Sunday, 29 January 2017

How to Increase Your Twitter Engagement

1. Engage with Other Users Content:
If you want other users to engage with your content, a good way to start is to always interact with theirs first. Like, respond to, and retweet your users content when you can, and following them can also help.
You can reply, retweet, favorite, or click on a tweet.
When you respond to other users or engage with their content, they’ll be more likely to pay attention to what you’re posting, too. This is especially true considering most brands don’t take or have the time to interact with a lot of followers, so it can mean more when you do.
This can also help to build social proof over time, which is valuable across all social media marketing platforms.
Not only will this increase engagement, it will help you start to build a relationship between you or your brand and the users you’re interacting with, expanding the benefits more concretely—and off Twitter.
2. Retweet Other Users’ Tweets:
You want to do this early and often. I’m singling out retweeting as engagement because this is what most users value the most; not only are you liking their content enough to validate it, but you value it enough to share it.
Reciprocity is an important part of why people choose to follow and engage with you, psychologically speaking.
Retweeting can be some of the most powerful engagement you get on a post, since it will carry your content to that users’ audience. By retweeting your users’ content first, you could have much better luck when trying to get them retweet and share your own content.
3. Keep Your Tweets Brief:
We are all forced to keep our tweets relatively brief automatically, with Twitter limiting our posts to 140 characters. This can be challenging enough as it is, but limiting our posts just a little more can actually increase engagement.
According to multiple different sites and data, the sweet spot for the number of characters for shareable tweets is between 80 and 110 characters, including hashtags and user tags, especially if you’re looking to increase retweets.
When your tweets are between 80-110 characters, they’re more likely to offer value in whatever form you’re aiming for (whether that’s to entertain, inform, or share an opinion), while still being brief enough that users can easily retweet them. When at this length, users will have enough room to briefly add in their own thoughts or hashtags, while still referring back to you. If you were to use all 140, on the other hand, users would have to edit your tweet and cut it down so they could add their text, and for many, this is just too much work.
You want users to share your content; make it easy for them to do so.
4. Share a Variety of Links:
If you want to get clicks to your site, the best way to do so is to put links in your Tweets.
While you want to share links to your most valuable content, sending traffic to your site, you also want to share content from others, too. With social media, you never want to make it all about you and your brand; Twitter is no exception.
If you find great content off Twitter, share it there and tag the brand/user who created it if possible; they’ll appreciate it, and some of your users might, too.
Sharing links that you find valuable—and that aren’t your own—can encourage users to pay more attention to what you’re posting. Even better, it can build relationships between you and your users and other industry leaders whose content you’re sharing, and they might later share your content in return.
This can help increase engagement and send more traffic and new visitors to your site as an added bonus.
5. Respond When Someone Tweets to You:
This can be particularly challenging for large brands or brands that have a large amount of engagement (even if it’s just when major content goes live), but doing your best to respond in some way when a user tweets to you can go a long way.
Sending an actual response Tweet can be the most powerful and effective, especially if they’ve tweeted you or tagged you in a post that could generate a conversation (such as thanking you, asking you a question, or sharing a thought they had about your product or post). When criticism or upset customers are involved, make sure to respond to them as soon as possible— this should always take the priority.
