is you want your potential buyer to do when they see your ad. This will be based on what your business objectives are for your campaigns, but specifically what actions you want your customer to take when they see your ad.

Do you want interested consumers to:

• Click through to your coupon landing page
• Phone you
• Make a reservation online
• Like your Facebook Page
• Buy a specific product

6. How will I get my customer to take action?

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So, how are your going to motivate your customer to take the action that you want? Before you write your ad copy, list out a number of results-oriented Call-to-Actions (CTA’s).

A good CTA is short, actionable, and simple. The clearer your ask, the higher your conversions will be.

In this example, Panago uses two CTA’s: “Order Online” and “Give Us A Call”




You can also motivate action by making time limited offers, exclusive discounts or other key USP’s with a sense of scarcity.

7. What are my competitors doing?

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It’s always wise to keep attuned to the choices your customers have. Check out what your competition is doing with Google ads, or other advertising strategies too.

Research your competition by searching for the keywords you’ve chosen, or search for your competitors names directly in Google.




Put together a simple competitive analysis. Then list out the strengths and weaknesses of their campaigns.  Determine how you can outsmart them, to win more customers.

Do you offer better service? Are you more value oriented? If they are on Google Places, are you? Are there different keywords you could be using? Can you make a clearer CTA? Do you have a phone number for increased mobile optimization?

By checking out your rivals, you gain a better understanding of what your business is up against - and you can act to optimize your campaigns.

8. What’s my budget?

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Money, money, money. You need your PPC ads to give your business profits. Plan out your Google Ad budget, before you dive right in.

Google AdWords are priced on a per day basis. If you’ve never run online advertising, this could be something new to you, so make sure you understand how the pricing system works.



Google has a number of costing structures. The main one you need to know as a newbie (or busy person) is the standard PPC (also known as CPC).

Pay-Per-Click (PPC) allows you to set your ad spend based on the number of clicks your ad. It’s the default costing you see when you make an ad campaign.

Calculate a daily budget that works for your business needs. If you’re new, I’d suggest starting in the $20 - $50/ day range. You can monitor your ads, and adjust your budget as you go. So, if you’re getting great results - increase your ad spend!

There is also a Maximum Cost-Per-Click (Max. CPC bid). This is the maximum amount you are willing to pay for one click. Here’s where a bit of strategy comes in. The more you’re willing to pay for a click, the more likely you’ll get traffic. The less you’re willing to pay, the more likely you’ll get less traffic. You are bidding against your competitors for your keyword phrases, and other factors. Basically, the highest Max. CPC generally gets the higher ranking in where your ad shows in Google Search. But always be aware of your own optimal ROI.

The bottom line is: you need to know your budget limits. Base your ad spend on the returns you need.

9. What’s my time frame?

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How long are your ads going to run? The answer to this question may vary from one of your campaigns to the next. But you need to plan this out before your start your ads.

For example, you might be hosting a short term sweepstakes on your site. You need to get the word out, so you promote it through AdWords. Your ad campaign should stop when your sweepstakes ends.

You might be running a longer ad campaign for brand awareness, or ongoing traffic to your site.




Be sure to plan out your ad campaign duration, so that you’re not accidentally paying for ads for eternity!

10. How am I going to measure my results?

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With Google AdWords, there’s almost a limitless number of ways to track and measure your campaign metrics.

What you measure will depend largely on what you want out of your campaigns. List out the metrics you need to watch such as:

• Number of clicks to your contest landing page
• Number of email leads
• Number of sales
• Value of sales
• Return on Investment (ROI)

Then set up your results tracking system before your campaign starts. You might link up your Google AdWords account to your Google Analytics.




By measuring your results, you can test variations of your ad and optimize them in real time. You also get to track (in detail) the most important business metric: your bottom line.

Conclusion

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Once you’ve gone through the questions, you’re ready to make a better Google AdWords campaign. Draft out your ads. Make a few of them. Start small, and test as you go.

