Wednesday, 23 August 2017

Growth Hacking

A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer.
Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing.

Marketers felt that they had to consider budgets, expenses, conversions, etc.
A growth hacker does not care about any of these things.


Growth hacking can potentially be done offline.  For example, McDonald’s popping up at every interstate highway exit in the 1950’s might be considered growth hacking.

They realized that interstate highways were gonna be big, so they showed up where they knew customers would be in large quantities.
Yet, this fairly new concept is mostly applied in the world of startups. They don’t have big marketing budgets, so they can’t rely on Super Bowl ads or Times Square billboards.
That’s why they must find cheaper ways to market themselves.
What they often do have is a very scalable product.
Consider Dropbox, for example. What their cloud storage service provides is basically just disk space on servers, accessible via the internet.
They can always buy or rent more servers to provide more space for new users.
Or Uber. The taxi replacement service relies on regular people, using their own cars, to pick up others at location A and bring them safely to location B – with the payment is funneled through the app

With over 250 million cars on the road in the United States, this is also very scalable. They provide the app, which can be downloaded an infinite number of times and used, via the web.  The users provide the rest.
A traditional product, like soap, is not very scalable. Every time you run out of soap, you have to buy new soap.
But, every time another user signs up to Facebook, your experience gets better.
Plus, the way that the product works allows it to market itself. If you use an Uber to go to your friend’s house on Friday night and they ask you how you got there, you say: “I took an Uber.”
Naturally, the word spreads. If you like the idea and have friends who could benefit from using the service (in addition to you benefiting from your friends being on the platform), you’re very likely to suggest it.

That’s how growth hacking uses word-of-mouth on a big scale, in order to achieve the exponential growth rates that we’ve seen.
Alright, time to look at some examples of startups that have done growth hacking the right way.

Step 1: Make sure you create a product people actually want

There is   following Two  Steps that you must take to ensure that your product hits the target:

1. Start by asking and answering questions, not by developing a product that has awesome product-market fit.
2. As soon as you have an idea, start getting feedback.

Don’t hide in your basement, develop something for 6 months and then come out, wave it and ask: “What do y’all think?”

Ask for feedback right away.

Imagine that a friend tells you about a problem with her company, over dinner. Together, you sketch out a solution to it on a napkin.
The moment you have that sketch, you can show it to other people.

Put out free content if you have no idea:

If you don’t have an idea, just start for free.
Create a blog or YouTube channel and provide content around the niche that you want to build your business in.  Share your content on social media.
This is the simplest way to learn what people like and dislike, what they want and need and it’s a great channel to get feedback on your ideas.
What’s more, as you’ve seen, if you collect email addresses, you can even build an audience of eager and loyal followers, who can’t wait until you actually launch a product.
You can do so by giving away an ebook, developing a quiz or coming up with an email series or a set of cool videos.
Give people the chance to get access to some of your best content, in exchange for their email address and you’ll instantly start building an audience.
This is by far the easiest and absolutely risk-free way to start a business today.

Conclusion :
1.    Putting out free content in your niche and sharing it on social media
2.    Asking and answering questions to get good ideas
3.    Instantly collecting feedback around your ideas
4.    Validating your ideas by getting customers before fully building the solution

Step 2: Don’t target everybody

how  do you get this right?

Target the small minority of people who gets the most out of your product:

You should create a customer profile. Consider all aspects of your product. Then ask yourself:

Who would get the maximum benefit from our product?

Be specific. Describe a real person, as best as possible.

Their much smarter move was to make the service invite-only after the launch.

Keeping   the ‘ask to share’ within their system, they made sure that they hit the right target group.
For example  People looking to join the service needed an invite from current users to get in. Since everyone wanted to know what instagram was about and how it worked.

Step 3:  Go viral:


It’s time to pull out the big guns. Going viral is different than targeting everyone, though.
This step just means tapping into bigger systems, bigger user bases and leveraging the reach of fellow products, to really penetrate the majority of the market.
You’re still targeting your ideal customers, but you’re expanding to platforms where everyone is present.

Want another example?

WordPress is not only powering 25% of all websites online, but it’s also free. The free version has a catch, though.
Your domain will always show up as
Everyone who visits your free WordPress blog will instantly know that it’s a WordPress website.

But, let’s talk about an even more powerful growth hack.

The power of integrations and embeds:

Everyone’s darling, Facebook, used embeds as an early growth hack, to make sure that they hit their target of acquiring 200 million new users in one year.
They gave users the option to show that they’re on Facebook in other places, like their blogs, websites and in forums, by creating different badges for them to embed.