Responding when someone tweets you not only increases the chance that they’ll respond in some way to your reply, but also that they’ll engage with your posts in the future.
6. Know Your Peak Hours:
Just like with Facebook, there will be certain times of the day or days of the week when more of your users will be active on the site or more likely to engage with your content. By being able to find those peak hours and posting during them, you’ll get more views and you’ll be more likely to increase engagement and clicks on your post.
Some studies have shown that posting between 12:00-3:00 on Mondays through Fridays is among the best time, while others have found slightly different peak hours; adweek found that 5pm had the highest retweets, while posting between 12 and 6 pm provided the highest CTR.
Most studies were consistent in the findings that posting during day hours yielded the most engagement and highest CTRs.
A lot of brands use scheduling tools like RigniteHootsuite, and Buffer to distribute content to social media; using these tools makes it easier to schedule content to be posted during your peak hours, especially if your audience’s prime usage hours aren’t during your work hours.
Ultimately, your peak posting times may different from the suggestions here; testing how your content performs at different times will be the best way to determine what times work best for you and your audience.
7. Use Twitter Ads :
When you’re looking to best engagement quickly, Twitter Ads can be a good way to do so, especially if you don’t have a lot of followers or followers that frequently engage with your content. Twitter Ads do cost money (and can be more expensive than Facebook Ads), but they can still help increase engagement when you need it. Promoted tweets work best for this purpose.
As seen here, promoted tweets can garner a massive amount of engagement.
Though Twitter Ads can be on the more expensive side, some users have found that Twitter’s click-through rates are actually superior. Particularly when you want to drive traffic offsite, this makes Twitter Ads a good, albeit not free, solution.
You can create Twitter Ads by locating the tab on the same dropdown menu where you can find Twitter Analytics, which offers reporting for engagement and conversion tracking.
8. Use Twitter Conversational Ads:
Conversational Ads are currently in beta so not everyone has them just yet, but some people do, and I think they’re going to be a powerful tool to drive engagement.
Conversational Ads are designed purely to increase engagement and brand influence. They follow the idea of promoted tweets, but come with the addition of CTAs that encourage users to tweet with hashtags the brand can customize and choose.
When a user clicks on the CTA, the tweet composer opens with a “pre-populated brand message”that users can then customize and share, after which they’ll automatically be thanked.
Part of the reason these can be so powerful is because you’re not just getting engagement on your post, but your paid post will ideally spawn and inspire multiple organic posts that are tied to your brand.
Though it’s still in beta testing, keep an eye out for these; when they roll out, they’re going to be a great tool to have.
9. Always Provide Value:
Social media, for many, has become an environment where many users are inclined to share every thought that pops into their heads. While non-brand users can get away with letting the world know that they can’t decide if they want a coke or a lemonade, brands definitely cannot.
Brands can offer value in different ways; posts can seek to provide value by entertaining, informing, inspiring, or persuading users.
Providing value, in whatever form you choose, is among the most important factors to success with content marketing. Value will keep users coming back and staying interested, and—best of all—engaging with and clicking on the tweets you’re posting.
10. Always Use Hashtags:
Hashtags are an essential part of Twitter usage; just like with Instagram, you pretty much expect a Tweet to come with at least one hashtag attached to it. Not only do hashtags offer the benefit of helping a relevant audience find you when they search the hashtag you’re using, but they can also increase engagement.
Tweets with hashtags are 33% more likely to get retweeted than those without them. This makes sense, considering the additional eyes you may get, as well as hashtags fit into the culture of Twitter usage.