By: OM MAURYA SIR On January 23, 2017

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Supported Meta Tags Apple-specific meta tags are described here

Apple-Specific Meta Tag Keys

For example   you can write these  following meta tags for ios (Apple)  inside <head> </head> section:

<head>

<meta property="al:ios:app_name" content="your App name"><meta property="al:ios:app_store_id" content="phone no"><meta property="twitter:app:id:ipad" name="twitter:app:id:ipad" content="phone no"><meta property="twitter:app:id:iphone" name="twitter:app:id:iphone" content="phone no"><meta property="al:ios:url" content="your web page url ">

</head>

for example   see   TripAdvisor  :

<meta property="al:ios:app_name" content="TripAdvisor"><meta property="al:ios:app_store_id" content="284876795"><meta property="twitter:app:id:ipad" name="twitter:app:id:ipad" content="284876795"><meta property="twitter:app:id:iphone" name="twitter:app:id:iphone" content="284876795"><meta property="al:ios:url" content="tripadvisor://www.tripadvisor.in/Hotels-g304551-m33762-New_Delhi_National_Capital_Territory_of_Delhi-Hotels.html">

To know   More  visit:

https://developer.apple.com/library/content/documentation/AppleApplications/Reference/SafariHTMLRef/Articles/MetaTags.html

By: OM MAURYA SIR On January 21, 2017

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Automate Social Sharing Save your Time

A little automation can be good. While it’s a great idea to post natively to social sites so you can upload properly sized photos or tweak the language to fit the site, sometimes it’s handy to post to several of your profiles with the click of one button.

There are a lot of tools that can help you do this, and the list below is by no means exhaustive. Here are a few ways to automate:

Send all of your Facebook page posts to Twitter by connecting them here. This option isn’t recommended for everyone, as your posts get cut off at 140 characters (with a link back to the original Facebook post) and you may not want every post to go to Twitter.

Use tools to post to several profiles at once. These tools allow you to craft your post and then select which social profiles it will go to. Many of the tools have other features as well, such as analytics, special scheduling and team management.

• Buffer
• Hootsuite
• Oktopost
• Edgar
• SocialOomph
• Rignite
• AgoraPulse
• Sprout Social
• Shareist

Note: Use IFTTT to create rules around a type of post or share that you want to automate. 

https://ifttt.com/

By: OM MAURYA SIR On January 20, 2017

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20 Ways to Increase Your Facebook Likes and Engagement:

20 Ways to Increase  Your  Facebook  Likes and Engagement:

1. Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base.

2. Rotate your ads “DAILY”  people get tired of hearing the same thing in conversation so change your ad! Conversion (CTR) rates can d2rop by 50% after the first 24 hours. Do not “set and forget”

3. Add Facebook Social Plugin Box4 to your Blog and Website (60% of my “likes” are achieved this way)

4. Free exclusive video that can only be viewed if you like the page.

5. Run a competition. Everyone likes a competition

6. Make it obvious on a custom landing page by providing a big bold “Like our Page”

7. Initially ask friends and family to like your page. A bit overdone but essential at the beginning

8. Offer a free ebook to obtain a “like” (just like you should be doing for email subscriber acquisition)

9. Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.

10. Provide enticing high resolution photos. Compelling photos that are appropriate for your target audience will keep them coming back and make them share and so drive more likes from their friends
11. Ask questions regularly using Facebook’s native question app.

12. Include a link to your Facebook page in your email signature

13. Provide a compelling welcome video on your Facebook landing page

14. Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages

15. Create an incentivised “Like” page that gives people a reason to like your page.

16. Include the Facebook like button on your email HTML template so that people can like your facebook page from the regular email newsletter

17. Add a large custom banner to your blog and website asking to “Like

18. Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile

19. Add a newsworthy update that is relevant for your industry or market niche to your Facebook page every day

20. Offer “Special” including discounts to Facebook fans. The majority of Facebook users “like” a page to obtain a discount

By: OM MAURYA SIR On January 18, 2017

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Flickr Marketing

Flickr offers a massive repository of photos. Because photos can be stored at

 full resolution, the site is popular with photographers. The site features free 

and Pro versions. Since adding 1 terabyte of free storage that’s available on any 

device, the site has seen a 170 percent increase in the daily sharing of photos.