Ever tried to share a YouTube video on your blog?
They make embedding videos super easy, so lots of people do it.
This works, not only because they create the entire code and highlight it for you, so you just have to press Cmd+C (or Ctrl+C, if you’re on Windows) and then paste it into your editor, but also because YouTube videos are very shareable.

Pro tip: Give people a reason to dig deeper into your embeds. The YouTube player automatically plays the next video, or gives you a selection of related videos, at the end of each video, which makes it highly likely you’ll actually switch to YouTube after watching an embedded video.
When you decide on whether you want to make your product embeddable or not, be sure that customers have a reason to embed, that it’s easy to do and that you entice them to dig deeper into your embed.
There is something that’s even more powerful than embeds, though, especially if you get it right: integrations.

Integrating your service to work seamlessly with another can give you very easy access to millions of potential customers.
Like facebook   login options on website..

Integrations work just as well today. Only now, companies like Facebook and PayPal are the ones you want to integrate with.

Conclusion  :

o   Incentivizing the sharing of your product (it should become better with more users)
o   Letting your product advertise itself
o   Tapping into other companies’ existing customers, with integrations, embeds and badges. Like facebook , wordpress

Step 4: Improve your product continuously:

Facebook is great example of    adding all features of  Instagram  and whatsapp features through messenger..

Uber constantly improves its service, as well. Here are some of the experiments that they have already run:
·        Uber Ice Cream on demand
·        roses for Valentine’s day on demand
·        barbecue in Texas on demand
·        rides in a DeLorean in San Francisco
·        UberCHOPPER helicopter rides to the Hamptons
·        partnership with the NFL to promote safe rides for NFL players

Once you’ve gotten big, user experience is a huge part of your product’s success. That’s why companies, like Apple and Facebook, spend hours discussing fonts, colors and button sizes.

Never stop improving. (orkut stopped improving features  & facebook still adding  more and more features  )

Conclusion   :

o   Constantly iterating and releasing updates
o   Testing every detail
o   Optimizing the onboarding process (familiarizing a new customer or client with one's products or services.)

Monday, 21 August 2017

Make Money with Wordpress Blog

1. Make Money With Affiliate Marketing
Affiliate marketing is when you recommend a product or service to your audience using special tracking links, and then get a referral commission for every time someone buys after clicking your link.
A real life example of affiliate marketing would be when you help your friend open a bank account at your bank branch. Usually they give you a gift card or bonus of some sort.
Similar to that many products and services online have affiliate programs that you can join. There are affiliate programs available for every industry (niche).
If you’re interested in getting started with affiliate marketing, you can start by thinking about the products you already use that your readers may be interested in as well. Then you can see if they have an affiliate program that you can sign up for.
You can find a huge list of products to promote from:
§  Amazon
§  ShareASale
Once you have selected the products to promote, then you can use a WordPress plugin like ThirstyAffiliates to manage your affiliate links.
It allows you to quickly insert links into posts, create branded links, auto-replace keywords into links, and even see how each link is performing on your site. You can see our guide on how to add affiliate links in WordPress with ThirstyAffiliates for more info.
Affiliate marketing is the easiest way to make money because you can promote a wide-variety of products. Just about every popular store like Walmart, BestBuy, Amazon, and others have an affiliate program.
To make more money from your affiliate marketing, check out our top 10 recommended affiliate marketing tools and plugins for WordPress.
2. Display Google AdSense on WordPress
Google Adsense is an easy way to make money from your blog. All you need to do is add a script from Google to your website and start displaying ads.
You will get paid for every time a user clicks on the ad. These are called CPC ads.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
Google Adsense is a good way to start earning money online when you are first starting out.
You can see our guide on how to monetize a WordPress blog with Google AdSense to get started, and this tutorial on how to optimize your AdSense revenue for more tips.
3. Use a WordPress Advertising Plugin to Sell Ads Directly
Google AdSense is easy to set up, but the amount of money you can earn is limited. Each ad click earning will vary.
Directly selling banner ad space on your website can be more lucrative. Instead of having to rely on an intermediary who takes a cut of the money, you negotiate the price and terms on your own.
Above we mentioned the difference between CPC and CPM ads, where you are paid per click or per thousand views. While you could use one of those models for selling banner ads, most bloggers charge a flat rate instead. Charging a flat rate is easier than keeping track of views or clicks.
Still, directly selling ads takes more work to manage than using Google AdSense. Instead of just adding a bit of code to your website, you’ll have to negotiate pricing, come up with an agreement and terms, and take care of administrative work like invoicing.
However, using a WordPress ad management plugin can make the process easier. We recommend BuySellAds, a marketplace that matches up website owners and advertisers. There’s also a free BuySellAds WordPress plugin that gives you a simple way to insert the ads on your site with widgets and shortcodes.