However, less can also be more: tweets with only one hashtag are 69% more likely to get retweeted than those with two hashtags.
Whether you’re using a specific, branded hashtag or one that’s just relevant to your audience or industry, you should aim to always have one on each tweet. Tapping into trending topics via a popular hashtag is also a great way to increase both engagement and impressions.
11. Share Images:
Images are an important part of social media; this is particularly true when we’re limited to 140 characters.
If you’re not posting images on at least some of your tweets, you should be; some case studies have shown that tweets with images get 313% more engagement.
Images can help your content stand out, get more clicks, and get more engagement.
Images are more dynamic, whether you’re sharing an infographic, a graph to display data, or a photograph. You can share up to 4 images in a single tweet, but even using just 1 image is all it takes to drive extra engagement.
Plus, when in doubt, you can always add text to your images if you need to get a few extra characters in; no 20% rule applies here.
12. Post Videos:
While images can get more attention than text, videos continue the trend and can outperform images. Twitter Video, released about a year ago, allows you to either record a new video from your smart phone or upload an existing video if you have an iPhone. The time limit is 30 seconds, but since you’ll lose most viewers after 30 seconds, that’s ok.
Just like images, videos are a popular and growing form of media on Twitter.
82% of Twitter users watch video content on the social media platform. It’s also good to note that studies have shown that native video on Twitter tends to drive significantly more engagement than those from third party players (resulting in 2.5x more replies, 2.8x more retweets, and 1.9x more favorites).
Video can be a great way to break new stories, offer a behind-the-scenes look, evoke emotion, and give extra life to your posts on Twitter. Videos are dynamic, and it only makes sense they can drastically increase engagement and CTRs.
13. Ask for Retweets:
If you want something, it never hurts to ask. Believe it or not, asking for a retweet directly within your post can increase engagement in the form of retweets. It sounds simple, but it works.
Some examples for how to ask for retweets include:
·        Just asking for it. Some brands tack on a “please share” or “please retweet” (or simply “Please RT”) to the end of their posts. There’s a great list of the 7 best variations of wording here.
·        Offering an incentive. Some brands will offer an incentive, like a prize, discount, or giveaway if users retweet a certain tweet. Depending on the incentive, this can be highly effective.