The people:

Flickr has over 87 million users, a number that has grown since a mobile and 

desktop redesign and the addition of free storage. While many of the users are

 “traditional” photographers – that is, they use a Canon, Nikon or other camera

 – the iPhone is the most popular camera on the platform, which is followed by 

smartphones generally.

The challenges:

Flickr is a place to archive and catalogue photos. Businesses using the site should invest time in adding descriptions, captions and keywords so that their images are more easily found and increasingly shared. They also should add a watermark to their images to keep their brands at the forefront of viewers’ eyes.

The tips:

1. Use Flickr for visual storytelling. Facebook may be emphasizing visual media, but if you truly want to tell a visual story, Flickr is the place to do it. You can present your story in its full glory, not in the reduced resolution version that Facebook offers. Even Google+ pales in comparison to Flickr. While you can upload full-resolution photos to Google+, they count toward the space available with your Google account.

2. Make your photos easy to find. If you want your story found, catalogue your photos intelligently. Use tags and relevant keywords so that your images will appear in search queries. Sets let you group photos by subject area or events.

3. License your photos and make them shareable with a Creative Commons license. Flickr may be a good place to archive your photos, but a primary result is sharing. Get earned opportunities by allowing people to share and use your photos.

4. Use groups. If you want to create connections and empower your fans, join groups or start one. Groups are a way for people to unite around a central theme, and to find and share images and stories that are relevant to them.

5. Flickr is for enjoying photos. Photos are a means for social interactions at sites like Instagram and Snapchat. Flickr offers a richer experience, which means you will want to post print-quality photos. You also want to avoid “salesy” photos; Flickr is adamant that you use the site to share photos, not to sell things.

6. Flickr offers businessaccounts and ways to advertise. If you haven’t noticed the ads, it’s because they’re less obtrusive than the ones found on sites like Facebook. They also don’t appear on paid accounts.

By: OM MAURYA SIR On January 14, 2017

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Digital Marketing Plan

Developing an Online Marketing/Digital Marketing Plan

There are lots of ways of marketing online but even when using “free” services like Twitter, Facebook and LinkedIn you are still spending time and resources. With the different methods of marketing, diverse audiences and ways to market to them, an online campaign in a way needs more planning and better oversight than more traditional marketing campaigns. From experience, I have broken a Marketing Campaign into 6 parts with an additional section on the tools to use.

1.    Define your customer

2.    Define your objectives

3.    Design/Create Content

4.    Create a Messaging Calendar

5.    Define your Measurements

6.    Execute your Plan

Supplementary: Your Tools of choice

1. Defining Your Customer

The more you understand about your customer/potential customer the more you can use language they appreciate, market where they spend their time offline and online and design a product that they’ll want. Digital Marketing allows you to use the same basic message in different online “channels” and with slightly different messaging so it fits the context. There are lots of ways to research customers or potential customers.

Survey existing customers

Online Surveys

A simple method is to use the Forms option in Google Docs to do an online survey and ask your customers for some information on their motivations, who they are, what websites they look at. You could also use Surveys.ie, PollDaddy.com and SurveyMonkey

Record them

With permission use audio or video to record your customers describing your products and services or your competitors. Notice the language they use, the metaphors and how they use your product which could be quite different to how you use it. There are plenty of value for money portable mp3 recorders and video recorders available these days

Read your existing comms

Look at sales and tech support emails, blog/website queries and phone queries to see what questions are being asked by people. If you are a new company, see what people are asking of your competitors publicly on forums, Twitter, Facebook etc

Questions worksheet

These are questions that you should be able to answer yourself so that you can then understand your relationship with customers/potential customers.

Describe your company: (In the space of a Tweet 140 chars)

What story about your company can be spread by others?

What are the touch points between you and your customers?

What is the emotional reward if a customer uses your product?

What other product or services do your customers use that are complimentary to yours?

What websites do your customers/potential spend time on?

What words/phrases do they use on these websites to describe their needs that you can fulfill?

Where does your website rank for those words/phrases?

Who are the most important people online that influence your customers/potential customers?

What do you need to do to get mentioned by these people?

Who links to you and your competition?

What traditional media outlets can help with online coverage/reputation for you?

What do they need from you to spread your story?