Interested in selling ads directly? See our guide on how to sell ads on WordPress with an ad management plugin to get started.
4. Sell Sponsored Blog Posts
Some bloggers aren’t interested in displaying ads to their audience, and wonder how to monetize a blog without ads.
With ad networks, you lose some control over the content displayed on your site. Some readers will get annoyed or offended by ads, and more and more people are using ad blockers.
An alternative way to monetize a blog is through sponsorships.
A sponsorship works just like it does in sports, TV shows, or other industries. Basically, a company pays you to represent their product, talk about it, and promote it to your readers.
To get started, it’s a good idea to put together a one-page media kit that details your traffic stats, social media following, audience demographics, and any other data that will make your site more appealing to advertisers. Then, you can approach companies to negotiate a sponsorship deal.
When publishing sponsored posts, it’s crucial to know about the laws in your area about disclosure.
For example, in the United States, a blogger who publishes a sponsored post must comply with the FTC’s Endorsement Guides. This includes disclosing whenever a post is sponsored. You can do that by adding a sponsored post prefix to your post title in WordPress.
5. Get Paid to Write Reviews
Similar to sponsored posts, you can also make money by writing paid reviews on your site.
This is a slightly different monetization method than a review site with affiliate links, as mentioned above.
Instead, you get to try out products related to your niche for free, and even get paid for writing a review.
The process for doing this can be similar to getting sponsored posts. You’ll want to review products that are relevant to your niche, that your audience would be interested in.
You can approach companies on your own to ask about doing paid reviews. There are also websites like PayPerPost and SponsoredReviews that can help to connect you with businesses who may be interested.

6. Earn Money Online by Flipping Websites
If you know how to build a WordPress website, then you’re way ahead of most people. Sometimes entrepreneurs like to buy already established websites that they can use for their own businesses.
If you can build a WordPress blog and start getting traffic to it, then you can sell it and make money for your efforts.
This requires knowing the type of websites in demand, and how to price and sell them. There are websites like Flippa that serve as auction sites and brokers for selling websites.

Create a Paid Membership Website

If you’re not interested in selling ads or sponsored posts, there are plenty of other ways you can earn money online from your blog. A popular method is by having your audience pay to access certain content or areas of your site. Here are a couple of ways to do that.
7. Create Restricted Members Only Content
Your most loyal readers are huge fans, and may be willing to pay to read more of your work. You can create a members-only area for them to share more in-depth blog posts, downloads, videos, audio content, and more.
Membership sites can be a big time investment since you must continually create premium content for your paying members. But they can be very lucrative because they are recurring revenue (subscriptions).
You can easily create a membership site with a variety of available WordPress plugins. Check out our list of the 5 best WordPress membership plugins to get started.
Another excellent tool for creating a membership site is Rainmaker. See our tutorial on how to build a membership site with the Rainmaker platform for more details.
8. Create a Private Forum
Another option for creating a paid membership site is to create private forums that users must pay to get access to. Forums are a great way for your audience to get one-on-one advice from you. Other members of the community can also interact and help each other out.
While moderating a forum can be a lot of work, a paid forum is a great way to earn recurring revenue from your WordPress site.
To get started, you’ll need to set up a forum on your site. Here are our recommended top 5 best forum plugins for WordPress.
Create a Directory Website With WordPress

Another option for making money online with WordPress is to create a directory or listing website. You can then charge visitors to advertise their listings on your site.
Here are a few different directory ideas to get you started.
9. Create a Paid Business Directory
Web directories may make you think of the early days of the web before bots started indexing everything automatically, but they’re not completely obsolete.
Generic web directories are no longer necessary, but local or niche directories can be extremely useful.
Directories might gather reviews of local businesses, share the best podcasts on a given topic, or list the best products in a certain niche.
You can easily create a web directory in WordPress following our tutorial. There are also plenty of directory plugins for WordPress you can choose from, many of which allow you to accept payments with submissions.
10. Create a WordPress Job Board With Paid Submissions
Another option is to create a paid job board. Companies who want to advertise an open position to your audience can pay you to submit a listing.
It’s easier to create a successful job board if you narrow down to a specific niche. That way you can become the go-to site for anyone looking for a job in that industry, with minimal competition.
This works great for established blogs in a narrow niche. For example, ProBlogger is now famous for their job board for professional bloggers.
With WordPress, creating a paid job board is easy. See our tutorial on how to create a job board in WordPress with WP Job Manager for a step-by-step walkthrough. You can use the WooCommerce Paid Listings addon to charge for job post submissions.