·        Asking for help to spread the word. While this can definitely work if you’re looking to “spread the word” about your sale, new product, or exciting news, this particular approach can also work well if you’re helping a cause. Many brands and small businesses work with at least one nonprofit organization or cause, and asking users to spread the word about something involving it can get massive engagement and make you look really good in the process.

This is a great tactic, but only when used sparingly. If a rare CTA is proposed, people will be more likely to take action on it. If you post it all the time, it will feel like spam and users are much more likely to ignore it.
14. Don’t Tweet Too Much :
Even though it can be difficult to get eyes on your content, you don’t want to send out too many tweets and drown in your own content. If you post too many, you’ll not only see your engagement not increase, you’ll likely see it drop pretty quickly.
Multiple case studies have shown that tweeting between 1 and 3 times a day was the ideal frequency for brands and offered the highest engagement levels. Once they posted 4 or more in a day, however, engagement actually decreases.
This is another great benefit of scheduling tools, many of which make it easy to see how many Tweets you’ll be posting that day.
15. Space Out Your Tweets :
When you’re sending those 1-4 tweets a day, don’t send them all at once; space them out evenly, either through your peak hours or throughout the entire day. This will increase the number of audience members who might see your posts, helping to increase engagement because of it.
This is a simple and straightforward strategy, but it’s a good one, and when done deliberately it often has good results.
16. Use Clean, Straight Forward Language:
When it comes to getting engagement, don’t be ambiguous or overly complicated; sometimes the best method is to say exactly what your link is if you’re sharing one; there’s no need to be coy or clever. You only have 140 (or 80-110, if you’re following our earlier strategy) characters to get a click and engagement, so you want to be as to-the-point as you can be to get relevant clicks while still accurately describing your content in a way that’s alluring relevant readers.
This Tweet is straight to the point; instead of playing a guessing game, they tag the honoree and say exactly what the article will be.
It can be difficult with so few characters, but make sure that your thought makes sense on the page; add in punctuation where necessary, make sure there aren’t typos, and use language and terminology your audience will be likely to recognize.
17. Ask Questions:
This is one of the most classic engagement-building tactics in the marketing book, but it’s still making this list because it still consistently works.
People love to give their opinions and share their experiences, especially if they think the brand who’s asking might listen.
You can ask everything from what they think about your new product to what they’re doing for St. Patrick’s day. The first offers the opportunity to learn what your customers think while simultaneously promoting your product, and the second is an easy way to build engagement with users and help promote a relationship with them.
This Tweet stands out, and is a great way to increase engagement and get clicks on their link.
As a freelance writer and social media marketer, I’ve asked users if they had to get rid of one social media platform as a user, which would it be? (For the record, my answer is Snapchat—love it for marketing, hate it as a user). I could also ask what their favorite blog is, or how they think a new Facebook change could impact businesses. These questions aren’t all about me or my product, which can make it easier to generate conversation and start to build relationships with both customers and peers in my industry.
Not only can this increase engagement, asking questions about what your customers want can provide valuable insight into your audience that could cost a lot of money to get through market research.
18. Use Power Words
Using power words and superlatives in a blog headline can increase clicks on it; the same can be said for tweets.
Which sounds better: Increase Your Followers on Twitter, or The Best Ways to Increase Your Followers On Twitter Fast? Both titles are actionable, but power words and other adjectives like “best” and “fast” are likely to increase some clicks on your link.
In some ways, crafting your tweet is similar to creating a post or article headline; you don’t have a lot of space for either one, and you want to make it as appealing as possible while proving it offers value of some sort. Certain words work, and certain words do not.
Examples of good power words include:
·        Improve
·        Immediately
·        Bonus
·        Exclusive
·        Protect
·        How to
·        Complete
Power words and superlatives can help draw users’ attention right to you, making it more tempting to click on the link you’ve shared or watch the video you’ve posted.