Tools:

Google Adplanner will tell you where people go online, traffic to websites these people go to and other websites that your potential audience go to. “People who visit IrishTimes.com also go to RTE.ie” is what you can get back.

Google Alerts allows you to run searches and get results back by email when you, your industry and your competitors are mentioned online.

2. Defining your Objectives

What are your objectives for your digital campaign?

Some examples:

Website:

Increase traffic to your website

Increase your ranking on Google for certain phrases

Sell more products

More time on your website spent by customers

Sell more of a particular product over others

Get more links to your website

More items/articles shared via FB or Twitter

Get ads to be cheaper and get more clicks

Blog:

Get more blog comments

More links to blog posts

More shared blog posts

Facebook:

Get more fans on your Facebook Page

Increase conversion rate

Increase more interactions per post on your Facebook Page (Likes, Comments)

Get more people to look at specialist tabs

Sell directly from Facebook

Send more traffic to your website

Twitter :

Get more followers

Get more mentions/replies

Get more RTs

Send more traffic to your website

LinkedIn:

New contacts

New introductions

New leads and companies met

Reputation:

Change perception of your company from negative to neutral, neutral to positive

Get more mentions of you on Twitter, Facebook, Web – discussion forums, blogs

These are general objectives. If you have not done any marketing online before then it is hard to say “We want 100 new fans per day” or “1000 new sales in a month” so ideally, create proper objectives a month or two months in to measuring.

3. Content Creation

In this new phase of communications where earned media is the game then you need to not throw about “We’re great, buy our stuff now please?” messages but instead become a publisher and advertiser. Creating something of use that can perhaps be reused or resent to people. We live in an age where content creation is a democratic idea but so is distribution of it. If you create good content then maybe the community you’re in online will spread it much further and it has more power as it comes from a person they know.

What do you want to get out of this?

If you’re going to invest time and resources creating content you need to be very certain what your endgame is. You need to figure out that if you are going to change the copy of your website, write some blog posts, work on status updates on Facebook or Twitter, that you are doing it for a purpose. For your business. What is that purpose? With your content, is it a way of showing off your authority, is it a case study of how you helped someone out, is it a direct way of making sales, is it a discount on goods, is it information that shows you care about the wider community? 

Who are those you want to energise?

Forget demographics, ask yourself who are the people you want to create good content for and as a result of good content, they interact with you and even help spread the word? Who exactly is the market for your products and services and what do they like online, on blogs, on Facebook, Twitter, discussion forums etc.?  Use the likes of the Facebook Ad system to figure out the volume of the people you are interested in interacting with and increase that by perhaps 30% for overall Internet numbers.

Themes:

After figuring out what you want from working in an online media and who the people you want to work with are then you need a properly considered plan on when and what to send out. You can’t be doing anything adhoc or randomly. Unstructured might be more fun but a plan keeps you on message, allows you to measure how well you’re doing and makes people more comfortable and familiar by the fact you are interacting them on a regular basis. Themes could be a week long education initiative, a week of special offers/discounts, a week of tips on how to use your products more efficiently etc. Themes allow you to be repetitive with your overall message without using the same enforcing updates again and again.

Tweak their bits, get reactions:

Interactions here are key. They might be weak emotional engagements but you every comment on a blog, every reply or ReTweet on Twitter, every comment or the weak but effective “Like” on Facebook is someone taking time out to react to your content. Not job done but certainly a recognition of sorts to what you’ve done. So figure out what people like by past experience or see how they presently interact with their friends on Twitter and Facebook, what content gets them going and see can you provide content like that. Getting interactions too might be as simple as asking for them. Solicit opinions with your content, go away from the broadcast type telling of news and lecturing. Ask on Facebook, blogs, Twitter: “What do you think?” “What do you think should be done?”

Update daily, measure weekly:

On a weekly basis, evaluate how your content plan is going. Comments on the blog posts, links to the post. Interactions on Facebook using the Insights option. Views on your YouTube video, links to the video on YouTube. To start with you’ll be in prospecting mode, figuring out what works and what doesn’t. From that you’ll become more experienced with this, making it easier to gear up and plan well in advance and having much better knowledge what will work based on what worked before. The Insights tool especially will tell you what age groups and genders are being responsive and which are not which should give you crucial data on what to change and what to keep.