11. Create a WordPress Event Calendar With Paid Submissions
Instead of a job board, you could create an event calendar where you charge people to advertise their events. This also works well if you already have an established audience, because businesses will be willing to pay to reach your audience.
A paid event calendar is a good monetization method for local or industry-specific websites. You might choose to advertise events in your local city, conferences in a certain industry, or even webinars or live streaming events.
Sell Digital Products With WordPress

If you’re looking for a more low-maintenance way to make money online blogging with WordPress, then selling your own digital products may be a good choice. While you do have to invest the time to create the product up front, after it’s created your work is very minimal.
Here are a few digital products you can create and sell on your website.
12. Sell Ebooks on WordPress
Ebooks are an obvious choice for creating digital products. They are relatively simple to write and produce. If you’ve been blogging for a while, then you can collect some of your old blog posts and turn them into chapters of a book.
Once your book is written, you can design a cover using a tool like Canva and create a PDF of your ebook.
Selling digital products on WordPress is easy with a plugin. To get started, you can see our guide on the best WordPress eCommerce plugins compared.
For digital downloads, we recommend Easy Digital Downloads. It’s relatively easy to use and includes all the features you need to create your online store.

13. Sell Online Courses
Selling an online course is another great way to make money online.
Courses usually sell for a much higher price point than ebooks. You can charge a premium for your expertise.
You’ll need to create the lessons for your course, plus any supporting materials that you want to include such as downloads, slides, checklists, templates, etc.
You will also need to decide whether you want to offer personalized support for your course. Some sites offer two tiers of each course: a basic version without support, and a premium version with email support.
Once your course is ready, you can use a learning management system (LMS) plugin to deliver the course to your audience.
We recommend using LearnDash or MemberPress.
14. Host a Paid Webinar
Webinars are a great way to build your audience, share your experience, and grow your business. But did you know they’re also a smart way to make money online?
Webinars are similar to online courses, but a webinar is live and often includes a question and answer section.
WordPress makes it easy to host a paid webinar. Whether you’re using your site to actually host the webinar, or just to advertise your webinar and register participants, it’s crucial for your webinar success.
For more details on how you can host a paid webinar.
Sell Services Online Using WordPress

If you’re looking for easy ways to make money online, selling services is the fastest way to get started. There’s no up front investment of creating a product or investing in inventory.
Instead, you can just create a “hire me” page on your website and start looking for your first client.
Here are a few ideas to get you started.
15. Offer Freelance Services
As a blogger, you’re already an expert on your niche. You can start earning an income by offering your skills and expertise as a freelancer.
Freelancing is a popular way to make money online because it doesn’t necessarily require any upfront investment of time or money. You can just start offering your services to your current audience.
Once you start freelancing, you’ll need a way to invoice and collect payments from your clients. We recommend using FreshBooks, but there are also other invoicing plugins for WordPress.
If you’re interested in freelancing to make some serious money online, then see our list of the top tools for WordPress freelancers, designers, and developers for help getting started.
16. Start Your Own Consulting Business
Consulting is another way to make money online from your blog and share your expertise.
Instead of offering your services, a consultant offers advice and strategy so that their clients can become more effective.
As with freelancing, there is no startup investment. You can start offering consulting services on your existing blog. All you need is to create a page with a form so users can request more information.
To easily create a professional, mobile-friendly form, we recommend WPForms. You can see this tutorial on how to create a request a quote form in WordPress to get started.
17. Become a Coach
If “consultant” doesn’t feel like the right title for you, you can consider becoming a coach instead.
A life coach offers advice, guidance, and accountability for setting goals and improving one’s life. There are also other kinds of coaches, such as blog coaches, writing coaches, and more.
Whatever your area of expertise is, you can provide one-on-one help to your audience with coaching sessions.
To save time and make things convenient for your clients, you can set up a booking form so readers can schedule coaching sessions right from your WordPress blog.
See our list of the 5 best WordPress appointment and booking plugins to get started.
Sell Physical Products Online Using WordPress
While selling digital products or services can be an easy way to start making money online, there’s nothing quite like selling real, physical products. Here are a few ways you can get started selling products with WordPress.
18. Start an ECommerce Business With WooCommerce