19. Talk About Big Names:
When you interact with a major player in your industry, it can help get some eyes on you. On Twitter, even talking about or tagging an industry leader or peer can be enough to get extra eyes and engagement on your post.
Whether you start a conversation with them directly or just write a post and tag them in it (in a way that makes sense, like by sharing their content or saying you liked their product), they may notice and engage. Especially if they respond or retweet your content, you can continue to get higher levels of engagement if their audience is active.
Again, this can also help build relationships with big names in your industry, and they could be more inclined to share some of your content or posts later on, likely helping you to get more engagement when they do.
20. Use Twitter Cards:
Typically when posting on Twitter, we’re limited to those 140 characters, and it can be tough to fit everything we want into it and to make it count. That’s where Twitter Cards come in.
Twitter Cards offer an opportunity to add in more content to your tweet, whether that’s a summary card, photo card, product card, or any of their other options. It will make your tweet larger, garnering more attention to it, and makes it more dynamic and rich.
Twitter Cards requires you to validate your website with Twitter and add Twitter Card meta data to your site, but it makes your posts more dynamic and can greatly increase CTRs. You can see a great guide on how to install them to your site here.
21. Use Shortened Links:
Since Twitter only has so many characters, it only makes sense to use abbreviated, shortened links to the content you’re posting. You don’t need your whole website address to be listed as long as users are clicking.
Shortened links offer more room for content, and for retweets.
Some services and software, like Buffer or different social sharing bars, will automatically shorten the link to your content when they post it. If you aren’t using any of these tools, however, Google’s URL shortener can help you do the trick manually in just a few seconds.
Using shortened links will give you more characters, have your Tweets look more clean, and can increase retweets.
22. Recycle Great Content:
If you posted great content once and it did well, that doesn’t mean that the shelf life for that content is over; you can extend it by using it again.
A lot of big brands frequently recycle their best content, if not most of their content; this enables them to get more eyes on high-quality tweets, videos, and links that many users may have missed the first time. I can say from experience that content that performed well once is likely to perform well again.
The idea of recycling content and posts was something that I hated and thought would never work when I first heard about it upon entering the field, as I was sure people would notice and it would drive them crazy; and then I was proven wrong. So much content is being pushed out on so many different platforms, people often miss it the first time, and even if they see it on multiple postings, few notice the replication.
Sometimes you can keep the entire tweet the same as it was before down to every last punctuation mark, though it doesn’t hurt to change things around a bit if you’re worried, like the description for a link you’re sharing.
When you’re recycling content, try to stagger it at a different part of the day or week, adding the space of a few weeks later if possible.
Note: While most great content is recyclable, there are some exceptions; content that relies on timeliness (breaking news, holiday/event related, and some trending topics)
23. Have a Call to Action that Isn’t to Share:
Twitter, as we all know, can be used for objectives increasing downloads of an ebook or mobile app, lead generation, and driving sales. When used sparingly, creating posts to drive these objectives can have great results on your engagement, specifically when you include a call to action to accompany it.
While having a CTA to share your posts can be effective, it’s not the only CTA that can help drive engagement and CTRs on Twitter.
We’ve talked about power words; this is where we’re going to look at using action words. Action words, unsurprisingly, are placed to inspire and commonly evoke users to do something. It’s why CTAs are so powerful. Some good action words and phrases that can increase engagement include:
·        Learn More
·        Download
·        Follow Us
·        Please Help (particularly when paired with charity/nonprofit causes)
·        Visit Our Site
·        Shop our Sale
While it doesn’t quite qualify as an action word, using “free” whenever you get the chance is also a good idea—everybody likes a freebie.
Not only will using action words and different CTAs you get more engagement and major CTR increases, you can send more traffic to your site, generate more leads, drive more app downloads, and potentially even make more sales.