Content Curation:

Knowing what people like, you can be the one that acts like a mini-newsfeed for them. Summarising industry news, interesting blog posts, showing videos they might like etc. Think of the daily papers they have on Newstalk or Morning Ireland, can you do the same with websites that apply to your area? The Fluffy Links blog posts I write – http://www.mulley.net/category/fluffy/ are one such example of content curation.

Zeitgeists

Budgets, breaking news, elections, Apple products, volcanoes – They all impact people and all give us the opportunity to share our take and our authority on issues. Also, when you think about it, the marketing for these events has been done by the media already so it’s a nice opportunity to tie in to something relevant if you also have something relevant to add to the mix.

Tools:

Google External Keyword Tool will allow you to predict potential traffic for keywords in your content as well as suggest other words and phrases to use with your content.

4. Messaging Calendar

Communications and Marketing Calendar

In Media, PR and marketing, knowing what events are coming up can be quite important, as is coordinating within your organisation when to send out your different communications. When does your marketing start for a product and when does it end, when do you do press for an event, what day will that press release go out, does it clash with anything internally and any event externally? We all know the Government trick of burying bad news with their news dumps on a Friday evening but the date and time of all communications is important for an organisation. Being able to get a quick overview of what is coming up is vital for a busy organisation big or small. This is where the communications calendar comes in.

Advantages of a comms calendar

The first advantage of a communications calendar is that in a glimpse you can see what’s happening internally and externally over the next few days, weeks and months. Another advantage is that when external events pop up you might be able to modify your communications instead of ploughing headlong into the event. Knowing you have buffers around a planned event brings in a level of comfort and makes you adapt to a situation while looking professional. You can easily scroll back and look at past events that worked and didn’t work and gain insight for the next event too.

What type of calendar?

I find Google Calendar or one of the other web based calendars to be excellent as you can share them with a group. Having them on a wall works well and maybe even creating an analog version of the web-based calendar can work but a digital shared version means no matter where your team is, they can access the data and update it if needs be. If you do go digital though, make sure to make backups just in case there are connection issues or data loss.

What should go into it?

Newspapers will have upcoming events in their business sections such as company AGMs, results announcements and key Government events like budgets. They ought to go into your calendar, especially if you think they will dominate the news the day they’re announced. Over time experience will tell you which of these is important. 

Measure results :

With the calendar in place you can measure the effects of campaigns days, weeks and months after they have started and ended. If you add in resources put into the campaign and the impact of it you can visually see the value of the campaign for you and clients. Visual clues can often allow you to make better and faster decisions too compared to looking at data in just a spreadsheet.

Setting up a communications/marketing calendar seems easy and it mostly is, it’s keeping up the habit of updating it and making sure everyone else does too that is important. A calendar is one of the oldest and most basic time keeping devices around yet all organisations could use a variation of one to become more efficient. 

5. Measurements

Our objectives have already been decided and based on that, you should choose your measurements. You should be measuring before and after to make sure any growth is due to your campaign and hasn’t just been growing anyway without the campaign. Pre-measurement and post-measurement for specific objectives but as your campaign progresses you should always be logging in and checking your stats.

Website

Google Analytics and Google Webmaster Tools will tell you about traffic to your website, keywords used, search engines, what webpages are doing well or doing badly. A wordpress blog will tell you traffic to your blog and number of comments

Yahoo Site Explorer will tell you the number of links to your website and what pages are getting the most links. It will also rank these in order of authority

Facebook

Your Facebook Page has “Insights” a stats package that runs in Flash but can be exported to excel. You can measure total Page likes, interactions, growth rates, loss of fans etc.

Additionally you will see in almost real time the number of times your content has been displayed in the news feed of people which Facebook calls “Impressions”. Facebook gives you a breakdown of your Fans too so you will know percentages of male, female, age, country, language spoken etc. Facebook will also tell you where you got your external traffic from, the numbers of views on your main Facebook Page and all their children Tabs on the Page too.