Have an idea for your own product? Why not start your own online store?
WordPress makes it easy to create a shop or even add a shop to your existing blog using the free WooCommerce plugin.
Starting an online store can be a lot of work, since you need to create or buy the products and then ship them out yourself.
But selling physical products can be a rewarding experience, and sometimes a physical product is exactly what your audience wants.
To get started, see our tutorial on how to start an online store with WooCommerce.
19. Create an Online T-shirt Store With WordPress
Creating your own t-shirt shop is easy with WordPress. Almost everyone wears t-shirts, so opening up a t-shirt shop is a great way to monetize any kind of blog. Designing t-shirts allows you to be creative and offer something unique to your audience.
It’s easy because there are services out there that allow you to upload your own designs, and they print / ship it for you. You get a profit share.
You can easily create your own t-shirt shop on your WordPress site using WP-Spreadplugin by Spreadshirt.

If you want a faster solution, then you can use a Shopify store which connects with dozens of t-shirt printing companies.
20. Create a WooCommerce Dropshipping Store
Dropshipping is another way you can create an ecommerce store on your WordPress website without having to handle inventory or ship items yourself.
With dropshipping, you create the store, manage the website, and customer service. But a dropshipping service will take your orders and ship them out to your customers. They’re an invisible third party that your customers don’t even know about.
You can use the WooCommerce plugin to create a dropshipping store. There’s also a WooCommerce Dropshipping addon plugin that allows you to automate the process.
21. Create an Amazon Affiliate WordPress Shop
One downside of dropshipping is that you have to find a good supplier, which can be a challenge, and sometimes you have to place a large order up front. This can make it difficult to get started without investing a lot of money.
If you want an easier way to set up an ecommerce site without having to ship inventory yourself, you may want to try an Amazon Affiliate shop.
As with many of the items on this list, this works best if you specialize in a niche. If you offer everything, it’s impossible to compete with a big shop like Amazon. But in a small niche, you can differentiate yourself and really stand out.
We recommend using the free Amazon Product in a Post Plugin to easily add Amazon products to your blog posts or pages. Or, you could use the premium WooCommerce Amazon Affiliates plugin to create an Amazon Affiliate store using WooCommerce.
Become a WordPress Designer or Developer

If you’re more technically inclined, then you can become a WordPress developer or designer in order to make money online. This will take more technical skills, but it’s not too hard to get started.
22. Develop WordPress Plugins
Plugins are what make WordPress so flexible and powerful. Plugins work like apps, allowing you to extend and modify any feature of your WordPress website.
Plugins come in all varieties, from very simple code modifications to complex software applications. If you have a basic grasp of how WordPress works and some simple PHP knowledge, you can create your own WordPress plugin.
As a plugin developer, there are many ways you can distribute your plugins. Anyone can submit a free plugin to the plugin directory, as long as they follow the WordPress plugin guidelines. This is a great way to gain experience and build a reputation for yourself as a WordPress plugin developer.
Once you’re ready to start selling premium plugins, you could choose to sell them on a site like MOJO Marketplace, or on your own WordPress site.
If you’re using your existing WordPress blog to sell plugins, you’ll want to make sure that the plugin you create directly fulfills a need of your audience. You can survey them to see what problems they need to solve on their WordPress site, and then create a plugin that solves that problem.
You can then sell the plugin on your site using Easy Digital Downloads.
23. Sell WordPress Themes
If you enjoy web design and development, you could start creating your own WordPress themes to sell.
This requires both design and technical skills. You have to know how to create a good-looking design, and also how to code it for WordPress.
Using a WordPress theme framework such as Genesis can give you a head start. Then you’ll need to design and code a beautiful child theme.
24. Sell Graphics on Your WordPress Site
If you like design more than coding, another option is to design and sell graphics on your WordPress site.
You can create graphics such as stock images or logos and sell them on your site using an ecommerce plugin. You can also join online marketplaces to sell your graphics as well.
25. Accept Donations

Last but not least, one way you can make money from your WordPress blog is simply to ask for it.
You can begin accepting donations in a few different ways. You could add a Paypal donate button or a Stripe donate button to your website. Or for a more professional look and advanced features like email marketing integration, you could use WPForms to create a donation form on your WordPress site.
Donations are last on the list because of their limited effectiveness, since you have to rely on the generosity of your readers. It’s usually more lucrative to offer them something in return.
We hope this article helped to give you plenty of ideas on how to make money online using WordPress! With hard work and perseverance, anyone can earn money from their WordPress site.


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