Friday, 27 January 2017

Tips for Better Facebook Page Engagement

#1: Pose a Question
One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.
Pair a question with an appealing visual 
Here are some questions to ask:
·        Specific: What’s your favorite…?
·        Tips: How do you…?
·        Experiences: What’s your favorite moment from experience/memory…?
·        Edgy: Do you think…? (controversial question)
·        Direct: Why do you…?
·        Events: Who is going/Who attended…?
·        Timely: Today is…, so what are you…?
#2: Ask Fans to Make a Choice
A fun way to get your fans to engage with you is to publish a “this or that” post. Ask people to choose a side, pick a favorite, or make a choice between two things. An added benefit is that it can create a division among your fans, which can spark a dialogue in the comments.
Most of the time, those debates are good fun but be mindful of trolls. If you want to spark even more debate, you can always mix in a little controversy but avoid politics.
#3: Post When Your Fans Are Online
People use Facebook at different times of the day. Some are on Facebook throughout the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will miss them. By the time they check their feed, your content could be buried.
A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.
By default, the dashboard shows data for when your fans are online. You can adjust the date range to compare blocks of time so you can see what times of the day your fans are most active.
Tip: Posting late at night (when your fans are less active) isn’t necessarily a bad thing. There’s less competition in their feed, so the people who are active on the site are more likely to see and engage with your content. If that engagement jumps a bit, there’s a better chance your audience will see it when they come online in the morning.
Try posting at different times to see what works best for you.
#4: Share Relevant Images
A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-scroller to a halt. Images have proven time and again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
The right images can help tell a story and encourage responses.
According to BuzzSumo, Facebook posts with images see more than double the engagement of basic text posts.
Use relevant, colorful, and high-quality images. If you want to spice up your photos but don’t have Photoshop-level skills, try free tools like Canva and Adobe Spark.
#5: Engage With Other Brands
There’s no rule that says you need to limit your Facebook efforts to your own page. Wander the social landscape, post to other pages, and engage with brands when there’s synergy and a shared audience.
Engaging other brands can put you in front of a whole new audience.
However, you need to be tactful. The other business and their fans know what you’re up to, so don’t post spam. Treat it just like you would audience engagement: build the relationship, share content, and engage with people.
If you can work out an agreement to share someone else’s content, it will help provide a mutually beneficial boost in organic reach, as both sides are exposed to a wider audience.
#6: Crowdsource Feedback
People love giving feedback. When you ask for input the right way, your audience will jump on board and be quick to respond. The added benefit is you can uncover opportunities to improve your business and delight your customers.
Strategic questions can boost engagement while eliciting the desired feedback.
Imagine the potential boost to customer loyalty (and future engagement) if you make changes to your business based on the input you receive? Give this tactic a try. It’s a much more personal approach than surveys and you can respond to people directly to address their feedback.
#7: Include a Call to Action
The standing rule for any kind of marketing is that if you want your audience to do something, you have to tell them to do it. Use a call to action in every post, whether it’s to prompt a comment, share, opt in, like, RSVP, or any other action.
Always use a call to action to elicit the desired response from fans.
Always tell your audience what you want them to do to encourage engagement.
#8: Boost Your Best Posts
If you have a blog post or other website content that has seen tremendous traffic, post it to your Facebook page and boost that post. You don’t need to throw hundreds of dollars at it; give it a modest boost of $25 and target the people who like your page and their friends.
You won’t necessarily see thousands of shares, but a boosted post can help get your best content in front of your target audience and spark some engagement. The more people engage, the greater the organic reach to their networks. This tactic can be especially effective if you’re sharing high-value content with a lot of great takeaways, such as a solution to a problem or an answer to a question.
To find your most popular content, check your Google Analytics. In the dashboard menu, click Behavior > Site Content > All Pages. Review the metrics for each post to determine what content to promote on Facebook. If you don’t have any archived content to pull from, that’s okay. You can always boost other post types from this list with a small budget to give them an extra nudge.
#9: Share Industry News and Hot Topics
Even your most loyal fans are interested in more than just your business. Sharing big news from your industry will show your fans that you’re not focused solely on promoting your business; you want to keep them informed about current topics. They’ll appreciate and respond to that.
Share news your fans will find interesting.
Curate industry news from a trusted source and ask your fans what they think. Ask people to contribute their thoughts and share the post.
#10: Adjust Your Post Frequency
If your Facebook engagement is slipping, it might have something to do with your post frequency. Posting too little (say a few times a week) won’t help you establish relevance with Facebook’s algorithm and you’ll be fighting for space in your audience’s feed.
On the other hand, posting too often can hurt you, too. Facebook tries to show users the most interesting and relevant content from everyone they follow. If you’re posting a half-dozen times each day over a short period, expect a lot of your content to be missed.
To find a sweet spot, try posting a few times each day at the times your fans are most likely to engage.
#11: Give People a Giggle
We all love a good laugh in our news feed. Lighten the mood for your fans and show them that you have some personality. Don’t overthink it; just do something to give your fans a chuckle. Keep their interests in mind and make sure the humor is relevant to your audience.
Even a touch of humor can spark engagement and shares.
#12: Respond to Everyone
If you receive comments from your fans but fail to respond or acknowledge them, they’ll notice and stop engaging with you. It only takes a few minutes throughout the day to monitor your social activity and make a few quick or witty responses to fans who comment.
A little effort goes a long way toward making customers feel valued.
Consistent responses make fans feel valued and they’ll be more likely to engage with future posts from your page.
#13: Solicit Fan Content
Encourage your fans to share photos on a given topic or photos of your products. This is a fun way to spark engagement and dialogue with fans. To go one step further, run a contest or offer a giveaway to encourage more shares and submissions.
Give fans a chance to be featured if they share their content.
Once engagement starts to climb, you’ll begin seeing even more image posts from fans.