Twitter

Twitter does not have a built in stats package so you will need to use a few tools external to Twitter like Seesmic, Hootsuite, Tweetdeck or use Twitter search. You can run a search on http://search.twitter.com for your Twitter name, website address, product names etc and bookmark the search. It’s messy but you can record daily mentions and so on. Your profile will tell you your follower numbers and Twitter Lists will allow you to segment your followers if you use them.

6. Execution

Using your Messaging Calendar and Content plan, you and those in your organisation should execute your overall plan as dictated. However leeway is important so you can adapt as the campaign goes on. There will be lots of mini-lessons learned as you progress and you should go with this flow.

Measurement comes back again as you should measure how long and therefore how much executing your plan will cost staff wise and this can then be factored into whether your campaign is of value or not.

Tools we used:

Surveys:

Surveys.ie, PollDaddy.com and SurveyMonkey, Google Docs Forms

Planning:

Google Ad Planner, Google Alerts

Content CreationC:

Google External Keyword Tool

Analytics:

Google Analytics, Google Webmasters Tools, Yahoo! Site Explorer

Twitter:

Seesmic, Hootsuite, Tweetdeck 

If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, Call us on 8149996597

By: OM MAURYA SIR On January 10, 2017

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hashtags(#)

Why are (#)hashtags important?:

The term hashtag has entered the general lexicon, and is becoming an ever-increasingly popular way to promote a service or product. People search using hashtags on websites such as Twitter, Google+, YouTube and Instagram, and they can be an effective way for people to search for content which is specific to their original query. Hashtags can also be a powerful research tool and enable website developers interested in search engine optimization to see what is trending and making waves on social networking websites.

The importance of hashtags in breaking news:

Hashtags can get people taking about a particular news story or event, and were frequently used during the Arab Spring protests that began in 2010. Social networking websites like Twitter were used to report from the front-line of these demonstrations, where many international news agencies were unable to get access to, and the hashtag was used to reach a global audience. Hashtags were also used in some of the most talked-about global events during the last few years, such as the death of the singer Michael Jackson, Hurricane Sandy, and the wedding of Kate Middleton and Prince William in London in 2011. Hashtags are very common after a famous entertainment event, such as an awards ceremony, or sports event, such as a football game, have taken place.

The importance of hashtags in promoting an event:

Hashtags can also be effectively used to promote an event for business purposes and allow website owners to garner a new customer base. Hashtags should be short and contain natural keywords and phrases in order to improve their visibility in search engine rankings. It’s also useful to create a short but pithy phrase which will catch on and hopefully trend, whilst promoting the services of a company at the same time. Hashtags can also be used during a particular promotion or discount and can be utilized to attract a large audience, some of which may never have heard of a particular product of company before they had seen the hashtag.

How to use an effective hashtag for your business:

In order to make the most out of the hashtag, consider a phrase that will be easy-to-read, especially as spaces are omitted in the text. Do your research and keep abreast of what terms are trending either in a particular country or territory, or worldwide, observing what is popular and what people are talking about. There are several websites which list the most popular hashtags at any given point, although this can change frequently with the fast-moving nature of social networking. Hashtags can often reflect a breaking news story or a recent event, and it can often be difficult to know which hashtags to use in order to best promote your goods and services. Humor is a popular communicative tool and should be used within the hashtag if doing so will reflect well on the profile of your brand or company. When trying out new hashtags, make a note of which ones proved to be popular, and which ones which failed to generate a positive response on social networking websites. You will be able to find out which hashtags were popular with cross-sections of your audience, such as male or female readers, or readers of a particular age group.

Track your the performance of your hashtags :

There are several websites which allow you to track the performance of your hashtags, allowing you to conduct research on what was popular and which keywords or phrases led to inbound traffic to your website and increased the number of sales for a product or service. When using a hashtag at the end of a post on a social networking website, consider incorporating an external web link into the body of text to your blog or website, enabling people to find out more information about your company or brand if they click on the link.

some tools for  tracking hastags:

https://www.talkwalker.com/

http://bundlepost.com/

https://ritetag.com/

http://tweetbinder.com/

By: OM MAURYA SIR On January 10, 2017

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