#14: Share Content From Other Channels
Unless you’re publishing the same posts to all of your social channels, you probably have a goldmine of content that users on other channels have never seen. Don’t let that content gather dust. Look over your content, videos, and images on other platforms (YouTube, Twitter, Instagram, Pinterest, and so on) and share the best with your Facebook fans.
This is a great way to fill a few gaps in your weekly posting schedule if you come up short on content ideas.
#15: Go Behind the Scenes With Live Video
Visual content is much more likely to be shared on Facebook, and this is especially true for video. Facebook Live makes it easy to stream live video to your audience, anytime you like, to leverage that engagement.
Live video gives your fans an all-access pass.
Don’t stress about the production value or not having a killer splash intro. Fans legitimately enjoy seeing the people behind a business just being…people. Give fans a glimpse into how your company operates, show your personality, and make a human connection.
Live video is also a great way to take your fans with you on company outings or to major events and trade shows they aren’t able to attend. Once your live broadcast is finished, it’s saved so others can view, share, and enjoy it at any time.
To broadcast a live video, open your Facebook page from your mobile device. In the status window, click the option to Go Live. Give Facebook access to your camera and microphone, describe your video, and click start.
#16: Make an Emotional Connection
If you want to elicit a big response from your fans, publish a post that appeals to your audience on an emotional level. Share content and tell stories that pull at people’s interests, emotions, fears, and even their dislikes. Brand loyalty doesn’t come from a product; it comes from a customer’s joy at experiencing a shared sentiment or finding a solution that works.
Share content that connects with fans on an emotional level.
Emotion drives loyalty and engagement. It’s why millions of people couldn’t help but share the “Thank You, Mama” P&G commercials, making them the most shared Olympics ad at the time.
#17: Provide Value
Anytime you share or post content to your Facebook page, ask yourself what kind of value you’re providing to your fans. The best way to get their attention is to make sure there’s a takeaway or something in it for them. At the very least, give them a good chuckle. At best, teach people how to do something, inspire them to take action, and add value to their life.
Give away value to build trust and engagement with your fans.
#18: Tap Into Trending Topics
There’s a whole world of content revolving around us every second. Keep your ear to the ground for events and trends that might grab the attention of your audience. Work a relevant trending hashtag into a post to help boost organic visibility in social search.
Get creative to find engagement opportunities in trends.
Both Facebook and Twitter make it easy to see which topics are trending based on posts and discussions. Google Trends provides the same insight into trending topics based on search volume and published topics.
If you’re a local business, keep up with city, county, and state event calendars and watch for local trends that could be used in the same fashion.
#19: Recycle High-value Posts
You’re not limited to posting only new content to your Facebook page. Occasionally dip into your archives for an engagement spike.
Look at your Facebook posts from a previous year and identify posts that created a substantial amount of engagement. Post that content again, but tweak it so it’s fresh. Recycling posts allows you to spotlight popular content that some of your fans may never have seen.
#20: Upload Native Video
YouTube is a sizable social channel, but if you’ve been sharing your YouTube videos to your Facebook page, it’s time to make a switch. Facebook’s native video allows you to upload videos directly to your page, just like photos, and the algorithm works in your favor if you do.
Native video is proven to get more engagement and views.
If you compare YouTube shares to native videos on Facebook, native video receives more likes, shares, comments, and reach.
#21: Celebrate Holidays
If you factor in silly holidays, along with more serious awareness dates and traditional holidays, you’ll never run out of ideas for your Facebook content schedule. If it’s a more whimsical celebration, have a little fun with it.
Use well-known events for engagement and promotion.
Your fans might also appreciate knowing when they can get a good deal, like $1 hotdogs on National Hot Dog Day at Sonic. Find ways to add value to every post to spark engagement.
#22: Share Valuable Curated Content
Your audience knows when you’re promoting your business, and if you do it too much, they’ll start losing interest. To mix it up a bit, source high-value content relevant to their interests. Be a helpful resource for your fans.
Share valuable content from authoritative, trusted sources.
Use a tool like Quuu to curate content for specific audiences. It’s free and pulls relevant hand-curated content. Alltop and BuzzSumo are also recommended for finding popular content to share.
#23: Post a Quiz or Poll
While a survey can generate more serious engagement, a quiz or poll can be a little more lighthearted. Focus on current developments in your industry or topics that are relevant to your audience. This type of interactive content can drive substantial engagement, especially if it generates personalized results that can easily be shared.
A free tool like Qzzr makes it easy to create customized, engaging quizzes that you can post anywhere, including Facebook.
Share quizzes on relevant topics on your Facebook page.
#24: Rethink Hashtag Use
BuzzSumo analyzed over 1 billion Facebook posts and discovered that posts without hashtags get more engagement than posts with hashtags.
While you should use hashtags for trending topics to boost visibility, use hashtags sparingly (or not at all) in all of your other types of posts. Don’t make the mistake of using multiple hashtags in the hopes of increasing your content’s visibility.
#25: Use Audience Targeting for Organic Posts
You can target a custom audience for your Facebook posts just like you target a specific audience with your ads.
Like ads, segmentation can potentially limit your reach, but the upside is your content is more likely to be seen by the people you want to get it in front of. It also costs nothing to set up a custom audience for your organic posts.
Put your posts in front of the perfect audience.
If this option isn’t enabled on your page, here’s how to turn it on. Go to your page and click the Settings tab. Under General Settings, you’ll find Audience Optimization for Posts. Click Edit and make sure this feature is turned on. This custom audience option will now be available whenever you post a status update to your page.
Turn on Audience Optimization for Posts.
#26: Host Contests and Giveaways
Not many types of posts can garner as much attention as a giveaway or sweepstakes. The greater the value and relevance of the reward, the greater the engagement and potential reach. The best part about giveaways is they could potentially cost very little.
Give away your own product or even a decent third-party prize, and your costs are limited. You’re only paying out of pocket for the cost of the prize, fulfillment, and whatever service you use to host the promotion.
Everyone loves free stuff and contests bring people out of the woodwork.



Other  10 Ways to Boost Facebook Engagement:

1. Show Your Personality

Social media is just that -- social! And everything you post for your business on Facebook should portray your company's personality.

2. Ask Questions

Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts.
That's why we devoted 2 categories of our Status Ideas Engine to nothing but questions & fill-in-the-blanks!
For me, these are the 2 best categories in the engine.
Don't tell anybody... but when I'm craving some Likes & comments from my own Facebook friends, I'll post a few of these suggestions just to get my community talking.
Works like a charm. Every time.
Here are a few I just found in the engine that might work well on your fan page today:
  • How many rings before you answer the phone?
  • What's the first luxury car the pops in your head?
  • If I hear one more word about ______, I'm going to explode!

3. Use Images

If you're trying to get more engagement, images are great to tell stories quickly & powerfully -- and thereby get more exposure in the news feed.
Plus they just look good.
And if you take the time to brand your photos with your company's logo, everyone who sees your great pic on Facebook will know it's coming from you.

4. Provide an Inside Look at Your Company

One cool thing about using Facebook as a marketing tool is the way it lets you promote your business without appearing overly promotional.
One way to do this is to post photos of employees, customers & the town where your business is based.

5. Stay Specific

Pay attention to what types of content your fans respond to -- and also what posting times tend to get more comments, Likes & shares.
At Post Planner, we recommend you err on the side of more posts (rather than fewer) -- as long as your engagement is holding steady or increasing.
Facebook's news feed algorithm ties organic Reach to how much fan engagement your posts get. So the more Likes, shares & comments you get on your posts, the more fans will see your future posts.
That means you gotta get fans clicking!
And to get fans clicking, your posts need to be short, simple & clickable.

6. Use Your Fans' Content

Social media is a sharing economy.
Sharing is how we build relationships with fans & influencers -- and also provide breaking news to our followers.
So don't hesitate to share relevant, useful content from other businesses who post in your niche.
And if you need help finding content -- our Content Engine will help you instantly find content from your favorite Facebook pages, blogs & Twitter feeds.

7. Keep Posts Simple

Sometimes a simple text-only status update will go LARGE!
In fact, according to this infographic, text-only updates consistently generate more fan engagement than posts with photos, links & videos.
Remember, it's all about knowing your fans & the best post types for them.

8. Be Persistent

I think this one's all about posting useful content with a consistent voice that your community knows.
Our "Conquer the Facebook" infographic shows 8 ways to do this while maximizing Facebook engagement:
  • Ask Questions
  • Post Fill-in-the-Blanks
  • Post Photos
  • Talk About the News
  • Ask for Likes
  • Target Different Fans
  • Talk About Facebook
  • Celebrate Today

9. Love Your Followers

There's nothing like some fan love to get your community talking!
And sometimes love comes in the form of mere recognition -- which your page can do by sharing the posts & content your fans leave on your page.

10. Have Fun!

While posting relevant content & driving traffic to your website is key -- occasionally you've just got to have some fun.
So experiment with that funny meme! Ask those random questions!
I think you'll find that these posts get some of the best response.
Few people are going to engage with your posts if you only talk about yourself. And as we discussed, engagement is critical for getting more fans to see your future posts.


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